LG is launching a new series of LCD products. It aims to establish itself as a leading global brand through effective communication strategies. LG's strengths include its prominent brand presence and portfolio. However, it needs greater focus on sustainability and CSR awareness. The action plan includes a new product launch, PR through sponsored events, and tying up with celebrities for roadshows to increase recall of the LG brand among consumers and youth. Strategies will highlight LG's corporate social responsibility and manufacturing processes to build credibility.