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FEST Summer School - Presentation Akureyri 2016

Leadership & Management
1 of 14
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What are we looking for when we travel? Brandon Presser www.brandonpresser.com
Part 1 Writer’s workshop
Hotel 1
Hotel 2
Sensorial Going beyond what you see...
Story Going beyond what you sense… ...and focusing on the experience.
Part 2 Understanding experiential travel
Case Study: Fogo Island Inn
Story!
Authenticity → Serendipity The quest for authenticity is the search for serendipity.
Brandon pressertravelpresentation

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