This document provides an overview of Eyewear.com, an online eyewear retailer. It discusses the company's mission to provide eye care through a variety of products like glasses, sunglasses, goggles and lenses. It outlines the management team and describes plans to use neuromarketing research. The document also discusses product details, branding elements, target markets, positioning, and building customer loyalty. The overall purpose is to present Eyewear.com's business strategy and approach to the eyewear market.

1. Hello

2. EYE WERE

3. We are
www.Eyewear.com www.Eyewear.com www.Eyewear.comwww.Eyewear.com www.Eyewear.com
All that is new just for you

4. Our team
C.M.O.
MD. RAKIB
B.M.
MD. SADDAM
R & D
MD. NOYON
B.M.
MD. AKASH

5. We believe
A right pair of glass can
change your mood

6. A right pair of glass can change
your mood
We believe

7. We do
Eye care
Spectacles
Sun glass
Lenses
Goggles
Sporty
glasses

8. Market Research
 Assuming that cost isn’t an issue we are going to
follow neuromarketing as market research method ,
it’s a method where customers brain is monitored
to find out what triggers them to a purchase
decision, upon seeing the advertisement or product
.

9. Needs and Trends
 People use spectacles for different purpose some for
style some for eye problem and some for UV protection
so there is a present demand for spectacles in market
 We serve in different segment in a market some of our
products regular fit series, fashion series are based on
current fad but Sporty and geek series are based on trend
and classic are based on megatrend and sunglass and UV
protected glasses for every day purpose

10.  Given that we are serving different segment in
different market so we have huge verity of color
and sizes, color matters because different color go
with different person and symbolize different things
 Red symbolizes energy, passion even danger, blue
symbolizes security, competence etc so color does
matter in branding.
Color Wheel

11. Product Level
 Core benefit - Eye care, Protection, Style
 Basic product – Goggles, Spectacles, sunglass
 Expected product – UV protector, Water/
Scratch/Reflection/Dust free
 Augmented product- Warranty, Service center, Home
delivery
 Potential product –Depends upon fads and trends like
square goggles, Neon glasses etc

12. Product Mix

13. Brand Elements
 Name: EW stands for Eyewear, generic name for
possible band expansion like clinic or medicine.
 Sign: Rotated glass frame
 Logo:
 Color: Black and white mixed
 Brand mantra: “Eye care, we care”
 Slogan: “All that is new just for you”
 Packaging: Unique, in a plastic bottle.

14. Brand Personality
 Sincerity: EW FOCUS, NEON, NEURON EW ROGUE
 Excitement: FWX, EW 2G, EW3G
 Competence: EW PRO, SCOOP
 Sophistication: EW UV, EW UV+
 Ruggedness: EWS, EW RIDER

15. Brand dynamics pyramid
 Presence: our advertisements, promotions, billboard,
innovative posters.
 Relevance: Newness, Eye care
 Performance: Heavy duty
 Advantage: Recognized brand, superior quality product
 Bonding: brand community, FNF facilities, Different offers

16. Segmentation
 Demographic:
Age: 12-24,25-37,38 to above
Gender: both male and
female
Income: middle, upper
Occupation: student,
Professionals
 Psychographic:
Lifestyle: fashion oriented
Sports oriented: Horse rider ,
biker
 Behavioral:
Occasion: regular, special
Benefits: quality, economy,
Superior service
User status: regular, random
 Attitude towards product :
Enthusiastic, positive
 Geographic:
Class 1,2 cities and towns

17. Targeting

18. Positioning, Bulls eye
 Brand mantra: “Eye care, we care”
 Pops:
Basic functions
Fair price
 Pods:
Wide range of products
Based on fads and trends
Newness
Service center
Customize options

19. Positioning, Bulls eye
 Reasons to believe(RTB):
24 hr call center for taking order
Secure online payment system
Home delivery
Produced from best raw materials
7 day money back policy
 Values:
We care about our customer
Right on money products/ best value products
 Visual identity:
Logo both sides of the frame
Exotic look

20. Brand performance

21. Building Loyalty
 To deliver superior service, product & experience to consumer
 Note the “voice of customers ” and “word of mouth” to know
more about what they think about us
 Reward outstanding employees
 Doing various CSR activities
 Sponsoring related fashion shows and events
 Build a community of consumers.
 Organize, maintain customers information and greet them in
occasions

22. Any Questions ?