Brand Chek has reinvented on-line learning. By leveraging the latest web 2.0 technologies, it significantly improves the experience for respondents and clients, while also reducing costs and turnaround time.
This document provides guidance for planning a live online learning session. It discusses defining the purpose and learning outcomes, which may include organizational aims, changes in performance, and knowledge, skills or attitudes to be developed. The type of learning, such as procedural tasks, principle-based tasks, processes, facts or concepts, should inform the teaching strategies used. Different types of learning require different strategies, such as demonstrations and practice for tasks, examples for concepts, and repetition for facts. The document stresses the importance of clarity on the purpose and learning type to select appropriate methods and media for the session.
Part 1 of digital media branding published in November on the journal of Kenya Institute of Management. Follow up article on the power point deck presented in Atlanta.
The Art of Socializing, Mobilizing, Localizing, & Monetizing: An Outlook on L...Sohag Sarkar
The paper analyzes the immense popularity of social media over mobile devices and prospects the new theme of location based mobile - social networking.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Workshop to help brand leaders write brand plans that everyone in the organization can follow. Case Study, using fictional “Gray’s Cookies” brand to complete a Brand Plan, which is the final stage of our overall Beloved Brands planning process.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
This document provides guidance for planning a live online learning session. It discusses defining the purpose and learning outcomes, which may include organizational aims, changes in performance, and knowledge, skills or attitudes to be developed. The type of learning, such as procedural tasks, principle-based tasks, processes, facts or concepts, should inform the teaching strategies used. Different types of learning require different strategies, such as demonstrations and practice for tasks, examples for concepts, and repetition for facts. The document stresses the importance of clarity on the purpose and learning type to select appropriate methods and media for the session.
Part 1 of digital media branding published in November on the journal of Kenya Institute of Management. Follow up article on the power point deck presented in Atlanta.
The Art of Socializing, Mobilizing, Localizing, & Monetizing: An Outlook on L...Sohag Sarkar
The paper analyzes the immense popularity of social media over mobile devices and prospects the new theme of location based mobile - social networking.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Workshop to help brand leaders write brand plans that everyone in the organization can follow. Case Study, using fictional “Gray’s Cookies” brand to complete a Brand Plan, which is the final stage of our overall Beloved Brands planning process.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
A 3-Step Strategy to Leverage the Mobile Weburmobile
A 3-step strategy is proposed to leverage the mobile web for a company's marketing efforts:
1. Build brand relevance by optimizing the mobile website for usability on phones.
2. Provide a rich user experience through features like video, photos, forms and location-based services.
3. Extend business processes by integrating enterprise systems with a mobile framework, allowing field staff to access systems remotely.
Socialibrium is a mobile solution that automatically consolidates daily used communication channels giving a clear picture of relationships demanding more attention.
This document discusses how Genesys SIP can enable Flash contact centers through SIP interoperability with third-party Flash solutions. Flash technology allows for real-time communications like voice and video calls over the web. It has become a powerful tool for dynamic customer engagement as Flash is supported on over 98% of computers without additional software. Genesys SIP allows contact centers to take advantage of full-fledged Flash communications via seamless integration with Flash servers.
Video conferencing allows people at different locations to communicate simultaneously through two-way video and audio. It has several typical features including full duplex voice communication, text chat, streaming video exchange, whiteboard sharing, file transfer, and application sharing. The main advantages of video conferencing are significant travel savings, improved communication through visual cues, increased productivity through shorter more effective meetings and collaborative tools, and conferencing quality is improving with advances in technology. While not a replacement for all teaching, video conferencing can supplement asynchronous distance education when used appropriately.
Before implementing any of these distance learning technologies it’s important to consider what they can do for your organization and what content can realistically be taught and how with each technology. Successful implementation of these distance learning technologies requires careful planning and design.
we explore that what exactly is Video conferencing and what are the top features that make it an indispensable tool in various spheres.
https://www.bluechipgulf.ae/video-conferencing-and-top-features-of-it/
Instantly Connecting Developers Across The MilesCitrix Online
This new white paper examines the key challenges remote developers and teams face while exploring the advantages of leveraging an online collaboration solution to instantly connect, eliminate travel and expedite projects.
