The company is called 30 Entertainment. The name represents "live life" and was chosen because it is marketable, unique, and user-friendly. The logo uses bold black and white colors to look professional and reflect the brand. The mission is to produce innovative and inspiring work through a passion for creating. The tagline is short, unique, easy to say, and positive.

1. Brand Name
The company name is 30 Entertainment. I will convey
my brand through the name by being unique,
dedicated, and being up on the newest trends.

2. Backstory
The name came from past experiences I’ve had with
certain individuals. The number 30 represents “live life”. I
selected this name due to I felt overall it was marketable,
unique, and user-friendly. 30 Entertainment does have
availability on USPTO.

3. Brand Information
Strengths
Easy To Remember
Understood Internationally
Mysterious
Meaning
Unique Name
Arbitrary
Brand Category

4. Logo
The laws of color and shape is a bold look
with strong luxury colors involving black and
white. I feel this will be effective and reflect
our brand due to it’s professional slick look.
The category best suited for my company is
a wordmark logo, it reflects us as a strong,
bold, professional company.

5. Company Examples
My main competitors logo is a
combination mark. The design is a
great logo with it’s shapes and
colors. The circle representing the
world is a great addition as well.
I strongly like this logo from Nike.
The 30 logo is influenced by these
types of strong designs.

6. Company Examples
The vision is to be an entertainment powerhouse involving
several types of services and products. Such as
photography, videography, merchandise, events, and a
record label.
Our main values are the industries were involved with and
how they can work together in several different ways.
Beliefs are to produce the best work possible in a efficient
time and to be innovative in everything that we do.

7. Corporate Culture
We’ll carry out our objectives by building our way up and
networking with others resulting in building a dream.
Using our merchandise is an example on how we’re going
to build a strong culture based on our values and beliefs.

8. Mission Statement
To produce innovative and
inspiring work through our
passion for creating.
This statement will be communicated through our website
for our clients and customers. It shows incorporate
direction, passion, focus and meaning. I do feel this
statement is concise and memorable but could consist of
more originality using such words as innovate or inspiring.
It does tell what were about in an efficient time. It also
reveals we’re not some big corporation and that we truly
care about our art and craft.

9. Tagline
I feel this imperative tagline is effective because it’s so
relatable to everyone. It work’s as a reminder and shows
what we’re about not only as a company but personally to
our clients and customers. It does reinforce our brand
message and is so creative that it distinguishes us from all
competitors. Not only does it command an action but it’s
short, unique, easy to say, and positive.