Branding Guide

1. Branding
Guide.

2. CONTENTS
3. What is Sunny Bean Coffee?
4. Our colors
5. Our logo
6. Logos dos and don'ts
7. Our customers
8. Our customers
9. Our typefaces
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3. WHAT IS SUNNY BEAN
COFFEE?
Sunny Bean Coffee is a simple and
cozy coffee shop. It specializes in serving
tasty gourmet coffees and teas for an
affordable price. Sunny Bean also
provides a relaxing, happy, and inviting
environment.
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4. OUR COLORS
You can only produce the Sunny Bean Coffee logo using these colors:
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5. OUR LOGO
Our logo is very
important to us and we ask
that you don’t try to change
it in the ways that we do
not approve.
The Sunny Bean logo
has only one variation. It
looks the same online as it
does when printed.
Printed and Online material:
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6. LOGO DOS AND DON’TS
When using our logo
make sure to put it on a
background that contrasts
well with the logo. Also make
sure you don’t put our logo on
any ugly colors. We would
like our logos to only use the
Sunny Bean colors in the
logo.
Wrong ways to use the Sunny Bean logo:
Ways you can use the Sunny Bean logo:
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7. OUR CUSTOMERS
Ryan
Male
18
White
In a relationship
Minimum wage
City
He spends most of his time with his friends and
loves going out and having fun. But Ryan is the
type of person who also enjoys a nice cozy night at
home. His favorite parts of the day is when he can
come home and change out of his work uniform and
put on his comfy sweater. He doesn't really rush
and can enjoy a cozy and warm place to relax when
he feels stressed out. His hobbies include writing,
sleeping, hanging out with friends, and listening to
music.
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8. Zac
Male
17
White
Single
No job
City
Zac is a very playful and positive type of person.
He enjoys just chilling wherever he feels
comfortable. He also enjoys walking, drawing,
photography, and hanging out with his friends.
He rarely picks what him and his friends should
do because he just goes with the flow wherever.
Zac and his friends always go on adventures and
try new things.
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9. TYPE FACES
There are only two type faces we use for
Sunny Bean Coffee.
Cooper Std Black is
the type face we use
in our logo.
Brush Script Std is the typeface
we use for when we are typing
things that are more important
and longer.
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10. TYPE FACES
There are only two type faces we use for
Sunny Bean Coffee.
Cooper Std Black is
the type face we use
in our logo.
Brush Script Std is the typeface
we use for when we are typing
things that are more important
and longer.
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