Brands, Branding And Private Labels
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MRA-REPORT-FINISHED
This document provides a summary of market research conducted on the usage of Irish makeup brands among third level students. The research found that Blank Canvas Cosmetics was the most popular Irish makeup brand, followed by Fuschia. Most respondents were unaware that Blank Canvas was an Irish brand. The research identified some limitations in the survey design, such as not first determining awareness of Irish brands before asking questions about specific brands. It was recommended that the survey be redesigned to get higher quality data by addressing these limitations. The full report contains the objectives, methodology, findings and conclusions of the primary market research that was conducted.
Soil Markezine magazine, May 2013
The document discusses the importance and effectiveness of marketing in politics. It begins by defining political marketing as communicating with various stakeholders like party members, media, funders, and voters to promote a competitive platform to achieve organizational goals and satisfy voter needs in exchange for votes. It then analyzes the effectiveness of marketing in Narendra Modi's leadership in Gujarat, noting various socioeconomic indicators that show mixed or negative results under his governance such as high poverty, malnutrition, and human rights violations despite marketing portraying development and growth. The summary questions the true impact of political marketing when underlying realities do not match the marketed messages.
Sneaker bar detroit content & traffic analysis paper
1) The collectible sneaker industry has grown over the past 40 years from signature basketball shoes to collaborations between brands and artists. Sneakers can sell for tens of thousands of dollars depending on their scarcity and hype.
2) SneakerBarDetroit is a blog focused on providing daily sneaker release and collaboration news. It was founded in 2011 and is run by a small local team, differentiating it from larger sneaker news sites.
3) The site shares industry news and trends to engage sneaker enthusiasts. Limited or hyped releases can drive resale prices much higher than retail due to high demand.
(youthlab indo) How converse are marketing with youth
Converse is considered a cult brand by most Indonesian Youth. On the field one could see that the marketing process happened naturally. This insight report uncover youth basic process on how how the brand interact with its costumer
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
Top 10 Retail Trends of 2010
The document summarizes retail trends among Chinese youth in 2010. Key trends included: (1) Social media sites that allowed youth to see others' opinions on products and make shopping social; (2) New experiential retail environments like kids hair salons and playgrounds that sparked children's imaginations; and (3) Chinese brands gaining prominence and launching new concept stores both domestically and abroad to target Chinese consumers. Flash sales, mobile payments, and bringing online features to physical stores were also trends seen in 2010.
The UpDeck: The Diversity Edit
To stay up-to-date with all things RE-UP, sign up to our newsletter here: http://eepurl.com/dpSajr
The UpDeck searches for trends less obvious but everpresent. It's written by RE-UP team.
This edition of the report focuses on representation, diversity and inclusion in the world of advertising and social. From those who are setting an exemplary example to repeat offenders who simply refuse to learn.
Agenda:
Trend 1: Diversity Programmes
Freshman Class - Fohr
Glossier - Every (Wo)Man Appeal
Divergent Media - Bringing diversity to advertising
Shade Management - Influencer management for black & brown creators
Trend 2: Diversity Faux pas
Revolve - #Revolvesowhite
Dove
H&M - Monkey in the jungle
Dolce & Gabbana - Chopsticks
Victoria’s Secret
Trend 3: Truly embracing inclusivity
Daily Paper - The most diverse campaign ever
Fenty x Savage
Rains - #Rainsholidays
Universal Standard size 00 to 40
Ace&Tate Seeing in Colour
Cb cosmetics
The document discusses trends in the Indian cosmetics industry. It notes that Indian women see beauty as encompassing both physical appearance as well as personality traits like confidence. Cosmetics brands aim to appeal to this broader conception of beauty with taglines emphasizing self-worth. The document also discusses consumers wanting to test products before purchase, the influence of social media and bloggers on buying decisions, and Maybelline India targeting young consumers through social media and brand ambassador Alia Bhatt.