This document discusses various distance learning technologies that can be implemented including web/video conferencing, e-learning, live interactive broadcasting, and podcasting. It provides details on the components and tools needed for each technology. The document emphasizes that successful implementation requires careful planning, identifying appropriate technologies for different content, and designing training that facilitates feedback and collaboration.
This document discusses a web development project focused on video conferencing. It proposes evaluating bandwidth and navigation requirements to better serve users of video chat applications. The document outlines existing video chat methods like Zoom, Skype, and Google Duo, and proposes an architecture using web-based video calling and APIs to integrate features like screen sharing and group calling into websites. The conclusion states that video conferencing allows geographically dispersed users and organizations to efficiently communicate and collaborate in real-time.
Avaya One Touch Video enables voice & video collaboration between agents, experts or other enterprise employees & end users outside of the enterprise who have access to any Internet-connected device with a browser such as a PC, a tablet, or smartphone.
Cisco WebEx Connect integrates collaboration capabilities like presence, instant messaging, audio/video conferencing, and VoIP on a single secure platform. It allows users to instantly connect and collaborate with colleagues inside or outside their organization. Users can see who is online, choose communication channels, and escalate conversations to audio/video conferences or WebEx meetings. The solution provides secure collaboration without requiring additional infrastructure.
White Paper Part 2 Interactive Dooh ExperienceStephen Randall
The document discusses building an interactive digital out of home experience using mobile and social media. It outlines three key considerations:
1) Interactivity needs to be in real-time to engage users, with responses within 5-10 seconds for a good user experience.
2) Systems need to support "fly-by texters" who can interact without signing up, while also allowing richer engagement over time.
3) The call to action prompting interaction is important and needs to be clear, compelling, and framed around an enticing topic or question to encourage responses.
This executive summary discusses a proposed solution to make VoIP communication more relevant given emerging trends. It notes that VoIP is currently seen as competing with telcos, communication delivery costs are decreasing, and social networks are changing communication. The solution aims to make VoIP "sexy" by taking advantage of social networks, personalization and cloud computing. It would provide functions like integrating contacts, customizing call displays, aggregating IM accounts, accessing social networks for communication, and sharing a short URL. The proposal discusses business models for monetization and provides examples of how enterprises and individuals could use the solution.
ITF 11103-INFORMATION TECHNOLOGY AND Its APPLICATION
COMMUNICATION (Group 1)
NAME OF MEMBERS :
NUR ATIRAH BT AGU SALIM 043109
PUTERI NAIEMAH BT MEGAT ABU SAMAH 044352
NOR AFIQAH BT ISMAIL 044057
SITI NUR SUHAILAH NASUHA BT KHAIRUL PATAH 044627
SITI NURHAZATULAZREEN BT HAMDAN 044128
Video conferencing allows people in different locations to communicate face-to-face in real-time. It works by using microphones, webcams, displays, and software to capture and transmit video and audio streams between participants. There are two types: point-to-point calls between two locations, and multi-point calls between three or more locations. As demand for video conferencing grows, solutions need robust, scalable infrastructure to deliver high quality experiences across networks using standards like H.264 and SIP.
Movi is videoconferencing software that allows for distance learning by enabling students and teachers to communicate and collaborate from anywhere using a PC or laptop. It provides high-quality video and audio calling as well as screen sharing capabilities. Movi has been used successfully in educational institutions to increase interaction between students located in different areas and allow collaboration on projects remotely. Some of its key benefits include easy installation, intuitive interface, and support for sharing presentations to enhance distance learning experiences.
Movi is videoconferencing software that allows for distance learning by enabling students and teachers to communicate and collaborate from anywhere using a PC or laptop. It provides high-quality video and audio calling as well as screen sharing capabilities. Movi has been used successfully in educational institutions to increase interaction between students located in different areas and allow collaboration on projects remotely. Some benefits highlighted include its ease of use and ability to improve communication and decision making during distance meetings.
