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Disney: Digital Strategy
- D I S N E Y I S A G L O B A L B R A N D W I T H U N P A R A L L E L E D
I N F L U E N C E I N T H E E N T E R T A I N M E N T I N D U S T R Y .
- T H E B R A N D I S U N A B L E T O T R U L Y P R O V I D E
E F F E C T I V E P E R S O N A L I Z A T I O N T H R O U G H O U T I T S
D I G I T A L M A R K E T I N G V E N T U R E S
- T H E B I G I D E A F O R O U R D I G I T A L S T R A T E G Y
C A M P A I G N : O N L I N E C O N S U M E R E X P E R I E N C E
P E R S O N A L I Z A T I O N / C U S T O M I Z A T I O N
Overview
Social Media/Online Advertising
 Members of the social media team should direct
some more attention to consumers’ opinions and
give them feedback on their replies.
Social Media/Online Advertising
 Overall engagement and the number of views and
likes should spike, signaling that the display
campaign is a success.
Website
 Our digital marketing team will optimize the search
engine and make it customizable according to cached
searches, views on certain products, and trending
searches.
Inbound/Content Marketing
 Our digital marketing team will provide personal
insight and assistance within the main blogs of the
website in order to help out consumers who have any
pending questions or concerns.
Inbound/Content Marketing
 The packages of Disney’s online content will be
entirely customizable (tailored to the consumer’s
desires) and consumers may directly consult our
digital marketing team with opinions and concerns.
Mobile/Apps
 The main Disney mobile app does a spectacular job
of providing a beautifully crafted personalized
experience for the consumer.
Mobile/Apps
 The main mobile website
can definitely be improved
by implementing a similar
formula used for creating
the Disney mobile app.
 Simplicity, variety, ease of
use, customizability
Wrap-up
 Reiteration: Big Idea -
online consumer
experience
personalization/customi
zation
 Thank you!

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Disney digital strategy

  • 2. - D I S N E Y I S A G L O B A L B R A N D W I T H U N P A R A L L E L E D I N F L U E N C E I N T H E E N T E R T A I N M E N T I N D U S T R Y . - T H E B R A N D I S U N A B L E T O T R U L Y P R O V I D E E F F E C T I V E P E R S O N A L I Z A T I O N T H R O U G H O U T I T S D I G I T A L M A R K E T I N G V E N T U R E S - T H E B I G I D E A F O R O U R D I G I T A L S T R A T E G Y C A M P A I G N : O N L I N E C O N S U M E R E X P E R I E N C E P E R S O N A L I Z A T I O N / C U S T O M I Z A T I O N Overview
  • 3. Social Media/Online Advertising  Members of the social media team should direct some more attention to consumers’ opinions and give them feedback on their replies.
  • 4. Social Media/Online Advertising  Overall engagement and the number of views and likes should spike, signaling that the display campaign is a success.
  • 5. Website  Our digital marketing team will optimize the search engine and make it customizable according to cached searches, views on certain products, and trending searches.
  • 6. Inbound/Content Marketing  Our digital marketing team will provide personal insight and assistance within the main blogs of the website in order to help out consumers who have any pending questions or concerns.
  • 7. Inbound/Content Marketing  The packages of Disney’s online content will be entirely customizable (tailored to the consumer’s desires) and consumers may directly consult our digital marketing team with opinions and concerns.
  • 8. Mobile/Apps  The main Disney mobile app does a spectacular job of providing a beautifully crafted personalized experience for the consumer.
  • 9. Mobile/Apps  The main mobile website can definitely be improved by implementing a similar formula used for creating the Disney mobile app.  Simplicity, variety, ease of use, customizability
  • 10. Wrap-up  Reiteration: Big Idea - online consumer experience personalization/customi zation  Thank you!