Why direct-to-consumer beauty brand Glossier is ripping up the advertising an...
Glossier is a US beauty brand that takes a direct-to-consumer approach rather than relying on retailers. The company's president believes owning the customer relationship is key to building a brand. Glossier uses social media engagement and feedback from its community of over 1.2 million Instagram followers to develop and launch new products. It spent 18 months creating its first mascara to get the formula perfect. Rather than working with influencers, Glossier has found more success engaging its hardcore base of loyal customers who provide valuable feedback.
Recommended
MRA-REPORT-FINISHED
This document provides a summary of market research conducted on the usage of Irish makeup brands among third level students. The research found that Blank Canvas Cosmetics was the most popular Irish makeup brand, followed by Fuschia. Most respondents were unaware that Blank Canvas was an Irish brand. The research identified some limitations in the survey design, such as not first determining awareness of Irish brands before asking questions about specific brands. It was recommended that the survey be redesigned to get higher quality data by addressing these limitations. The full report contains the objectives, methodology, findings and conclusions of the primary market research that was conducted.
Soil Markezine magazine, May 2013
The document discusses the importance and effectiveness of marketing in politics. It begins by defining political marketing as communicating with various stakeholders like party members, media, funders, and voters to promote a competitive platform to achieve organizational goals and satisfy voter needs in exchange for votes. It then analyzes the effectiveness of marketing in Narendra Modi's leadership in Gujarat, noting various socioeconomic indicators that show mixed or negative results under his governance such as high poverty, malnutrition, and human rights violations despite marketing portraying development and growth. The summary questions the true impact of political marketing when underlying realities do not match the marketed messages.
Sneaker bar detroit content & traffic analysis paper
1) The collectible sneaker industry has grown over the past 40 years from signature basketball shoes to collaborations between brands and artists. Sneakers can sell for tens of thousands of dollars depending on their scarcity and hype.
2) SneakerBarDetroit is a blog focused on providing daily sneaker release and collaboration news. It was founded in 2011 and is run by a small local team, differentiating it from larger sneaker news sites.
3) The site shares industry news and trends to engage sneaker enthusiasts. Limited or hyped releases can drive resale prices much higher than retail due to high demand.
(youthlab indo) How converse are marketing with youth
Converse is considered a cult brand by most Indonesian Youth. On the field one could see that the marketing process happened naturally. This insight report uncover youth basic process on how how the brand interact with its costumer
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
Top 10 Retail Trends of 2010
The document summarizes retail trends among Chinese youth in 2010. Key trends included: (1) Social media sites that allowed youth to see others' opinions on products and make shopping social; (2) New experiential retail environments like kids hair salons and playgrounds that sparked children's imaginations; and (3) Chinese brands gaining prominence and launching new concept stores both domestically and abroad to target Chinese consumers. Flash sales, mobile payments, and bringing online features to physical stores were also trends seen in 2010.
The UpDeck: The Diversity Edit
To stay up-to-date with all things RE-UP, sign up to our newsletter here: http://eepurl.com/dpSajr
The UpDeck searches for trends less obvious but everpresent. It's written by RE-UP team.
This edition of the report focuses on representation, diversity and inclusion in the world of advertising and social. From those who are setting an exemplary example to repeat offenders who simply refuse to learn.
Agenda:
Trend 1: Diversity Programmes
Freshman Class - Fohr
Glossier - Every (Wo)Man Appeal
Divergent Media - Bringing diversity to advertising
Shade Management - Influencer management for black & brown creators
Trend 2: Diversity Faux pas
Revolve - #Revolvesowhite
Dove
H&M - Monkey in the jungle
Dolce & Gabbana - Chopsticks
Victoria’s Secret
Trend 3: Truly embracing inclusivity
Daily Paper - The most diverse campaign ever
Fenty x Savage
Rains - #Rainsholidays
Universal Standard size 00 to 40
Ace&Tate Seeing in Colour
Cb cosmetics
The document discusses trends in the Indian cosmetics industry. It notes that Indian women see beauty as encompassing both physical appearance as well as personality traits like confidence. Cosmetics brands aim to appeal to this broader conception of beauty with taglines emphasizing self-worth. The document also discusses consumers wanting to test products before purchase, the influence of social media and bloggers on buying decisions, and Maybelline India targeting young consumers through social media and brand ambassador Alia Bhatt.