Teleconferencing allows participants in different locations to communicate and collaborate remotely through audio, video, and screen sharing. There are several types of teleconferencing including audio conferencing using phones, video conferencing with video capability, web conferencing combining video and screen sharing, huddle rooms for small group meetings, and virtual reality conferencing creating immersive virtual environments. Teleconferencing provides benefits like cost savings, increased productivity, and access to global talent, but also disadvantages such as technical issues, lack of non-verbal cues, and security concerns.
This document summarizes perspectives from six colleagues at DMI on creating holistic customer experiences. It discusses Apple's success with minimizing risks in the iPhone experience. It also describes Motorola's efforts to create a unified contact experience on Android devices and the challenges of designing for open platforms where many factors can affect the user experience. Finally, it discusses Audiobrain's work designing the sonic branding for Microsoft's Xbox 360 video game system through collaborative research and guidelines to create a coherent audio identity.
Application Delivery Networks - Enabling Video Ready Networks Videoguy
Application delivery networks can enable video-ready networks by controlling bandwidth usage. They provide visibility into all application traffic and prioritize real-time video and voice traffic. This ensures high-quality video conferencing by preventing bandwidth congestion from competing traffic like web browsing or file transfers. The networks measure video quality, accelerate applications to reduce WAN usage, and isolate problems to maintain reliable video conferencing across distributed offices.
A 3-Step Strategy to Leverage the Mobile Weburmobile
A 3-step strategy is proposed to leverage the mobile web for a company's marketing efforts:
1. Build brand relevance by optimizing the mobile website for usability on phones.
2. Provide a rich user experience through features like video, photos, forms and location-based services.
3. Extend business processes by integrating enterprise systems with a mobile framework, allowing field staff to access systems remotely.
Socialibrium is a mobile solution that automatically consolidates daily used communication channels giving a clear picture of relationships demanding more attention.
This document discusses how Genesys SIP can enable Flash contact centers through SIP interoperability with third-party Flash solutions. Flash technology allows for real-time communications like voice and video calls over the web. It has become a powerful tool for dynamic customer engagement as Flash is supported on over 98% of computers without additional software. Genesys SIP allows contact centers to take advantage of full-fledged Flash communications via seamless integration with Flash servers.
Video conferencing allows people at different locations to communicate simultaneously through two-way video and audio. It has several typical features including full duplex voice communication, text chat, streaming video exchange, whiteboard sharing, file transfer, and application sharing. The main advantages of video conferencing are significant travel savings, improved communication through visual cues, increased productivity through shorter more effective meetings and collaborative tools, and conferencing quality is improving with advances in technology. While not a replacement for all teaching, video conferencing can supplement asynchronous distance education when used appropriately.
Before implementing any of these distance learning technologies it’s important to consider what they can do for your organization and what content can realistically be taught and how with each technology. Successful implementation of these distance learning technologies requires careful planning and design.
we explore that what exactly is Video conferencing and what are the top features that make it an indispensable tool in various spheres.
https://www.bluechipgulf.ae/video-conferencing-and-top-features-of-it/
Instantly Connecting Developers Across The MilesCitrix Online
This new white paper examines the key challenges remote developers and teams face while exploring the advantages of leveraging an online collaboration solution to instantly connect, eliminate travel and expedite projects.
This document discusses various distance learning technologies that can be implemented including web/video conferencing, e-learning, live interactive broadcasting, and podcasting. It provides details on the components and tools needed for each technology. The document emphasizes that successful implementation requires careful planning, identifying appropriate technologies for different content, and designing training that facilitates feedback and collaboration.
This document discusses a web development project focused on video conferencing. It proposes evaluating bandwidth and navigation requirements to better serve users of video chat applications. The document outlines existing video chat methods like Zoom, Skype, and Google Duo, and proposes an architecture using web-based video calling and APIs to integrate features like screen sharing and group calling into websites. The conclusion states that video conferencing allows geographically dispersed users and organizations to efficiently communicate and collaborate in real-time.
Avaya One Touch Video enables voice & video collaboration between agents, experts or other enterprise employees & end users outside of the enterprise who have access to any Internet-connected device with a browser such as a PC, a tablet, or smartphone.
