When social media platforms first came into the market in the 2000s, they had a single purpose--to connect people in a digital social setting (and they were aptly named). Now, more than a decade later, social media platforms have become public forums where individuals, organizations, brands, and businesses are major players. What began as an optional social circle has become a nearly mandatory element of modern life, especially for brands and businesses.
The document discusses the rise of social media and its ushering in of a new age of marketing. It outlines how social media has transformed marketing from traditional strategies to those relying more on technology and digital communication. It provides an overview of major social media platforms like LinkedIn, Facebook, blogs, and Twitter and how businesses can use each effectively as part of their marketing strategy. It emphasizes that in order to stay connected to customers and the marketplace, businesses need to embrace social media and integrate it into their overall marketing plans.
The document discusses how social media is becoming increasingly important and accessible, but still faces challenges regarding inclusion of people with disabilities. It summarizes SSB Bart Group's expertise in accessibility consulting and testing to help organizations ensure their social media strategies are inclusive. Key points include the growth of mobile social media, integration of social platforms across the web, use of location services, and the importance of educating stakeholders about accessibility best practices.
Social networking is growing rapidly and entering the business world. Companies are realizing they must engage in social media to connect with customers. The SITEFORUM platform allows companies to create social networks for business to improve collaboration, knowledge sharing, and customer engagement. It provides content management, networking tools, and community building capabilities in a customizable and scalable software-as-a-service model. SITEFORUM has been successfully used by many large companies and helps organizations harness the power of social media.
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
What is social media
What are the business applications of social media?
What are the challenges of social media?
What are the different types of social media?
This document discusses social media and its uses both personally and professionally. It defines social media as online content created by people using technologies that allow highly accessible publishing. It then discusses different types of social media like blogs, wikis, social networking sites, and media sharing sites. It outlines benefits and risks of using social media professionally, including raising your profile, engaging with clients, and marketing your services at scale. However, it notes risks around blurring personal and professional boundaries and content reflecting negatively. It emphasizes managing privacy settings and considering how your activities may be viewed in the future.
This document discusses online community management and provides strategies for effective community management. It begins with an introduction to community management and its importance for connecting brands to customers. It then covers the key aspects of online community management, including monitoring conversations, engaging with customers, moderating discussions, and measuring brand perception. Several strategies for community management are outlined, and advantages as well as challenges are discussed. A case study on community management by EA Sports is also briefly summarized. The document provides an overview of best practices for online community building and management.
The document discusses the rise of social media and its ushering in of a new age of marketing. It outlines how social media has transformed marketing from traditional strategies to those relying more on technology and digital communication. It provides an overview of major social media platforms like LinkedIn, Facebook, blogs, and Twitter and how businesses can use each effectively as part of their marketing strategy. It emphasizes that in order to stay connected to customers and the marketplace, businesses need to embrace social media and integrate it into their overall marketing plans.
The document discusses how social media is becoming increasingly important and accessible, but still faces challenges regarding inclusion of people with disabilities. It summarizes SSB Bart Group's expertise in accessibility consulting and testing to help organizations ensure their social media strategies are inclusive. Key points include the growth of mobile social media, integration of social platforms across the web, use of location services, and the importance of educating stakeholders about accessibility best practices.
Social networking is growing rapidly and entering the business world. Companies are realizing they must engage in social media to connect with customers. The SITEFORUM platform allows companies to create social networks for business to improve collaboration, knowledge sharing, and customer engagement. It provides content management, networking tools, and community building capabilities in a customizable and scalable software-as-a-service model. SITEFORUM has been successfully used by many large companies and helps organizations harness the power of social media.
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
What is social media
What are the business applications of social media?
What are the challenges of social media?
What are the different types of social media?
This document discusses social media and its uses both personally and professionally. It defines social media as online content created by people using technologies that allow highly accessible publishing. It then discusses different types of social media like blogs, wikis, social networking sites, and media sharing sites. It outlines benefits and risks of using social media professionally, including raising your profile, engaging with clients, and marketing your services at scale. However, it notes risks around blurring personal and professional boundaries and content reflecting negatively. It emphasizes managing privacy settings and considering how your activities may be viewed in the future.