Why direct-to-consumer beauty brand Glossier is ripping up the advertising an...
Glossier is a US beauty brand that takes a direct-to-consumer approach rather than relying on retailers. The company's president believes owning the customer relationship is key to building a brand. Glossier uses social media engagement and feedback from its community of over 1.2 million Instagram followers to develop and launch new products. It spent 18 months creating its first mascara to get the formula perfect. Rather than working with influencers, Glossier has found more success engaging its hardcore base of loyal customers who provide valuable feedback.
Future-Proofing your Brand
The document discusses how to future-proof brands. It provides examples of how brands like the Louvre museum, Nike, and Starbucks have adapted to remain relevant and appealing to new generations of consumers. The consulting firm, Bharat Bambawale & Associates, helps clients future-proof their brands by focusing on brand purpose, audience, functionality, aesthetics, and enduring appeal. They believe future-proof brands combine business goals with an inspiring purpose, create authentic connections, and innovate to be sustainable and beloved.
Brand Concept & Mobile by Jeff Caporizzio. Meetup slides
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
MoD Brand Concept & Mobile
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Dennis Loos A Case study of Brand Hacking.pdf
I’m always asked, “what’s the difference between one brand and another, Dennis Loos?” Why does something work for one brand yet, doesn’t stick when it comes to the other. Why does Levi make it big, while the likes of Wrangler have to inch their way into the market?
BRAND MARKETING: How to build a brand
Build a digital-first brand | Brand building framework | Branding case study for CAROL Bike
Join our free webinar to come on the journey of rebranding a fitness company and watch its transformation from a mediocre visuality to a modern, digital-first brand built based on customer insights and big idea. Learn how branding has evolved in the digital age, discover how to build a digital-first brand, and master a step-by-step brand-building framework.
Agenda
Understand the importance of brand building.
Learn about the evolution of branding.
Master a brand-building framework.
Examine the CAROL Bike case study.
Brand and product management
The document discusses concepts related to product and brand management including:
1) Brands differentiate products and add emotional value beyond core functionality.
2) Successful brands are managed strategically throughout their lifecycle and nurtured by the entire organization.
3) Brand leadership often changes over time as markets and consumer preferences shift. Established category leaders may be replaced as new brands emerge.
Irn bru pro forma
This document provides information on screenwriting, including lessons for screenplay writing, conventions, software, and keys to success. It discusses looking at the big picture, choosing a genre, using mythical and Blake Snyder's structures, Pixar's process, scene structure, honoring genre tropes, script styles, length, formatting, and evoking an emotional response. The document also lists several pieces of screenwriting software.
Design thinking for Startups: An introduction
This presentation begins by questioning our approach to business today and explores the idea of design and branding for startups. Presentation made @headstart.
Concept of Branding in General: An Analysis of Customers’ Perspective
When the word brand comes to mind, we, as a customer, can only think about those names which have created an impact in our mind. We do not keep those brand names in our mind which are not impactful. At the same time, it is a major concern for the brands to captivate the place in customers’ minds so that while making a purchase, customers can choose without having second thoughts. The concept of branding is very important in today’s globalized market, as there are lots of competitors in every field. It is the duty and responsibility of the top management of a company to maintain its brand image. But often they fail to do so due to lack of copy testing and customer behavior analysis. Furthermore, it is also important to know about customers’ perception on the concept ‘branding.’ This paper deals particularly with the perception of customers on the concept of branding. Researchers quantitatively analyzed the data collected from a survey to make conclusions which will help the managers to have an insight before making marketing strategies.