Cisco WebEx Connect integrates collaboration capabilities like presence, instant messaging, audio/video conferencing, and VoIP on a single secure platform. It allows users to instantly connect and collaborate with colleagues inside or outside their organization. Users can see who is online, choose communication channels, and escalate conversations to audio/video conferences or WebEx meetings. The solution provides secure collaboration without requiring additional infrastructure.
White Paper Part 2 Interactive Dooh ExperienceStephen Randall
The document discusses building an interactive digital out of home experience using mobile and social media. It outlines three key considerations:
1) Interactivity needs to be in real-time to engage users, with responses within 5-10 seconds for a good user experience.
2) Systems need to support "fly-by texters" who can interact without signing up, while also allowing richer engagement over time.
3) The call to action prompting interaction is important and needs to be clear, compelling, and framed around an enticing topic or question to encourage responses.
This executive summary discusses a proposed solution to make VoIP communication more relevant given emerging trends. It notes that VoIP is currently seen as competing with telcos, communication delivery costs are decreasing, and social networks are changing communication. The solution aims to make VoIP "sexy" by taking advantage of social networks, personalization and cloud computing. It would provide functions like integrating contacts, customizing call displays, aggregating IM accounts, accessing social networks for communication, and sharing a short URL. The proposal discusses business models for monetization and provides examples of how enterprises and individuals could use the solution.
ITF 11103-INFORMATION TECHNOLOGY AND Its APPLICATION
COMMUNICATION (Group 1)
NAME OF MEMBERS :
NUR ATIRAH BT AGU SALIM 043109
PUTERI NAIEMAH BT MEGAT ABU SAMAH 044352
NOR AFIQAH BT ISMAIL 044057
SITI NUR SUHAILAH NASUHA BT KHAIRUL PATAH 044627
SITI NURHAZATULAZREEN BT HAMDAN 044128
Video conferencing allows people in different locations to communicate face-to-face in real-time. It works by using microphones, webcams, displays, and software to capture and transmit video and audio streams between participants. There are two types: point-to-point calls between two locations, and multi-point calls between three or more locations. As demand for video conferencing grows, solutions need robust, scalable infrastructure to deliver high quality experiences across networks using standards like H.264 and SIP.
Movi is videoconferencing software that allows for distance learning by enabling students and teachers to communicate and collaborate from anywhere using a PC or laptop. It provides high-quality video and audio calling as well as screen sharing capabilities. Movi has been used successfully in educational institutions to increase interaction between students located in different areas and allow collaboration on projects remotely. Some of its key benefits include easy installation, intuitive interface, and support for sharing presentations to enhance distance learning experiences.
Movi is videoconferencing software that allows for distance learning by enabling students and teachers to communicate and collaborate from anywhere using a PC or laptop. It provides high-quality video and audio calling as well as screen sharing capabilities. Movi has been used successfully in educational institutions to increase interaction between students located in different areas and allow collaboration on projects remotely. Some benefits highlighted include its ease of use and ability to improve communication and decision making during distance meetings.
Teleconferencing allows participants in different locations to communicate and collaborate remotely through audio, video, and screen sharing. There are several types of teleconferencing including audio conferencing using phones, video conferencing with video capability, web conferencing combining video and screen sharing, huddle rooms for small group meetings, and virtual reality conferencing creating immersive virtual environments. Teleconferencing provides benefits like cost savings, increased productivity, and access to global talent, but also disadvantages such as technical issues, lack of non-verbal cues, and security concerns.
This document summarizes perspectives from six colleagues at DMI on creating holistic customer experiences. It discusses Apple's success with minimizing risks in the iPhone experience. It also describes Motorola's efforts to create a unified contact experience on Android devices and the challenges of designing for open platforms where many factors can affect the user experience. Finally, it discusses Audiobrain's work designing the sonic branding for Microsoft's Xbox 360 video game system through collaborative research and guidelines to create a coherent audio identity.
