A KZero presentation showing branded virtual goods and branded virtual experiences.

1. Virtual Experiences and
Branded Virtual Goods
The (Virtually) Definitive List

2. About KZero
Consulting, Analytics, Insight

3. KZero services
Sectors: Virtual worlds, virtual goods, social gaming, MMOs, augmented reality
Start-ups / Pre-launch: Business planning, market sizing, financial
modelling, strategic guidance, launch planning
Operational companies: Marketing strategy, product development, user
analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy
For VC’s/Investors: Deal-flow, investment analysis, market sizing

4. Clients

5. Media References

6. A

7. ABN Amro in Second Life

8. Accenture in Second Life

9. Acura in Second Life

10. Adidas in Second Life

11. Ajax FC in Second Life

12. AMD in Second Life

13. American Idol in Habbo

14. AOL in Second Life

15. American Apparel in Second Life

16. Armani in Second Life

17. Audi in Playstation Home

18. Autodesk in Second Life

19. Avril Lavigne in WeeWorld

20. B

21. Ben and Jerry’s in Second Life

22. Bankinter in Whyville

23. BMW in Second Life

24. BNP Paribas in Second Life

25. Bershka in Second Life

26. C

27. Calippo in Habbo

28. Calvin Klein in Second Life

29. Campion Platt in Digital Dollhouse

30. Canada Post in Second Life

31. Cascadian Farm in Farmville

32. Cisco in Second Life

33. Citroen in Second Life

34. Coke in There

35. Colgate in Second Life

36. CNet in Second Life

37. CNet
Coldwell Banker in Second Life

38. Comcast in Second Life

39. COSMOgirl in There

40. Crown Plaza in Second Life

41. Crush in Habbo

42. CSI: NY in Second Life

43. D

44. Dell in Second Life

45. Dell
DKNY in Stardoll

46. Dell
Dunkin Donuts in The Sims

47. E

48. Electrolux in Second Life

49. Elle in
Stardoll

50. EnBW in Second Life

51. Europ Assistance in Second Life

52. F

53. Fiat in Second Life

54. 1-800 Flowers in Second Life

55. Fox Atomic in Second Life

56. Ford in Second Life

57. Fujitsu in Second Life

58. G

59. Google in Second Life

60. Garnier in Habbo

61. Gucci in Ameba Pigg

62. Galveston Tourist Board in Second Life

63. H

64. Harajuku Lovers in Habbo

65. H&M in The Sims

66. H&R Block in Second Life

67. Hublot in Second Life

68. HSUS in There

69. Hush Puppies
in There

70. I

71. I am Legend in Second Life

72. IBM in Second Life

73. Ice T in
IMVU

74. IndyCar in Car Town

75. J

76. Jason Derulo in WeeWorld

77. Jonas Bros in WeeWorld

78. Justin Bieber in WeeWorld

79. Justin Timberlake in WeeWorld

80. K

81. Kelly Services in Second Life

82. Kohls in Stardoll

83. L

84. Level 3 in Second Life

85. Libragirl in Habbo

86. L’Oreal Paris in Second Life

87. M

88. Malaco in Habbo

89. Mazda in Second Life

90. Mercedes Benz in Second Life

91. Metropark in IMVU

92. Microsoft in Second Life

93. Missy Sixty in Stardoll

94. MLB in Action Allstars

95. MLB in Second Life

96. Movietickets.com in Second Life

97. MTV: Laguna Beach in Second Life

98. MTV: Laguna Beach in vMTV

99. MTV EMA: Habbo

100. MTV: Virtual Hills in vMTV

101. MTV: VMAs in vMTV

102. N

103. Nascar in Car Town

104. NBA in Action Allstars

105. NBA in Second Life

106. NBA in WeeWorld

107. Nesquik in Second Life

108. Netherlands Tourist Board in Second Life

109. Nissan in Second Life

110. No.7 in Second Life

111. O

112. Orange Island in Second Life
Orange in Second Life

113. P

114. PA Consulting in Second Life

115. Pepsi in There
Paris Hilton in WeeWorld

116. Pepsi in There

117. Peugeot in Second Life

118. Phil’s Supermarket in Second Life

119. Playboy in Second Life

120. Pontiac in Second Life

121. PSOE in Second Life

122. Puma in Football Superstars

123. R

124. Randstad in Second Life

125. Red Bull in Playstation Home

126. Red Cross
in Car
Town

127. Reebok in Second Life

128. Reebok in Habbo

129. Reebok in Football Superstars

130. Renault F1 in Second Life

131. Reuters in Second Life

132. Rixos in Second Life

133. Rocawear in WeeWorld

134. S

135. Sapphire Technologies

136. Saxo Bank in Second Life

137. Sephora in Stardoll

138. Sketchers in WeeWorld

139. Skittles in Gaia

140. Skittles in
WeeWorld

141. Sky News in Second Life

142. Snoop Dogg in WeeWorld

143. Sony in Gaia

144. Sony BMG in Second Life

145. Solidworks in Second Life

146. Starfruit in Second Life

147. Starwood Hotels in Second Life

148. STA Travel in Second Life

149. Sunbelt Software in Second Life

150. Sun Microsystems in Second Life

151. Suruga Bank in Second Life

152. T

153. Taio Cruz in WeeWorld

154. Taylor Swift in WeeWorld

155. Telstra in Second Life

156. Telus in Second Life

157. Telecom Italia in Second Life

158. Text 100 in Second Life

159. Thomson netG in Second Life

160. Toyota Scion in Second Life

161. Toyota Scion in There

162. Toyota in Whyville

163. TMP in Second Life

164. Travis McCoy in WeeWorld

165. TUI in Second Life

166. U

167. Unitrin Direct in Second Life

168. V

169. Vedior in Second Life

170. Vampire Diaries in WeeWorld

171. Vestel in Second Life

172. Visa in Second Life

173. Visit Mexico in Second Life

174. Vodafone in Second Life

175. W

176. Weather Channel in Second Life

177. Wella Shockwaves in Second Life

178. Wirecard in Second Life

179. Wired in Second Life

180. kzero.co.uk