This document discusses online community management and provides strategies for effective community management. It begins with an introduction to community management and its importance for connecting brands to customers. It then covers the key aspects of online community management, including monitoring conversations, engaging with customers, moderating discussions, and measuring brand perception. Several strategies for community management are outlined, and advantages as well as challenges are discussed. A case study on community management by EA Sports is also briefly summarized. The document provides an overview of best practices for online community building and management.
So, there you have it. Everything you need to know to get started on creating your social media app. It’s important to consider all of the features and costs involved, as well as the benefits for both users and businesses before diving in. With the right planning and execution, your social media app can be a huge success. Have you created a social media app? What were some of the toughest challenges you faced? Let us know in the comments below!
Not very long ago, social media was a diversion that most business leaders considered a time-waster. But today it's obvious that word-of-mouth has a momentous impact on brands and that social media can be a goldmine of customer insight.
This paper provides perspective on the growth of social interactions in business, Voice of Customer pitfalls, and the role of sentiment analysis to mine customer insight.
You'll learn:
How to capitalize on unstructured and unsolicited feedback
To translate insight into action by integrating social channels into your existing processes
The top business applications for social media
The age of Social Customer is here. Are you ready to engage?
This document provides an overview of creating an effective social media strategy. It discusses:
- Listening to the existing social media landscape and conversations around your brand before developing a strategy.
- Analysing your brand, marketing challenges, competitors' activities, and influencers.
- Setting SMART objectives and key performance indicators to measure success.
- Creating an action plan that includes roles, tools, activity frequency, conversation plans, and guidelines.
- Implementing the strategy and regularly reviewing performance against objectives.
How Web 2.0 is Changing the World of MarketingLance Shields
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.
Terrific slide deck from October 19, 2010 VITEC sponsored complimentary Webinar. Create content on social media and from Zena Weist, H&R Block Social Media Director. Check it out!
This document discusses the importance of social media for businesses and provides strategies for engaging with customers and potential clients online. It defines social media and lists popular platforms like blogs, Twitter, and LinkedIn. The document advocates using social media for branding, marketing, recruiting, and business development. It provides tips on developing a social media plan and strategy, including deciding which platforms to use, who will engage online, and how to provide value to communities. Statistics on major social media sites like Twitter and Facebook are also included.
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing, and collaboration.
Social Media: Turning The Internet Into A Conversationwhite paper
This document provides an overview of social media and its implications for marketing. It defines social media as online platforms that allow people to connect, share information and form online communities. Examples mentioned include blogs, forums, Facebook, Twitter, YouTube and LinkedIn. The document discusses how social media has changed from isolated websites to participatory online conversations. It notes that social media is primarily a branding tool for marketers and should provide value through informative posts rather than overt sales messages. Examples of both successful and unsuccessful social media campaigns are also provided.
The document discusses several key concepts in digital marketing including:
1) E-reputation management and how it shapes a brand's digital identity.
2) Social media marketing and how customers are now the main actors and targets.
3) Influence marketing which aims to promote brands through individuals with influence.
4) Measuring social media ROI using tools like Google Analytics and TweetMeme.
5) The rise of location-based services like Foursquare and how recommendations are spreading locally.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
This presentations intended audience is a user group setting. The focus is to discuss social software and it's role in business. The key products discussed are Twitter, Facebook and LinkedIn. The premise is that if free, consumer-based products are not embraced within an organization, an enterprise-grade system will not be considered. The goal is to encourage companies to embrace these technologies and use them to grow their business.
Explanation about how make the social network desy rizmayanti ipa 3sman 2 mataram
Social networking sites have become popular marketing tools for businesses. They allow constant interaction with customers online through sharing updates, promotions and responding to customer queries. Establishing an online presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn helps businesses engage with customers, create brand awareness, gain new customers and feedback to improve products and services. Consistent posting of relevant content is important to remain top-of-mind for customers and build an engaged online community.
Explanation text how make the social networksman 2 mataram
Social networking sites have become popular marketing tools for businesses. They allow constant interaction with customers online through sharing updates, promotions and responding to customer queries. Establishing an online presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn helps businesses engage with customers, create brand awareness, gain new customers and feedback to improve products and services. Consistent posting of relevant content is important to remain top-of-mind for customers and build an engaged online community.