Application Delivery Networks - Enabling Video Ready Networks Videoguy
Application delivery networks can enable video-ready networks by controlling bandwidth usage. They provide visibility into all application traffic and prioritize real-time video and voice traffic. This ensures high-quality video conferencing by preventing bandwidth congestion from competing traffic like web browsing or file transfers. The networks measure video quality, accelerate applications to reduce WAN usage, and isolate problems to maintain reliable video conferencing across distributed offices.
Application Delivery Networks - Enabling Video Ready Networks
brandcheckbrochure
1. brand chek
What if you could connect with consumers
better, faster, and for less?
With brand chek, you can.
At Brand Chek, we’re improving on-line learning.
Making it better, faster, and less costly.
We’re leveraging web 2.0 technology to improve the
entire process. More efficient recruiting and sched-
uling. More realistic stimulus. Easier-to-manage
interview flows. And innovative tools to capture and
analyze data.
We’re also making it easier for team members to
conduct interviews themselves. This not only
reduces costs, it also provides a more personal,
relevant learning experience.
http://brandchek.com bobavena@brandchek.com
2. brand chek
web + phone, shared screen interviews
Shared screen
Web + Phone connection
programmed captured data
stimulus to database
The vision is simple. Qualitative interviews that leverage the full power of web 2.0 technology
to deliver a much more engaging and interactive learning venue. Brand Chek leverages a shared-screen,
web + phone connection that combines the interactivity of the web with the intimacy of a live phone discussion.
moderator respondent
Moderators connect with
consumers via web + phone
technology built on the
GoToMeeting platform. They are
able to share their screen while
also speaking live with the re-
spondent over the phone.
Team members may also
connect to the interview, watch-
ing the shared screen portion and
observers observers listening to the conference call
between the moderator and re-
spondent. Private messages may
be sent between the moderator
and the observers, without the
respondents’ knowledge.
http://brandchek.com bobavena@brandchek.com
3. brand chek
web + phone, shared screen interviews
Shared screen
Web + Phone connection
programmed captured data
stimulus to database
The shared screen delivers a
pre-programmed stimulus that is
moderator respondent accessed by the moderator at the
beginning of the interview.
The stimulus has a sequence of
screens which are programmed
to handle interview flow, con-
tent, and questions. Typically the
first series of screens provide an
overview of the interview, secure
agreement to an NDA, and collect
pertinent category information.
The next series of screens deliver
observers observers the core stimuli, such as an inter-
active concept, shelf simulation,
or advertising test. The last series
of screens ask any final questions
and thank the respondents for
their time. Consumer responses
are captured as the interview pro-
gresses, and sent to a database for
storage and analysis.
http://brandchek.com bobavena@brandchek.com
4. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
improving the total process
Conducting qualitative involves Brand Chek improves respondent
three core activities. First of all, management by automating the
respondents must be screened recruiting and scheduling process.
and scheduled. Secondly, This enables clients to identify high
stimulus and interviews must be quality respondents without the
planned and executed. Finally,
consumer responses (data) must
Respondents Interviews high cost of screening via profes-
sional recruiters.
be collected and analyzed.
Brand Chek improves interview
Brand Chek leverages web 2.0 management with it’s web + phone,
technology to significantly shared screen technology. Brand
improve all three of these core Chek also leverages interactive stim-
activities. uli that script interview flow, present
ideas in a more realistic manner, and
Data make it easier for non-professional
moderators (such as team members)
to conduct consumer interviews.
Brand Chek improves data manage-
ment by building data capture and
data analysis into all stimuli.
http://brandchek.com bobavena@brandchek.com
5. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
* automated recruiting
Building a respondent database
e-mail request potential respondent web-based screener database of qualified respondents
Brand Chek automates the recruiting process. E-mails are sent to a list of potential respondents, who have been identified by methods such as web-
based advertising or client opt-in e-mail addresses. Potential respondents may follow a link to a web-based form, where they answer questions which
will evaluate their appropriateness. A database of qualified respondents is selected and stored for future interview requests.
