An ad campaign? A signature event? Distinctive packaging? Now that you’ve determined your brand, let’s discover the best way to bring your brand to life for consumers. Learn how to take your brand from promise to practice in this interactive session. This session is an advanced branding session and builds upon the basics of branding covered in Branding 101 during Breakout Session #1

2. BEYOND
THE
BRAND
From
promise
to
practice

3. What ways have
you seen companies
execute brands?

10. How you answer
the phone.
Everything
is branding.
What you wear.
How you package
your product.

11. Why is branding
important?
75%of buying
decisions
are based
on emotion.
— Brandingonthenet.com

12. 20% of your
customers
will deliver
80% of your
revenues.
Why it’s
important
to define
your niche.
-Brandingonthenet.com

13. AT THE RIGHT TIME
Smart execution is important
because it helps you:
SPEND WISELY
TELL YOUR STORY
CREATE CONTINUITY,
MEMORABILITY
ENGAGE THE RIGHT PEOPLE

14. • A mother and son business
• Handmade ice cream sandwiches
• Delivering warm cookies by the dozen
• Based on 108-year-old Great-Grandma
Thelma's recipe

19. “A strong brand is like a a selling
machine that is always working. It
makes operating the rest of the
business easier because I don't
have to keep reselling to the same
people. They remember us and
purchase again on their own”
Dereck Lewis
Owner - Thelma’s

20. • Craft beer made in a college town restaurant
• Entering new markets in Iowa
• Now selling in bottles/tap handles in bars

24. boxes

26. • Annual, grassroots alternative music festival
• National, regional and local acts
• 4th of July weekend in downtown Des Moines

28. Love Songs for Lonely Monsters Jesse Jamz Jade Reed Brad Goldman Alex Brown John Solarz DJ Eight Ten
Mantis Pincers Dustin Smith & the Sunday Silos Little Ruckus Derek Lambert and the Prairie Fires The Sun Company Holy White HoundsNow, Now Jaill K-Holes Delta Rae Night Moves Mark Mallman Christopher the Conquered & His Black Gold Brass Band Tajh
Pieta Brown Leslie & The LY's Maxilla Blue The Sundogs Dead Larry Bright Giant Mumford's Dumptruck Butterlips SeedlingsFreddie Gibbs Greensky Bluegrass Jason Isbell and The 400 Unit Useful JenkinsDinosaur Jr. Atmosphere Leftover Salmon F****d Up Dan DeaconDeath Cab For Cutie The Avett Brothers
Love Songs for Lonely Monsters Jesse Jamz Jade Reed Brad Goldman Alex Brown John Solarz DJ Eight Ten
ThreeStages Meet‘n’Greets Street Art Kid’s Fun Zone “Do More” Village DIY Crafts Food, Drinks, Sweet Treats Start-Up Central Visit 80-35.com for moredetails
ThreeStages Meet‘n’Greets Street Art Kid’s Fun Zone “Do More” Village DIY Crafts Food, Drinks, Sweet Treats Start-Up Central Visit 80-35.com for moredetails
Mantis Pincers Dustin Smith & the Sunday Silos Little Ruckus Derek Lambert and the Prairie Fires The Sun Company Holy White HoundsNow, Now Jaill K-Holes Delta Rae Night Moves Mark Mallman Christopher the Conquered & His Black Gold Brass Band Tajh
Pieta Brown Leslie & The LY's Maxilla Blue The Sundogs Dead Larry Bright Giant Mumford's Dumptruck Butterlips SeedlingsFreddie Gibbs Greensky Bluegrass Jason Isbell and The 400 Unit Useful JenkinsDinosaur Jr. Atmosphere Leftover Salmon F****d Up Dan DeaconDeath Cab For Cutie The Avett Brothers

32. How will you put your
brand into practice?
Products/Services
Internally
Social media
Mass Media
Non-traditional

33. ANYTHING ELSE?