Explanation text how make the social networksman 2 mataram
Social networking sites have become popular marketing tools for businesses. They allow constant interaction with customers online through sharing updates, promotions and responding to customer queries. Establishing an online presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn helps businesses engage with customers, create brand awareness, gain new customers and feedback to improve products and services. Consistent posting of relevant content is important to remain top of mind for customers and build an engaged online community.
This document provides an introduction to social media and its value for businesses. It discusses how social media allows businesses to build and engage communities, move customers from liking to loving and defending a brand, and provides value beyond just marketing. Social media can help with content creation, customer service, product development, and other areas by providing a way to gain feedback and insights from customers. The document recommends businesses integrate social media into their overall marketing strategy in order to fully leverage its benefits.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
Do You find best strategy Social media guide for small business. QuickFollower Help You Buy social media followers, likes and views at cheap cost. clicks here https://quickfollower.com/
This document provides guidance on developing an effective social media strategy for an organization. It discusses several key points, including developing objectives, integrating social media with other online platforms, preparing organizational culture for change, allocating necessary resources, selecting appropriate tools and tactics for the target audience, and establishing metrics to measure performance. The takeaway is that a social media strategy needs to have clearly defined goals that support the overall mission and plan for engaging the target community in a two-way conversation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
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So, there you have it. Everything you need to know to get started on creating your social media app. It’s important to consider all of the features and costs involved, as well as the benefits for both users and businesses before diving in. With the right planning and execution, your social media app can be a huge success. Have you created a social media app? What were some of the toughest challenges you faced? Let us know in the comments below!
Not very long ago, social media was a diversion that most business leaders considered a time-waster. But today it's obvious that word-of-mouth has a momentous impact on brands and that social media can be a goldmine of customer insight.
This paper provides perspective on the growth of social interactions in business, Voice of Customer pitfalls, and the role of sentiment analysis to mine customer insight.
You'll learn:
How to capitalize on unstructured and unsolicited feedback
To translate insight into action by integrating social channels into your existing processes
The top business applications for social media
The age of Social Customer is here. Are you ready to engage?
This document provides an overview of creating an effective social media strategy. It discusses:
- Listening to the existing social media landscape and conversations around your brand before developing a strategy.
- Analysing your brand, marketing challenges, competitors' activities, and influencers.
- Setting SMART objectives and key performance indicators to measure success.
- Creating an action plan that includes roles, tools, activity frequency, conversation plans, and guidelines.
- Implementing the strategy and regularly reviewing performance against objectives.
How Web 2.0 is Changing the World of MarketingLance Shields
Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.
Terrific slide deck from October 19, 2010 VITEC sponsored complimentary Webinar. Create content on social media and from Zena Weist, H&R Block Social Media Director. Check it out!
This document discusses the importance of social media for businesses and provides strategies for engaging with customers and potential clients online. It defines social media and lists popular platforms like blogs, Twitter, and LinkedIn. The document advocates using social media for branding, marketing, recruiting, and business development. It provides tips on developing a social media plan and strategy, including deciding which platforms to use, who will engage online, and how to provide value to communities. Statistics on major social media sites like Twitter and Facebook are also included.
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing, and collaboration.
Social Media: Turning The Internet Into A Conversationwhite paper
This document provides an overview of social media and its implications for marketing. It defines social media as online platforms that allow people to connect, share information and form online communities. Examples mentioned include blogs, forums, Facebook, Twitter, YouTube and LinkedIn. The document discusses how social media has changed from isolated websites to participatory online conversations. It notes that social media is primarily a branding tool for marketers and should provide value through informative posts rather than overt sales messages. Examples of both successful and unsuccessful social media campaigns are also provided.
The document discusses several key concepts in digital marketing including:
1) E-reputation management and how it shapes a brand's digital identity.
2) Social media marketing and how customers are now the main actors and targets.
3) Influence marketing which aims to promote brands through individuals with influence.
4) Measuring social media ROI using tools like Google Analytics and TweetMeme.
5) The rise of location-based services like Foursquare and how recommendations are spreading locally.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
This presentations intended audience is a user group setting. The focus is to discuss social software and it's role in business. The key products discussed are Twitter, Facebook and LinkedIn. The premise is that if free, consumer-based products are not embraced within an organization, an enterprise-grade system will not be considered. The goal is to encourage companies to embrace these technologies and use them to grow their business.
