The document provides instructions for participants to view images of various brands and rate their perception of each brand on a scale from 0 to 7. Participants are told to go with their initial gut reaction as each slide will only be displayed briefly. They then view slides of brands A through O and are asked to enter their ratings on a google spreadsheet. Finally, participants are prompted with discussion questions about the thoughts and feelings that came up during the task, their perceptions of the brands, how those perceptions were acquired, and the values associated with some of the brands.