How to differentiate a brand from the universe of the brands today? Within the pharmaceutical healthcare industry, the role of a product manager and a brand manager are blurred, hence it is the responsibility of both the create a MEGA - Brand! This presentation looks into how a brand can be differentiated to create a megabrand!

1. Brand
Differentiation
Presented by: Ayushi Agarwal
Roll no: QA02

2. Branding
Brand Differentiation
Differentiation: A Game Changer
Strategies & Means for Brand Differentiation
10 HD
P resentation Outline
Topics of Discussion
Home Sustained Release 40 minutes Search Topics

4. 3x
Resume Measures
+
A Continuous Process
Your Competitive Advantage Definition Opinions
https://hingemarketing.com/blog/story/brand-differentiation-essential-for-professional-services-firms-to-succeed

5. Brand Relevance
Brand Authenticity
Proof
10 HD
The Differentiation Test
Measures of differentiation
Home Differentiation Test Your Thoughts Feedback
“Best/ Top Hospital in India”
“We strive for Quality”
“Your health is our priority”
Worn – Out Differentiation
The same & tried
https://www.forbes.com/sites/forbesagencycouncil/2018/11/16/brand-authenticity-why-differentiation-is-a-game-changer/?sh=2a4da4dd560b
https://hingemarketing.com/blog/story/brand-differentiation-essential-for-professional-services-firms-to-succeed

6. Resume Strategies
+
Your Competitive Advantage Statistic Opinions
https://www.forbes.com/sites/forbesagencycouncil/2018/11/16/brand-authenticity-why-differentiation-is-a-game-changer/?sh=2a4da4dd560b
%

7. Qualities
To shine through your marketplace
That must be embibed in the process of Brand
Differentiation.
Resume Means
+
Create an Experience
Stay Fresh
Offer a solution
Qualities of Differentiating Strategy Search Opinions
Show your Status
Be a Know-it-all

8. Branding Differentiation Means Search Examples
Price Product Service Channel
Relationship Imagery Experiental

9. Value Based Pricing – Patented Products
Differential Pricing – International Trade
Competition Based Pricing – A common trend of
the Indian Pharmaceutical Industry
10 HD
Home Differentiation means Strategy Feedback
Product Offerings - Biopharmaceutical Company
Differentiation between products from competitor
Brands – PFS in Oncology
Augmented Products – Vertical & Horizontal
Differentiation

10. Hospital Services
Online Pharmacies – Ease of Ordering
Equipment Manufacturers – Installation Services
10 HD
Home Differentiation means Strategy Feedback
Digital – Omnichannel Strategy

11. Medical Representative 2.0
Communication & Credibility
Responsiveness
10 HD
Home Differentiation means Strategy Feedback
Color, Symbol, Logo, CSR, Board of Directors
Competitors
Medical Representative 2.0

12. Selling the Science
Engaging Activities for the HCP
10 HD
Home Differentiation means Strategy Feedback

13. https://www.ibef.org/download/1659942652_Pharmaceuticals-June_2022.pdf
Dr. Reddy’s acquired OctoPlus N.V, a
Netherlands – based company, to get access to
the Poly Lactic Co-Glycolic Acid technology for
the formulation of complex injectables.

14. SIGNING OUT
See you in the
next presentation.
Thank you for your time and attention.
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