http://brandchek.com bobavena@brandchek.com
6. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
* automated scheduling
Conducting interviews in days, not weeks
e-mail request to database of respondents sign up for confirming reminder respondents log-in using
pre-recruited respondents available slots "first come, e-mail e-mail
Brand Chek automates the respondent scheduling process. When a client requests that consumer interview be arranged,link and dial-in the cli-
e-mails are sent to
first serve"
ent’s database of pre-recruited respondents. Interested respondents follow a link to a list of available interview dates and times. When they sign up,
they are sent an immediate confirmation e-mail which includes the information that they will need to connect to the interview (the date and time, as
well as a web link and a phone number). A second e-mail, with this same information, is sent as a reminder one day before the interview is scheduled.
http://brandchek.com bobavena@brandchek.com
7. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
* programmed interview ow
Helping moderators manage interview details
Respondent stimuli are built
from pre-programmed question
screens, where the interview flow
market reality stimulus
market reality stimulus
respondent thank you
welcome screen
NDA screen
respondent questions screen
'about interviews' screen
proceeds based on respondent
input and instructions embedded
in the screens.
This makes it much easier for
moderators to focus on learning
and probing, without having to
worry about the mechanics of
managing the interview flow,
or remembering exactly where
and how to ask questions. Natu-
rally, moderators lead the inter-
view, but the pre-programmed
prompts make the process much
easier to manage.
http://brandchek.com bobavena@brandchek.com
8. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
* market reality stimulus
Taking full advantage of web-based interactivity
The right stimulus is essential to suc-
cessful consumer interviews. Written
concept statements have long been
the standard, but they do not reflect
the reality of the marketplace, are too
logical, and too rational.
Brand Chek stimuli take full advantage
of the interactivity of it’s web-based
venue. A wide range of tools have
been developed, including interactive
concepts, simulated shelf tests, and
virtual advertising tests.
http://brandchek.com bobavena@brandchek.com
9. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
*
interview training and feedback
Preparing team members to conduct consumer interviews
Brand Chek streamlines many of the organizational aspects of moderating, such as
managing the flow of stimulus and questions, and keeping track of consumer responses.
This makes it easier for moderators to manage interviews. This, in turn, makes it easier for
team members to moderate interviews personally, instead of relying on a trained moder-
ator. This direct contact with consumers often gives team members a deeper knowledge,
and eventually a more intuitive feel, for their consumers.
In order to help team members develop the skills needed to moderate interviews effec-
tively, Brand Chek offers free team training and periodic feedback sessions.
http://brandchek.com bobavena@brandchek.com
10. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
programmed data capture *
Automating and standardizing consumer response data
All brand chek stimulus are
hard-wired to capture the
data that is generated when
consumers interact with
mouse clicks are the - even during qualitative
tracked and data interviews.
database
are pushed out
to database This makes moderating
easier, and provides a source
of downstream analysis.
http://brandchek.com bobavena@brandchek.com
11. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
programmed data analysis *
Automating and standardizing analysis of consumer response data
Wired for data capture
All brand chek tools are built to
capture data - even during qualita-
tive interviews. This makes mod-
erating easier, and provides the
source of downstream analysis.
http://brandchek.com bobavena@brandchek.com
12. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
Better on-line learning
Better venue. Better stimulus. Better data management.
Traditional Live Qualitative Live Web Brand Chek
Learning Venue live interview chat-based web + phone shared screen
Stimulus paper or prototypes static pages interactive
Data Management note taking data collection web-based data base
There are many scenarios for projecting costs, but we’ll consider three here.
Generate greater savings through a quarterly or annual fee-based approach. In this scenario, clients pay a
standard monthly fee, and then have unlimited use of Brand Chek technology and systems.
http://brandchek.com bobavena@brandchek.com
13. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
Faster on-line learning
Connect in just days. Or hours.
Traditional Live Web Brand Chek There are many scenarios for projecting costs,
but we’ll consider three here.
Live Qualitative
In the traditional approach, respondents are
Interview Lead Time 7 - 10 working days 5 - 7 working days 1-3 working days recruited and compensated using traditional
focus group methods; this does not deliver
savings. In the web approach, respondents
are identified and compensated using web-
based methods; there is a savings of ~15% vs
web qual (30% vs local live qual). In the DIY
scenario, clients provide e-mail addresses and
moderators; there is savings of ~70% vs web
qual (75% vs local live qual).
