Pico Pro - Innovation. Managed. Pico Pro is a strategic consulting firm to owners, investors and operators within the hospitality and real estate sectors. The most successful, sustainable and memorable destinations are experience-driven and Pico Pro generates, develops and delivers authentic and remarkable environments, events and experiences to your customers. Backed by the global resources of Pico Group (www.pico.com), we build the teams, manage the process and deliver the engagement that promotes advocacy, participation and sharing. Our services and capabilities enable 360 TOTAL BRAND ACTIVATION that drives long-term profitability. CONTACT US: info@pico.pro Thank You

1. Activate & Engage
Program
Innovation. Managed.

2. We build and lead multi-disciplinary
teams to align the brief, the business
case and the brand story to drive
customer engagement and
advocacy.
Pro.

3. Pro.
100,00
0
Sqm of production facilities
40
Global presence
in forty major
cities
2,400
Talented multidisciplinary experts around the
world
500+
Annual produced events
and brand experiences
WORLD EXPOS CONFERENCES EVENTS SPORTS EXHIBITIONS
Best Event Agency
2015 CEI Industry Awards for Excellence in Business Events
”“
A Member of Pico
Group

4. Consumers prefer
having a memorable
experience over
owning a product or
using a service.
Pro.
Insights

5. Welcome to the
Experience
Economy
Pro.

6. Pro.
Engage
Events
Experiences
Our
Service
s
Innovate
Development
Management
Strategy
Activate
Creative
Services
Content Delivery
Phase One Phase Two
Pro.

7. Exhibition and Event Marketing
Services
Conference and Show Management
Museum, Themed Environment
Hospitality and Retail
Brand Signage and Visual Identity
BRAND
EXPERIENCE
BRAND
ENGAGEMENT
Creative and Digital Solutions
Engagement Strategy and Design
BRAND
MARKETING
360 degree Through-the-line
Services
Integrated Marketing
BRAND
STRATEGY
EXHIBITION
MARKETING
MOBILE
&
DIGITAL
EVENT MARKETING
MUSEUM & SHOWROOM
PR &
SOCIAL
MARKETING
PR &
SOCIAL
MARKETING
RETAIL
Pro.
PROCESS
MANAGEMENT
STRATEGY
INNOVATION
ACTIVATE
ENGAGE

8. Activate & Engage is an integrated, strategic initiative to formulate and
deliver authentic, sustainable and remarkable experiences and events
leveraging Pico Group’s global resources, capabilities, insights and
expertise.
Pro.

9. Pro.
Build smart
INSIGHTS and bold
STORIES on trends
and data.
Phase
ONE
1.

10. Pro.
Insights
Strategy
.
Trends
Content
Research
Identify
Formulate
Phase
ONE
1.

11. Project Initiation
Design Management
Construction Management
Quality Control / Assurance
Budgeting
Scheduling
Project Reporting
Financial Management
Project Responsibility
Matrix
Process
Management Phase
ONE
1.

12. Pro.
Deliver authentic
EVENTS and
EXPERIENCES that
drive advocacy.
Phase
TWO
2..

13. Pro.
Analyze
Initiatives
Prototype
C
Create
the Content
Optimize
Logistics
Execution
D
Deliver the
Events
The
Roadmap
Develop diverse revenue streams
Differentiate and lead the competition
Build loyalty and drive advocacy
Encourage participation and sharing
Emphasize core brand values
The
Challenge
The Brief
Create a compelling business case
and creative proposition
Capabilities
Resources
Partners
A
Assemble
the Assets
Business Case
Team
Program
B
Build
the Brand
Phase
ONE
1.

