How can we brand geothermal energy in the context of a changing energy market driven by consumers demanding green energy, low prices and a strong service proposition by companies? A presentation given at CHARGE - the Energy Branding Conference in Reykjavik/ Iceland - October 10, 2017.

1. ALEXANDER
RICHTER
PRESIDENT, INTERNATIONAL
GEOTHERMAL ASSOCIATION
BRANDING
GEOTHERMAL

2. Leading in news from
the global Geothermal Energy market

3. What is
Geothermal?

4. “Geothermal
energy, potentially
the largest – and
presently most
misunderstood -
source of energy”
Al Gore, Our Choice

5. Why is that?

6. Overview
• Volcano, Drilling Rig, Fracking, Smoke

8. Temperature
at depth
7.5 km

9. Power Generation
Sarulla, Indonesia

10. HeatingHeating
Beijing, China

11. Street Heating
Reykjavik, Iceland

12. Fish Farming
Salton Sea, California

13. Vulcanol/ Methanol
Svartsengi, Iceland

14. BathingBathing/ spa
Jigokudani Monkey Park, Japan

15. Minerals
Salton Sea, California

16. Flowers
Olkaria, Kenya

17. @lovegeothermal

18. Geothermal
… energy beyond
electricity!