Generate greater savings through a quar-
terly or annual fee-based approach. In this
scenario, clients pay a standard monthly fee,
and then have unlimited use of Brand Chek
technology and systems.
http://brandchek.com bobavena@brandchek.com
14. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
Lower cost on-line learning
Reduce cost by 15% - 75%.
There are many scenarios for projecting costs,
but we’ll consider three here.
Live Qual Web Qual Brand Chek
In the traditional approach, respondents are
Cost Travel Live Qual Local Live Qual Web Qual Traditional Web Client DIY
recruited and compensated using traditional
Respondents 20 20 20 20 20 20 focus group methods; this does not deliver
Recruiting/respondent $125 $125 $125 $125 $75 $25 savings. In the web approach, respondents
Recruiting Fee $2,500 $2,500 $2,500 $2,500 $1,500 $500 are identified and compensated using web-
Incentive/respondent $125 $125 $75 $75 $50 $25 based methods; there is a savings of ~15% vs
Incentive Fee $2,500 $2,500 $1,500 $1,500 $1,000 $500 web qual (30% vs local live qual). In the DIY
Moderator Fee $10,000 $10,000 $10,000 $10,000 $7,500 $1,500 scenario, clients provide e-mail addresses and
Facility Fee $2,500 $2,500 $- $- $- $-
moderators; there is savings of ~70% vs web
qual (75% vs local live qual).
Travel $2,000 $- $- $- $- $-
Brand Explorer Fee $2,000 $2,000 $2,000
Generate greater savings through a quar-
Total $19,770 $17,770 $14,220 $16,220 $12,145 $4,570 terly or annual fee-based approach. In this
scenario, clients pay a standard monthly fee,
and then have unlimited use of Brand Chek
technology and systems.
http://brandchek.com bobavena@brandchek.com
15. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
Low cost, fee-based plans
Team moderating, monthly fees can significantly reduce costs
Brand Chek Many clients desire frequent consumer learn-
ing, some as often as 2-4 times per month.
Cost Traditional Web Client DIY Client DIY Fee This can be an ideal scenario for a fee-based
Respondents 20 20 20 120 approach that also utilizes team moderating.
Recruiting/respondent $125 $75 $25 $25
Generally, the Brand Chek monthly fee for
Recruiting Fee $2,500 $1,500 $500 $3,000 unlimited interviews is $3,500 - $5,000 per
Incentive/respondent $75 $50 $25 $26 month, when contracted on a 90-day basis.
Incentive Fee $1,500 $1,000 $500 $3,120 For clients who conduct three Brand Chek
Moderator Fee $10,000 $7,500 $1,500 $1,500 sessions per month, and who leverage team
interviewers to conduct 40 interviews per ses-
Facility Fee $- $- $- $- sion, the cost per respondent is often under
Travel $- $- $- $- $100.
Brand Explorer Fee $2,000 $2,000 $2,000 $3,500
Total $16,220 $12,145 $4,570 $11,291
Cost per respondent $811.00 $607.25 $228.50 $94.09
http://brandchek.com bobavena@brandchek.com
16. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
Frequently Asked Questions
When should I consider using Brand Chek?
Consider Brand Chek for any on-line learning project.
It will provide a better experience for respondents, moderators, and observers. And, it will
also reduce the cost-per-respondent and the lead time required to arrange the interview.
Brand Chek offers a wide range of interactive tools, designed to meet virtually any learning
need. For example, the Brand Chek interactive concept tool is designed to meet the basic
needs of new idea evaluation (which is typically accomplished via concepts). However, it
accomplishes this in a manner that leverages the interactive nature of the web to deliver
a more dynamic and market-driven stimulus. For example, concepts are first presented at
a high level, with simple headlines and visuals. Respondents may ‘click on’ an element that
interests them most, and learn more. They eventually see the entire concept, but we end up
learning which elements of the concept were most engaging, and which were not.
