today softwares enable anybody to
become an author, journalist or film maker self representation through avatars ( virtual community & online gaming) voice (podcasts) actor (video) author (weblogs)
the digital numbers 2.7B google
there are over searches performed on last month the number of text messages sent each day exceeds the total population of earth your my space 11st largest country in the world is the avatar gamer is 32yrs old the average 38% of online gamers are women 400 million there are active gamers worldwide
IN THE FUTURE from a
2d environment, the internet will rapidly transform into a 3d environment from then, everyone needs an avatar in the 3D world!
virtual worlds as distinct from
MMORPGs MMORPGs (Massively multiplayer online role- playing games e.g. neverwinter nights, everquest. world of warcraft, ultima online, runescape virtual world massively multiplayer (but NOT role- playing games) e.g. there.com, second life, big world... the users generate the content NOT A GAME : a 3d social community terminology: virtual world or virtual social environment MUVE (multi user virtual environment synthetic world....)
second life a 3D virtual
world all content created by residents run by linden lab populated by avatars, aka residents state 8.6m user accounts and growing fast 1.6m logged on in the past 60days 30-40K concurrently online not a game a place for meeting, building, selling, collaborating and exploring active economy millions of US change hands every month media coverage BBC, Wired, economist, business week, observer, sunday times, guardian, channel 4, cbs, usa today, the register, frobes.................................... everyone
why is sl so successful?
user generated sl is a completely personalized environment. residents can view and modify the world, create, buy and sell property, houses, services and other virtual items (from clothing to technology) own currency sl has its own economy and a currency referred to as linden dollars (L$). though the exchange rate fluctuates, as of feb 2007 it is reasonably stable at around USD 1 to L$ 270. residents trade real currency via credit card or paypal into L$. the SL currency exchange acts as a real financial market explorative interaction & communication users are called residents and appear as avatars. SL provides an advanced level of social networking service combined with general aspects of a metaverse (3d virtual world)
second life identity every avatar
has a name you can finely adjust your body figure & feature by numbers on the net NO ONE knows you are a dog or cat even you are a guy, you can be a female avatar appearance can change instantly this second you are human, next second can be a fox or bear!!
second life building & scripting
basic SL unit is called prim adjust prim parameters to make different objects in world insert different textures to make objects in different formats use scripting to animate objects
second life transportation “TELEPORT” =
“TAXI” “landmark” = “sURL” just one click, then you can go to monaco from paris!! from one sim to another!! from one island to another!! flying high in the sky or diving deep in the sea!! there is NO BOUNDARY in SL!!
second life’s first real life
possibilities - immersion millionaire into virtual world at the end of november marketing 2006, second life spat brand promotion out its first millionaire. design the millionaire is anshe media & entertainment chung, whose fortune in education (e-learning, blended learning) second life includes training (rehearsal) virtual real estate, cash conferences holdings in linden community events dollars, and several networking and collaborations brands in second life. modeling (visualization, simulation...) she also has significant research, including monitoring (data mining) virtual stock market investments in second life. born in china, she is currently a citizen of germany
brands in second life several
real world brands are starting to set up a presence in sl and translate real life products and services into the virtual domain of sl 20th century fox, adidas, apple, reebok, american cancer society, axel springer ag-bild, t-online, bbc radio, centric, creative commons, dell, disney, endemol - big brother, eudoxa, ibm, leo burnett, lichtenstein creative media, max march industries, mazda, mlb.com, mtv, intel, the new media consortium, pa consulting group, reuters, sun microsystems, telus mobility, text 100, toyota, universal motown records group, mercedes benz, bmw, deutsche post, pontiac, wired magazine, sony bmg, sony ericsson, calvin klein, loreal, abn amro, bcv, bnp paribas, ing bank, saxo bank, wells fargo
isis shek senior regional account
director Viacom brand solutions apac born to be in media industry she started her media advertising career with her first job in a fashion publication house (marie claire & b international) since 1994 to regional broadcasters (star, phoenix satellite ) since 1999 she is currently the senior regional account director VBS asia, mtv networks asia
isis bade second life resident,
born in 01/02/07 member of iGroup, business starters, bussiness woman of sl, code red lounge, cube - gallery & lounge, marquez tone, dogglounge, flicks glamour girls, give us more, hed kandi official group, land selling, macintosh users, sands exclusive members, tfinder texture, oracles of sl land owned : 10,000 sq meters, sands island prim owned: 7,800 prim