BASE BRAND SESSION by Brandhome
The document outlines an agenda for a base brand session hosted by Brandhome. The agenda includes introductions of the founders, a discussion of boring and bad news centered around 10 insights on branding trends, and a section on grip and great news about the basics of branding and storytelling. It will conclude with work sessions, group presentations, and a prize.
How To Write An Informative Essay Examples - Sample
This document discusses companionship in John Steinbeck's novel Of Mice and Men. It describes how the two main characters, George and Lennie, rely on each other for companionship as they travel through California during the Great Depression. The essay also examines Candy's relationship with his aging dog and how its death leaves Candy feeling lonely and regretful. Companionship is established as a major theme in the novel, as the characters seek friendship to alleviate feelings of isolation.
Factors behind choosing a Brand Name
The document discusses factors to consider when choosing a brand name. It explains that a brand name identifies and differentiates a brand, and that people form associations and perceptions from a name. Key factors include ensuring the name is memorable and fits the brand, reflects the product/philosophy, is available for trademark and as a domain name, and has positive connotations without negative associations. Examples like Fitbit and Nike are given of names that communicate effectively about the brand.
Parle g product
- Parle Products emerged in 1929 as a small company in Mumbai manufacturing sweets and confectioneries. It later expanded into biscuit production, with its flagship brand Parle-G being produced for over 70 years.
- Parle-G has a market share of 60% in the glucose biscuits category in India. It sells over 25 crore packets per month. Parle has retained its market leadership through brand evolution that follows consumption trends.
- The brand's simple packaging and avoidance of celebrity endorsements have contributed to its success despite competitive threats over the years. Parle-G is now available internationally and recognized as an iconic Indian brand.
1702796 PAPER Effect of Branding on Consumer Buying Behaviour at vijay bharat...
1702796 PAPER Effect of Branding on Consumer Buying Behaviour at vijay bharat...DR BHADRAPPA HARALAYYA
DR BHADRAPPA HARALAYYA PROFESSOR AND HOD,
DEPARTMENT OF MBA,
LINGARAJ APPA ENGINEERING COLLEGE BIDARMANAGING BRANDS IN DISTRESS
This document discusses managing brands in distress and provides lessons from the Kryptonite brand crisis of 2005. It summarizes that a blogger posted that Kryptonite bike locks could be easily picked with a ballpoint pen, which then spread widely online. Kryptonite initially responded weakly but the issue grew significantly as bloggers continued discussing it. After 10 days and an estimated $10 million cost, Kryptonite announced a lock replacement program. The document concludes with recommendations for brands to avoid crises such as staying engaged with online discussions, responding quickly and empathetically, and being prepared with contingency plans.
Evaluation/History of Brand-Objectives of Brand,Product Vs Brand ..Etc
This document discusses key concepts related to brands and brand management. It begins by providing a brief history of brands dating back over 4,000 years to branding of livestock. It then defines what a brand is from both a company and consumer perspective. The objectives of brands are to differentiate products, protect unique features legally, and persuade consumers through promises to meet needs. Brand elements that help identify a brand include its name, logo, color schemes, taglines, jingles, packaging, and characters. Finally, it distinguishes between products and brands, noting that while products perform functions, brands offer value and create expectations through the promises associated with them.
Starting your advertising career
Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
For New Entrepreneurs- Ecommerce Business
The document provides guidance on finding product ideas to sell online. It outlines eight types of product opportunities, including solving customer pain points, following trends, and utilizing one's own expertise. The document then lists ten places to look for product ideas, such as starting with one's own ideas, local businesses, and trend publications. The goal is to help aspiring entrepreneurs identify viable product options by considering different opportunities and sources of inspiration.