Explanation about how make the social network desy rizmayanti ipa 3sman 2 mataram
Social networking sites have become popular marketing tools for businesses. They allow constant interaction with customers online through sharing updates, promotions and responding to customer queries. Establishing an online presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn helps businesses engage with customers, create brand awareness, gain new customers and feedback to improve products and services. Consistent posting of relevant content is important to remain top-of-mind for customers and build an engaged online community.
Explanation text how make the social networksman 2 mataram
Social networking sites have become popular marketing tools for businesses. They allow constant interaction with customers online through sharing updates, promotions and responding to customer queries. Establishing an online presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn helps businesses engage with customers, create brand awareness, gain new customers and feedback to improve products and services. Consistent posting of relevant content is important to remain top-of-mind for customers and build an engaged online community.
Explanation text how make the social networksman 2 mataram
Social networking sites have become popular marketing tools for businesses. They allow constant interaction with customers online through sharing updates, promotions and responding to customer queries. Establishing an online presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn helps businesses engage with customers, create brand awareness, gain new customers and feedback to improve products and services. Consistent posting of relevant content is important to remain top of mind for customers and build an engaged online community.
This document provides an introduction to social media and its value for businesses. It discusses how social media allows businesses to build and engage communities, move customers from liking to loving and defending a brand, and provides value beyond just marketing. Social media can help with content creation, customer service, product development, and other areas by providing a way to gain feedback and insights from customers. The document recommends businesses integrate social media into their overall marketing strategy in order to fully leverage its benefits.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
Do You find best strategy Social media guide for small business. QuickFollower Help You Buy social media followers, likes and views at cheap cost. clicks here https://quickfollower.com/
This document provides guidance on developing an effective social media strategy for an organization. It discusses several key points, including developing objectives, integrating social media with other online platforms, preparing organizational culture for change, allocating necessary resources, selecting appropriate tools and tactics for the target audience, and establishing metrics to measure performance. The takeaway is that a social media strategy needs to have clearly defined goals that support the overall mission and plan for engaging the target community in a two-way conversation.
Similar to 3 Ways Social Media Is Changing How We Do Business (20)
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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Learn more: https://elysiandigitalservices.com/seo-google-tools/
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
3 Ways Social Media Is Changing How We Do Business
1. 3 Ways Social Media Is Changing How We Do Business
When social media platforms first came into the market in the 2000s, they had a single
purpose--to connect people in a digital social setting (and they were aptly named). Now,
more than a decade later, social media platforms have become public forums where
individuals, organizations, brands, and businesses are major players. What began as an
optional social circle has become a nearly mandatory element of modern life, especially for
brands and businesses.
Social media has transformed how we understand both personal and corporate connections.
And while many critics debate over the implications of a more connected world, one thing is
for certain--social media gives people a voice.
This is especially important as society moves to hold brands accountable for their actions.
Social media is a public forum where people can share opinions and insights about a brand
or business. From executives to entry-level employees, so many people have joined in
discussions about remote work, mental health, leadership styles, and ethics at work. These
are critical conversations that are shifting the way we do business and facilitating change for
the better.
Here are three ways social media has transformed how we do business and my prediction
for the upcoming era of social media strategy.
Brands, businesses, and organizations use social media to reach people
One of the most transformative things that social media has created is a space where people
can connect, no matter the time or location. Social media has helped us reach people. This,
of course, transformed marketing. Now, brands can reach their customers in a more
personal and direct way than they could with billboards or print advertisements.
Social media has been leveraged to build trust between the brand and the consumer. Online
social platforms are a space where users can provide feedback about a product, and brands
can respond. If a customer has a complaint and voices it online, the brand can connect
almost instantly and offer customer service to retain that relationship.
Social media is a public forum
I think it's important for digital natives to understand that social media is a public forum. It is a
place where people come together to share ideas, opinions, and insights about what's going
on in the world. The best way brands and companies can build trust with consumers is to
demonstrate brand values and allow customers to engage with those brand values.
Consumers want to align themselves with companies that are socially responsible and held
accountable for their actions. This is where social media comes into play.
Companies in both the public and private sectors can leverage online platforms to create
discourse around their projects. This facilitates engagement and helps people connect to the
mission or heart of the organization, whether it be for brands in the private sector or
agencies in the public sector. Here's an example: A capital planning and construction
2. management software company is leveraging social media to collect community feedback.