14. Pro.
The Workshop
Assemble diverse teams and perspectives.
Define target audience and needs
Undertake competitive landscape study
Consider feasibility issues
What’s the story?
Form a compelling narrative
Ensure a sustainable business model
Animate a memorable brand identity
Ask the right questions.
Identify commercial opportunities
World-class facilities and services
One-of-a-kind experiences
DESIGN
STRATEGY
FINANCE
MARKETING
OPERATIONS
TECHNICAL SERVICES
Creative
Minds
The Team
1
2
3

15. Experience Mapping Conduct Research
UNDERSTAND
Clarify Strategy
POSITION
Create Touchpoints
MANAGE
Phase
ONE
1.

16. Then Planning the
Events
Phase
ONE
1.

17. Then Planning the
Events
365 Days of the Year
Engagement Matrix

18. Your customer
experience is your
brand.
Nothing matters more.
Pro.
Conclusions
.

19. Pro.
Case Study Multi-location resort
club concept for
urban / suburban
locations close to
major cities in China.
Qu Concept
By Pico Group
3rd Party managed by Pico
Owner Representation
Feasibility & Program
Project Management
Construction Management
Branding & Graphics
Experience Mapping
Event Creation
Marketing Support
Sourcing & Fabrication
Logistics & Installation
Event Management
Venue Management

20. Pro.
Innovat
e
To create a compelling business
and creative proposition for Qu
concept
Shanghai, China
January 2016
A social community who come
together to share and celebrate
family, friends and their success.

21. Pro.
Activate

22. Pro.
Case Study Experience-driven
dining event platform
showcasing global
cuisines, cultures and
chefs.
Food Theatre
By Pico Group
3rd Party managed by Pico
Owner Representation
Feasibility & Program
Project Management
Construction Management
Branding & Graphics
Experience Mapping
Event Production
Marketing Support
Sourcing & Fabrication
Logistics & Installation
Event Management
Venue Management

23. Pro.
Innovat
e
Food as Theatre

24. Pro.
Activate

25. Pro.
Case Study Re-launch shuttered
1897 Distillery,
establish whisky
brand, hotel and
school in Scotland.
Distillery Hotel
Owner Representation
Feasibility & Program
Project Management
Construction Management
Branding & Graphics
Experience Mapping
Event Creation
Marketing Support
Sourcing & Fabrication
Logistics & Installation
Event Management
Venue Management
By Pico Group
3rd Party partnered w/ Pico

26. Pro.
Innovat
e
Phase One – Introduce the Whisky Brand
The Distillery

27. Pro.
Engage

28. Pro.
Phase Two – Create the Hospitality Experience
The Hotel & School
Activate

29. Pro.
Participation
drive

30. Sharing
Pro.
inspire

31. Pro.
Engagement
build

32. Pro.
“People will forget what you said, people will forget
what you did, but people will never forget how you
made them feel.”
— Maya
Angelou
Activate and
Engage

33. Pro.
YOUR
TEAM
Michael Linczyc
President and Chief Executive, Pico PRO
Michael is a hospitality industry expert with over 25 years 360-degree global
expertise in real estate development, architecture, design and construction. His
passion is to create unique experiences and environments that are beautiful,
engaging, sustainable and profitable.
Gil is a highly accomplished executive with a proven talent in overseeing the
design and delivery of high profile, award-winning, real estate development
projects in the world’s most dynamic markets.
Gil Oviedo
Executive Director of Development, Pico PRO
Vincent Gillet
Corporate Chief Marketing Officer, Pico PRO
Vincent is a highly experienced C-Suite marketer with global experience across
4 major industries: Luxury Goods, Wine & Spirits, Hospitality and Automotive.
Starwood Hotels Morgans Hotel Group Wilson Associates
Kerzner International TDIC (Abu Dhabi) WATG
W Hotels Six Senses Resorts & Spas Pernod Ricard
LVMH

34. READY TO
LAUNCH ?
GET IN TOUCH
Michael Linczyc
President & CEO
Michael.Linczyc@pico.pro
Mobile +1 646 876 8080
Catherine Black
地区总监 – 亚太地区
Catherine.Black@pico.pro
办公电话： +86 185 2132 0751