Brand positioning ppt (2)
The document defines a trademark as a name, symbol, or design used to identify and differentiate the goods or services of one seller from others. Trademarks serve to identify the source or maker of a product and provide valuable functions for firms like securing a competitive advantage and better earnings. A trademark can identify a physical good, service, store, person, organization, place, or idea. Positioning involves differentiating a product from competitors based on attributes like reliability, style, technology, or business focus. Successful positioning depends on understanding customers' needs and framing the product accordingly.
Tetra pakspeechfinal
This document summarizes a speech given to Tetra Pak about branding. The speaker discusses three main points:
1. Branding is practical, tracing its origins to branding livestock and the development of packaged branded goods in the 19th century which helped consumers identify quality products.
2. Brands add value to businesses by building brand equity which can increase market share and profits as shown by the $4.2 billion acquisition of vitamin water brand Glaceau.
3. Branding extends far beyond consumers to also include business customers and partnerships, with even B2B brands like IBM building strong emotional connections with clients.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Future-Proofing your Brand
The document discusses how to future-proof brands. It provides examples of how brands like the Louvre museum, Nike, and Starbucks have adapted to remain relevant and appealing to new generations of consumers. The consulting firm, Bharat Bambawale & Associates, helps clients future-proof their brands by focusing on brand purpose, audience, functionality, aesthetics, and enduring appeal. They believe future-proof brands combine business goals with an inspiring purpose, create authentic connections, and innovate to be sustainable and beloved.
Brand Concept & Mobile by Jeff Caporizzio. Meetup slides
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
MoD Brand Concept & Mobile
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Dennis Loos A Case study of Brand Hacking.pdf
I’m always asked, “what’s the difference between one brand and another, Dennis Loos?” Why does something work for one brand yet, doesn’t stick when it comes to the other. Why does Levi make it big, while the likes of Wrangler have to inch their way into the market?
BRAND MARKETING: How to build a brand
Build a digital-first brand | Brand building framework | Branding case study for CAROL Bike
Join our free webinar to come on the journey of rebranding a fitness company and watch its transformation from a mediocre visuality to a modern, digital-first brand built based on customer insights and big idea. Learn how branding has evolved in the digital age, discover how to build a digital-first brand, and master a step-by-step brand-building framework.
Agenda
Understand the importance of brand building.
Learn about the evolution of branding.
Master a brand-building framework.
Examine the CAROL Bike case study.
Brand and product management
The document discusses concepts related to product and brand management including:
1) Brands differentiate products and add emotional value beyond core functionality.
2) Successful brands are managed strategically throughout their lifecycle and nurtured by the entire organization.
3) Brand leadership often changes over time as markets and consumer preferences shift. Established category leaders may be replaced as new brands emerge.
Irn bru pro forma
This document provides information on screenwriting, including lessons for screenplay writing, conventions, software, and keys to success. It discusses looking at the big picture, choosing a genre, using mythical and Blake Snyder's structures, Pixar's process, scene structure, honoring genre tropes, script styles, length, formatting, and evoking an emotional response. The document also lists several pieces of screenwriting software.
Design thinking for Startups: An introduction
This presentation begins by questioning our approach to business today and explores the idea of design and branding for startups. Presentation made @headstart.
Concept of Branding in General: An Analysis of Customers’ Perspective
When the word brand comes to mind, we, as a customer, can only think about those names which have created an impact in our mind. We do not keep those brand names in our mind which are not impactful. At the same time, it is a major concern for the brands to captivate the place in customers’ minds so that while making a purchase, customers can choose without having second thoughts. The concept of branding is very important in today’s globalized market, as there are lots of competitors in every field. It is the duty and responsibility of the top management of a company to maintain its brand image. But often they fail to do so due to lack of copy testing and customer behavior analysis. Furthermore, it is also important to know about customers’ perception on the concept ‘branding.’ This paper deals particularly with the perception of customers on the concept of branding. Researchers quantitatively analyzed the data collected from a survey to make conclusions which will help the managers to have an insight before making marketing strategies.