Aurigo's platform, Engage, helps public agencies -- towns, cities, and states -- gather
feedback from the community on infrastructure plans for new or improved highways, roads,
water utilities, rail and transit, and buildings. The technology platform replaces traditional
public engagement methods such as town halls and written surveys with a social
media-powered public forum that enables constituents to express their opinions on planned
projects that will potentially impact their community. Public engagement is critical because it
directly impacts how residents' tax dollars are spent.
Stakeholders hold public companies accountable, constituents hold government
organizations accountable, and consumers hold brands accountable. In each context, social
media is a tool that can improve engagement, transparency, and access.
This is one way that brands and businesses can use social media to get feedback from
consumers. It can be as complex as a separate platform to facilitate engagement or as
simple as a poll or questionnaire shared on social media.
The next big trend in business management is discourse-driven decision making
I predict that the next business movement we'll see is discourse-driven decision making.
Now more than ever, brands need a support system of customers who trust their company
and believe in their values. Discourse is the best way to facilitate this, because it provides a
space for collaboration between the company and its consumers.
Discourse-driven decision making will be supported by social media. Companies and
organizations can use social media platforms to connect with consumers and ask questions
about a product. In this way, social media becomes a referral source for a brand. Consumers
are more isolated than ever because of the pandemic, and social media has become the
primary way that people share the brands they love, interact with companies they trust, and
get exposed to new products and services. Companies across industries will rely on
discourse to strengthen their brand image and provide insights into the way their buyer
personas think.
Companies can leverage social media to create public forums where they regularly interact
with their customers to nurture positive experiences that strengthen brand loyalty. This
practice will transform and take over how we do business in the digital world. It's time for
brands to step up and create digital experiences that facilitate community engagement.
Social media is the best place to start.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
02
How to clean up your social media accounts
3. If you haven't updated, curated, or otherwise cleaned up your social media accounts since
2009, it's time for a social media deep clean. After all, the profiles and bios you created then
probably don't reflect who you are now or even who you want to be.
Plus, it's just good digital hygiene to maintain habits like updating your social media
accounts' passwords, making sure your profiles look professional, and decluttering your
follow/friends lists to ensure you're updated on the people and topics you actually care
about.
screenshot Delete and archive posts you don't want public
The most obvious way to clean up your social media presence is to delete or archive posts
you no longer want displayed publicly on your profile. If you just have a few posts here and
there that you want to get rid of or archive (read: save the post, but keep it hidden from
others), the process is usually easy enough. For example, on Facebook and Instagram,
each post has its own menu of options, and by tapping or clicking on the icon for that menu,
a list will appear that includes options like "Delete" or "Move to trash/archive" or "Archive."
But what if you need to do a deep clean and remove lots of posts at once? Well, there are
mass deletion and mass archival options, depending on the platform. If you need to mass
delete tweets, you'll want to use a third-party tweet deletion service like TweetDelete or
Twitter Archive Eraser. TweetDelete is a free web app that also offers a premium version of
its service. Twitter Archive Eraser is a paid desktop app that is available for MacOS and
Windows PCs.
Instagram lets you archive and delete multiple posts at once, but this feature is only
available in the mobile app of the social media platform. Facebook has a similar mass
4. deletion and archival feature, and it's also available on the web version. To access it via the
Facebook website, click the Down Arrow icon in the far right corner, then select Settings &
Privacy > Activity Log > Your Posts. From there you can select multiple posts and choose
Archive, Trash, or Change Audience.
Update any outdated bios, URLs, or usernames
Sometimes the bios and usernames we came up with for our social media profiles aren't as
timeless as we'd like to think. You can give your profiles a quick refresh by updating your
usernames, profile URLs, and bios. In most cases, you can edit these profile elements by
navigating to your profile page and selecting its respective Edit Profile button or link.
Changing your username may vary, however. Instagram lets you change your username via
the Edit Profile button, but Facebook and Twitter will make you go through their Settings
pages. It's also worth noting that changing your username will usually automatically change
your profile's URL, too, so make sure your username is something that represents you well.
screenshot Deactivate or delete unused accounts
Now that we're spring cleaning your social media accounts, it's a good time take stock of all
of the accounts you have and which ones you actually use. It's so easy to create them, and
it's possible a few of them have fallen into disuse over the years. Make a list of all of your
accounts, and if you notice that a few of them haven't been used in a while and you know
you won't be logging into them anytime soon, you may want to consider deactivating them
for now or even deleting them.