Brand Chek also offers a wide range of stimuli which are targeted for specific learning
needs. For example, our simulated shelf may be used to assess anything from new package
graphics to an innovation idea expressed as a package on a shelf. Other tools have been
developed for advertising learning, messaging learning, insight learning, and more.
http://brandchek.com bobavena@brandchek.com
17. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
Frequently Asked Questions
How large should my ‘respondent reservoir’ be?
That depends. If your priority is short lead times for arranging interviews, then you should
have a relatively larger database. In my experience, having several hundred respondents in
a database makes it much easier to arrange interviews on very short notice, such as one or
two days. But some clients have had success with a database under 100 respondents.
It’s also important to have a view on how many times a respondent may be contacted.
Some clients subscribe to the “purist” view that respondents should be used only once. But,
pragmatically, it may make sense to consider multiple interviews over a period of time. For
example, once every six months or once a year.
http://brandchek.com bobavena@brandchek.com
18. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
Frequently Asked Questions
Is it wise to have team members interview consumers directly?
That depends on the team member, but it can be very impactful to have a direct conver-
sation with a consumer instead of always handling it through a trained moderator.
In order to conduct an effective interview, team members must understand that they are
there to learn, listen, probe, and discover -- and not to promote their agenda to the con-
sumer. This can be a difficult attitude for some team members to adopt, but it is a “teach-
able attitude”. Furthermore, team members must acquire the ability to process what they
are hearing - and ask any follow-up questions - while they “are in moment” of the interview.
Brand Chek helps team members to develop and refine their skills as moderators. First of
all, Brand Chek utilizes pre-programmed stimuli which scripts the basic interview flow and
questions “automatically” as the interview proceeds. This makes it easier to manage the
mechanics of the interview, and makes it easier for moderators to take the time to process
what they are seeing and hearing from respondents. Secondly, Brand Chek provides train-
ing and feedback to help team members to develop and refine their moderator skills. It has
been my experience that most clients can be trained to be effective moderators in about
2-4 weeks, and over about 5-10 interviews.
http://brandchek.com bobavena@brandchek.com
19. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
Frequently Asked Questions
How much does Brand Chek cost?
There are a wide range of options for brand chek services, which are described in more detail on the
“cost” page (click here to learn more). In addition to offering the service on a per-project basis, Brand
Chek offers a fee-based alternative for those clients who conduct large numbers of consumer inter-
views. The fee-based approach can significantly reduce the cost-per-respondent, especially when
used in conjunction with team-based interviewing (click here to learn more).
http://brandchek.com bobavena@brandchek.com
20. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
Getting Started
http://brandchek.com bobavena@brandchek.com
21. brand chek
respondent management interview management data management
automated automated programmed market reality interview training programmed programmed
recruiting scheduling interview ow stimulus and feedback data capture data analysis
Summary
Brand Chek is a web-based consumer interview service that leverages the full
potential of web 2.0 technology to significantly improve the way that on-line inter-
views are conducted. Please contact us (click here) to learn more.
Better.
Brand Chek delivers better on-line interviews through it’s web + phone shared
screen technology (which provides a better learning venue) and through its pro-
prietary interactive stimuli which help to manage interview flow and data collec-
tion, and share ideas in a more realistic, market-driven manner.
Faster.
Brand Chek delivers faster on-line interviews by leveraging web-based technology
to automate the screening and scheduling processes.
Lower Cost.
Brand Chek’s web-based screening also reduces cost by eliminating the need for
professional screeners. Additionally, because Brand Chek makes it easier for team
members to conduct interviews themselves, costs may be reduced significantly by
reducing the need for professional moderators.
http://brandchek.com bobavena@brandchek.com
22. brand chek
Contact
Brand Chek was founded by Bob Avena, a brand developer with over 25 years of brand development and consumer
learning experience. Bob has successfully used Brand Chek technology for his brand development clients, and is now
expanding this service more broadly.
Contact Bob Avena:
Phone (US) (917) 696-4996
e-mail bobavena@brandchek.com
http://brandchek.com bobavena@brandchek.com
23. brand chek
Thank you!
http://brandchek.com bobavena@brandchek.com