BASE BRAND SESSION by Brandhome
The document outlines an agenda for a base brand session hosted by Brandhome. The agenda includes introductions of the founders, a discussion of boring and bad news centered around 10 insights on branding trends, and a section on grip and great news about the basics of branding and storytelling. It will conclude with work sessions, group presentations, and a prize.
How To Write An Informative Essay Examples - Sample
This document discusses companionship in John Steinbeck's novel Of Mice and Men. It describes how the two main characters, George and Lennie, rely on each other for companionship as they travel through California during the Great Depression. The essay also examines Candy's relationship with his aging dog and how its death leaves Candy feeling lonely and regretful. Companionship is established as a major theme in the novel, as the characters seek friendship to alleviate feelings of isolation.
Factors behind choosing a Brand Name
The document discusses factors to consider when choosing a brand name. It explains that a brand name identifies and differentiates a brand, and that people form associations and perceptions from a name. Key factors include ensuring the name is memorable and fits the brand, reflects the product/philosophy, is available for trademark and as a domain name, and has positive connotations without negative associations. Examples like Fitbit and Nike are given of names that communicate effectively about the brand.
Parle g product
- Parle Products emerged in 1929 as a small company in Mumbai manufacturing sweets and confectioneries. It later expanded into biscuit production, with its flagship brand Parle-G being produced for over 70 years.
- Parle-G has a market share of 60% in the glucose biscuits category in India. It sells over 25 crore packets per month. Parle has retained its market leadership through brand evolution that follows consumption trends.
- The brand's simple packaging and avoidance of celebrity endorsements have contributed to its success despite competitive threats over the years. Parle-G is now available internationally and recognized as an iconic Indian brand.
1702796 PAPER Effect of Branding on Consumer Buying Behaviour at vijay bharat...
1702796 PAPER Effect of Branding on Consumer Buying Behaviour at vijay bharat...DR BHADRAPPA HARALAYYA
DR BHADRAPPA HARALAYYA PROFESSOR AND HOD,
DEPARTMENT OF MBA,
LINGARAJ APPA ENGINEERING COLLEGE BIDARMANAGING BRANDS IN DISTRESS
This document discusses managing brands in distress and provides lessons from the Kryptonite brand crisis of 2005. It summarizes that a blogger posted that Kryptonite bike locks could be easily picked with a ballpoint pen, which then spread widely online. Kryptonite initially responded weakly but the issue grew significantly as bloggers continued discussing it. After 10 days and an estimated $10 million cost, Kryptonite announced a lock replacement program. The document concludes with recommendations for brands to avoid crises such as staying engaged with online discussions, responding quickly and empathetically, and being prepared with contingency plans.
Evaluation/History of Brand-Objectives of Brand,Product Vs Brand ..Etc
This document discusses key concepts related to brands and brand management. It begins by providing a brief history of brands dating back over 4,000 years to branding of livestock. It then defines what a brand is from both a company and consumer perspective. The objectives of brands are to differentiate products, protect unique features legally, and persuade consumers through promises to meet needs. Brand elements that help identify a brand include its name, logo, color schemes, taglines, jingles, packaging, and characters. Finally, it distinguishes between products and brands, noting that while products perform functions, brands offer value and create expectations through the promises associated with them.
Starting your advertising career
Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
For New Entrepreneurs- Ecommerce Business
The document provides guidance on finding product ideas to sell online. It outlines eight types of product opportunities, including solving customer pain points, following trends, and utilizing one's own expertise. The document then lists ten places to look for product ideas, such as starting with one's own ideas, local businesses, and trend publications. The goal is to help aspiring entrepreneurs identify viable product options by considering different opportunities and sources of inspiration.