As Consumer Reports notes, deleting inactive social media accounts can be particularly
helpful for protecting your privacy and bolstering the security of your personal data. Having
online accounts that you don't interact with very much (and probably don't monitor) can leave
you vulnerable to having your data stolen, since online accounts tend to store personal
information about you. It's important to keep the number of online accounts that store such
information to a minimum. Keep it to just the accounts you know you will use.
Update all of your passwords
If you've updated your passwords for your social media accounts recently, then this tip isn't
for you. But if you haven't updated your passwords since you opened the account nearly a
decade ago, or if you have a tendency to reuse passwords across your accounts, you need
to change your password. While the consensus is you don't need to update your passwords
every few months, according to noted online security company Nord Security, it is good
digital hygiene to protect your accounts by doing it at least every year or so. Are you
reluctant to change your passwords because remembering new ones can be difficult? Go
ahead and get yourself a password manager.
screenshot Clean up those friends/follow lists
Cleaning up your social media accounts isn't just about updating your profile and
strengthening your online security, it's also about being more mindful of the content you
consume. You're not required to follow everybody and every page or to keep up with every
5. trending topic. If you find yourself in a situation where you're following people or brands or
publications that generate content that isn't helpful, informative, or entertaining, you should
consider unfollowing, muting, and/or unfriending them.
Take this as an opportunity to prune and curate your timeline and feed. Unfollow the
accounts that don't resonate with you and follow the ones that do. Social media should be
enjoyable, so take the time to curate your feed with content you're actually interested in. And
don't constantly subject yourself to posts on topics you don't care about from users and
brands you'd rather not hear from.
In most cases, you can just visit your following or friend lists and unfollow/unfriend them from
there. Or, you can go to their profiles and unfollow or unfriend them there.
Curate the topics and interests that you follow
You may not be interested in the same topics that you were a few years ago. Some social
media platforms like Twitter will let you update the topics you follow. This can be helpful for
managing the suggested posts these platforms add to your feed.
On Twitter's website, you can easily manage your Topics by clicking on More and then
selecting Topics from the menu that pops up. From there, you'll be presented with two tab
lists: Followed and Not Interested. The Followed tab has all the topics you're currently
following. Click on the Following button next to each topic that you want to unfollow and then
hit Unfollow again to confirm. The Not Interested tab has topics that you don't follow. If you
want to follow a topic from here, just click on its respective Follow button.
Editors' Recommendations
03
Social Media Is A Minefield For The Cannabis Industry.
Are Solutions On The Horizon?
Challenges facing the cannabis industry on social media apps including Instagram and
Facebook have come to a crisis point.
It’s become increasingly common to see cannabis industry brand pages with massive,
devote followings, deactivated for violating community guidelines. Because of the strict
guidelines on “illegal drugs,” and marijuana being lumped into that category regardless of
operations in fully legal states, Meta, the company that owns Instagram and Facebook, has
cracked down hard on cannabis. Even using the best tips and guideposts for avoiding
deletion and shadowbans on social, companies and influencers are getting flagged left and
right.
What can be done?
Social media competition is fierce
6. For years, people within the legal weed industry have speculated that companies
purposefully use the “report” feature on many social media apps against their competitors in
the space.
Are brands and cannabis influencers really weaponizing social media?
“100% yes,” says Tammy Pettigrew, educator and business owner in the cannabis space
with a massive following on social as The Cannabis Cutie. “I definitely think that competitors
are using this as a tool for taking out their competition. When cannabis brands have stuff
taken down for hate speech and bullying, as soon as it’s reviewed, they say it was a mistake.
I’ve had my account deactivated 5 times. Every post I’ve had taken down except 1 has been
an infraction on bullying and hate speech. Honestly, it’s brilliant.” Pettigrew was on stage for
Core Conversations at Hall of Flowers speaking on this exact subject.
