Branding Brief
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This document describes a service that sends personalized daily text messages containing condensed information to users. The service aims to provide convenient access to knowledge and advice tailored to each individual user's interests. It emphasizes simple, informative, efficient and adjustable delivery of current information to help build a satisfied community and keep people connected to the world. The target audiences described are a high school student, doctor and dental hygienist.
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Branding Brief
- 4. vision
- 5. vision Human beings thrive on knowledge, information and advice.
- 6. vision Human beings thrive on knowledge, information and advice. As technology takes over the world, these things are progressively becoming more tangible.
- 7. vision Human beings thrive on knowledge, information and advice. As technology takes over the world, these things are progressively becoming more tangible. Our service offers people the convenience of a personalized and cleverly condensed daily text message packed with various intelligence.
- 9. mission
- 10. mission By sending a uniquely customized and bundled message to individuals on a daily basis, we are delivering knowledge with mobile convenience.
- 13. essence
- 14. essence Personalized and packaged daily text message knowledge.
- 17. attributes
- 24. values
- 25. values Consciously providing convenience for free.
- 26. values Consciously providing convenience for free. Offering the most current and factual information possible.
- 27. values Consciously providing convenience for free. Offering the most current and factual information possible. Building a satisfied community of users.
- 28. values Consciously providing convenience for free. Offering the most current and factual information possible. Building a satisfied community of users. Delivering valuable knowledge to those who request it.
- 29. values Consciously providing convenience for free. Offering the most current and factual information possible. Building a satisfied community of users. Delivering valuable knowledge to those who request it. Helping people stay connected to their world.
- 32. audience
- 33. Elizabeth
- 34. Elizabeth,16
- 36. High School Sophomore Very involved with schoo clubs and organizations Elizabeth,16
- 37. High School Sophomore Very involved with schoo clubs and organizations Interested in astrology, celebrities, fashion, etc. Elizabeth,16
- 38. Dr.Hughes
- 39. Dr.Hughes,53
- 41. Dr.Hughes,53 Medical Doctor Happily married with 2 kids
- 42. Dr.Hughes,53 Medical Doctor Happily married with 2 kids Invests in the stock market
- 43. Dr.Hughes,53 Medical Doctor Happily married with 2 kids Invests in the stock market Goes to church every sunday
- 44. Dr.Hughes,53 Medical Doctor Happily married with 2 kids Invests in the stock market Goes to church every sunday Involved in his community
- 45. Vanessa
- 46. Vanessa,30
- 48. Dental Hygienist Recently single and new to the dating scene Vanessa,30
- 49. Dental Hygienist Recently single and new to the dating scene Loves to cook Vanessa,30
- 50. Dental Hygienist Recently single and new to the dating scene Loves to cook Exercises daily Vanessa,30
- 51. Dental Hygienist Recently single and new to the dating scene Loves to cook Exercises daily Interested in traveling Vanessa,30
- 52. key markets
- 53. key markets social networking sites
- 54. key markets social networking sites television commercials
- 55. key markets social networking sites television commercials news and information sites
- 56. key markets social networking sites television commercials news and information sites cellphone service providers
- 59. key competitors
- 72. stakeholders
- 80. key beliefs
- 81. key beliefs Saving our customers time and energy.
- 82. key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint.
- 83. key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint. Anyone anywhere and any age can participate.
- 84. key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint. Anyone anywhere and any age can participate. Spreading intelligence is a privilege, not a job.
- 85. key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint. Anyone anywhere and any age can participate. Spreading intelligence is a privilege, not a job. Personalized daily wisdom embraces vitality.
- 86. key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint. Anyone anywhere and any age can participate. Spreading intelligence is a privilege, not a job. Personalized daily wisdom embraces vitality.
- 87. Personalized daily wisdom embraces vitality.
Editor's Notes
- Human beings thrive on knowledge, information and advice.
- As technology takes over the world, these things are progressively becoming more tangible.
- Our service offers people the convenience of a personalized and cleverly condensed daily text message packed with various intelligence.
- By sending a uniquely customized and bundled message to individuals on a daily basis, we are delivering knowledge with mobile convenience. Our mission is to allow people the ability to choose what information they want and when they want it.
- The essence of our company is “Personalized and packaged daily text message knowledge”
- Our brand attributes include being
- Simple
- Informative
- Efficient
- Adjustable
- Easy to use.
- Our company’s values include
- Consciously providing convenience for free
- Offering the most current and factual information possible
- Building a satisfied community of users
- Delivering valuable knowledge to those who request it
- and Helping people stay connected to their world. In other words, we want to deliver reliable text messages with personalized, educational, interesting and cutting-edge wisdom that will help people enjoy life. In addition to saving valuable time, this daily wisdom will add vitality and consciousness to each person's day.
- This is Elizabeth
- She is 16 years old and absolutely loves her cellphone.
- She is a high school sophomore at Fort Zumwalt West High School in O’Fallon, Missouri
- She is involved with Student Council, Junior Varsity Cheerleading, Positive Peer Influence, and several other clubs.
- She is also interested in astrology, celebrities, fashion and other things that girls her age enjoy. Her personalized daily text message includes an inspirational quote of the day, a funny joke, her horoscope, celebrity gossip and a fashion tip.
- This is Dr. Hughes
- He is 53 years old
- and is a Medical doctor at St.John’s Mercy Medical Hospital in Des Moines, Iowa.
- Dr.Hughes has been happily married to his wife Alice for 30 years and they have a 20 year old son and a 17 year old daughter.
- He invests in the stock market
- and goes to church every sunday.
- He is involved with his community and is very happy with his life. His personalized daily text message includes his stock market updates, a bible scripture, a word of the day, a local news headline, and the local weather.
- Vanessa
- is a healthy 30 year old woman
- who is a dental hygienist
- and is recently single and new to the dating scene.
- She loves cooking
- and spends time exercising every day.
- She is also interested in traveling. Her personalized daily text message offers her dating and relationship advice, a recipe of the day, a weight loss tip, information about vacation deals and an inspirational action-oriented thought.
- The key markets include
- social networking sites such as facebook, myspace, twitter, etc.
- television commercials
- news and information sites
- and cellphone service providers
- The key competitors include websites such as
- mydailyg.com
- inspirequote.com
- txtvox.com
- thedailybibleverse.org
- Our companies competitive advantage is
- customization
- adaptability
- efficiency
- and reliability. In other words, we deliver reliable text messages with personalized, educational, interesting and cutting-edge wisdom that will help people enjoy life. In addition to saving valuable time, this daily wisdom will add vitality and consciousness to each person's day.
- Stakeholders include
- Bing
- Information holders such as Marketwatch.com, Astrology.com, Weather.com, Espn.com, Travel.com, helpfulhealthips.com, etc
- the consumers,
- and cellphone service providers
- Our key beliefs are
- saving our customers time and energy.
- Simplicity is crucial for an easy to navigate touchpoint,
- anyone, anywhere and any age can participate
- spreading intelligence is a privilege, not a job.
- and most importantly, personalized daily wisdom embraces vitality.