Brand positioning ppt (2)
The document defines a trademark as a name, symbol, or design used to identify and differentiate the goods or services of one seller from others. Trademarks serve to identify the source or maker of a product and provide valuable functions for firms like securing a competitive advantage and better earnings. A trademark can identify a physical good, service, store, person, organization, place, or idea. Positioning involves differentiating a product from competitors based on attributes like reliability, style, technology, or business focus. Successful positioning depends on understanding customers' needs and framing the product accordingly.
Tetra pakspeechfinal
This document summarizes a speech given to Tetra Pak about branding. The speaker discusses three main points:
1. Branding is practical, tracing its origins to branding livestock and the development of packaged branded goods in the 19th century which helped consumers identify quality products.
2. Brands add value to businesses by building brand equity which can increase market share and profits as shown by the $4.2 billion acquisition of vitamin water brand Glaceau.
3. Branding extends far beyond consumers to also include business customers and partnerships, with even B2B brands like IBM building strong emotional connections with clients.
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Brand Concept & Mobile by Jeff Caporizzio. Meetup slides
Brand Concept & Mobile by Jeff Caporizzio. Meetup slides
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Concept of Branding in General: An Analysis of Customers’ Perspective
How To Write An Informative Essay Examples - Sample
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1702796 PAPER Effect of Branding on Consumer Buying Behaviour at vijay bharat...
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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Creative Web Design Company in Singapore
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Presented at The Global HR Summit, 6th June 2024
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
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Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
Brands, Branding And Private Labels
- 1. Brands, Branding and Private Labels Source: http://www.ibscdc.org/brands_and_branding_case_studies.asp Last year i.e., some where in the last quarter of 2009, I saw the news about Apple Inc. (Apple), launching its iPhone 3GS in India. Apple an iconic brand, which represents the edge of technology and its CEO, Steve Jobs (Jobs), whose brand value was more than that of Apple Inc. Jobs is an extraordinary marketer and innovator. I, very vividly, remember my childhood days when I heard about Apple computers for the first time. The things I fail to realise now is that, being a successful brand and have extended their brand names from computers to media players and now to the iPhone has not been able to penetrate the Indian market to a great extent. It is a well known fact that Apple, never wanted, Brand dilution, and it never had any partners. While surfing the net about Apple, I found an organisation trying to uncover all aspects regarding Apple and its strategies. This organisation, IBSCDC develops case studies about the current global happenings. It provides in-depth analysis of the situation and gives good information about the associated things. I was also interested in knowing various aspects about what does brand stand for, what is branding and how private labels are severely affecting the branded products. I browsed IBSCDC’s website (www.ibscdc.org) and found nearly one hundred and six case studies related to brands, branding and private labels. Last week, when I visited a shopping mall, I observed a very interesting fact. The number of branded apparels present in the mall was miniscule in front of the number of private label apparels present there. This raised an intriguing question in my mind: why are branded products losing their ground to private labels. Is that the price ruling over minds of the consumers? In some of the cases, private labels from other countries are also flowing into the malls and serving the purpose of consumers. Why are these brands losing their charm? I enquired from some of my friends and colleagues. They said that it’s all about price, price and price! So there is no room for quality in front of price? There was a time when consumers used to make statements using some of the top notch brands, gone are those days? I thought of knowing more about the private labels and their stories. Again
- 2. I started my search for further insights by browsing through the IBSCDC’s website (www.ibscdc.org) and I was amazed to see an executive brief of Nirmalya Kumar, Professor of marketing, Faculty Director for Executive Education, Director of Centre for Marketing, and Co- Director of Aditya Birla India Centre at London Business School. This was one of its kinds I never got to see. Further, I searched the website and to my surprise, I found many a case study regarding the topic. An academician, student and business executive or a struggling business journalist, for that matter I can say any individual trying to get information any such topics … this website will have the answer…take it for granted! Related cases: Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant The Marketing of Barack Obama Branding a Commodity: Pista House’s ‘Hyderabadi Haleem’ Godrej No.1 at 3rd Position in Indian Soap Market: Trail Blazer in Brand Relaunch