Pettigrew offers tips on diversifying your digital portfolio to deal with the issues cannabis
brands have at Meta. “You can’t allow these companies to control your business,” says
Pettigrew. “If I lost my Instagram, I’d be in trouble. Create a newsletter, create a blog, expand
as far as you can go. Try not to be at their mercy.”
A new cannabis-only app offers a solution
Cookies founder Berner and the cannabis tech company Weedmaps have concocted a
solution: an entirely new social media app dedicated to the cannabis community. “As the
leader in the cannabis technology space, we were tapped by Berner to be the technology
partner for his new, cannabis-friendly, social media platform Social Club,” says Chris Beals,
CEO of Weedmaps. “The purpose of the Social Club app is to create a social community
specifically for cannabis consumers, growers, businesses and more.”
Beals believes the Social Club app, which will be available to people aged 21-and-up and is
slated to launch in Q2 of this year, “showcases the ongoing evolution of cannabis and
e-commerce coming together. The app is being launched in beta as we speak.”
To the tech giant, the social media dispute is personal. Weedmaps’ own Instagram account
with over 539,000 followers was deactivated mid-December 2021 and then reactivated in
late January 2022. The deactivation was a result of Instagram’s community guidelines, says
Beals.
Weedmaps and Cookies founder Berner are working on Social Club, a weed-friendly app for
people aged ... [+] 21-and-up.
Weedmaps
“Given cannabis is still largely banned from most major marketing channels, the deactivation
on Instagram was demonstrative of the ongoing censorship that companies in cannabis
continue to face,” Beals explains. The CEO says that Weedmaps has been ‘shadowbanned’
for many years on Instagram, and the hashtag #weedmaps has been banned as well. “We
wanted to tackle the ongoing issues Weedmaps and other cannabis businesses face, and so
decided to create a digital commercial spot timed to the Super Bowl. The intention behind
creating the ad was to shine a light on the challenges imposed on the industry, including the
7. marketing hurdles—like social media censorship and a lack of consistent advertising
regulations.”
When it comes to the weaponization of these social media platforms, Beals is skeptical. “I
think what’s more likely are the social media companies stepping up their moderation around
cannabis,” he says. “One of the reasons I am so excited to see the Social Club launch is the
ability to have a space to post cannabis content without having to wonder what step you’re
going to have to take to avoid getting your account banned—this in itself is a meaningful
step forward for safe and real cannabis conversations.”
A petition to bring Meta to the table
Arend Richard’s company WeedTube was founded as a safe space for cannabis content,
partly in an attempt to find a solution to this growing frustration and strict regulations on
digital platforms. Richard recently launched a petition for Instagram to ease its regulations on
the cannabis industry. The petition on Change.org has amassed over 1,000 signatures as of
this writing.
“The goal of this petition is to get Instagram to actually come to the table to start an open
dialogue on how to best move forward with the legal cannabis industry,” says Richard. “The
current enforcement of their ‘policies’ don't seem to have any sense of consistency.”
Does Richard think that cannabis may receive recognition and solutions from Meta
platforms? Yes, because they already do, selectively.
“If Instagram simply had a 0 tolerance policy for canna content, like TikTok, then I would
suggest the industry find new means of advertising,” says Richard. “However, plenty of
cannabis related brands receive recognition from these platforms already. The problem is,
they are usually corporate entities with big dollars behind them.”
The numerical goal on the petition is for a lofty 1 million signatures. Tapping into the
mainstream, consumer audience would enable him to reach his goal. “I like to dream big,”
says Richard. “Our platform of WeedTube has seen over 5 million unique visitors since the
launch of our new technology in 2019, and that's without spending a dollar on marketing our
brand. The community is out there to get the 1 million signatures. Will it be easy? Not at all.
But I'm not going to let that stop me from trying. 1 million people strong would show
Instagram that the cannabis community means business.”
This systematic change won’t come without a fight. “Instagram has already begun deleting
posts and accounts just for sharing the petition,” says Richard. “The cannabis industry and
community need to come together now for these changes and solutions to happen,” says
Richard. If not, he fears, “we will be delivering this industry into the hands of mainstream
corporations when federal legalization happens.”
Cannabis insiders hope that changes are on the horizon with Amazon and Apple signaling
support for the industry, but Richard warns that those larger corporations run the risk of
pushing out smaller business owners. Social media access is also about equity.
https://www.socialpilot.co?fp_ref=ashan97