This presentation explores the relationship between marketing (brand) and user experience (UX) by examining their shared goal of defining the experience of a company's product or service. The presentation notes that while brand and UX originate from different areas, they are intertwined and strategic thinkers from both camps need to collaborate more. It provides examples of how brand and UX intersect and influence each other, suggesting their relationship is complex and interdependent.

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This presentation sprang from a discussion I led at UXCampDC in
January, 2013. The reaction to that talk, and the subsequent
popularity of the supporting deck on SlideShare, made me think I
was onto something.
The idea that Brand and UX share a common goal may not be
revelatory, but not enough of us with a say in the matter are
talking about it. As I continue to develop my thinking around this
topic, I plan to share my research and respond to feedback.
Please continue to send me your thoughts, critical or otherwise.
- Mark @mbadger mbadge@gmail.com
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=>5%=)%6#) We are a modern agency of 3,000 creatives and creators with digital at its core.
=>)#)%=)%6#) Located in Boston, Chicago, Denver, Detroit, New York, San Francisco, and 34 countries around the world.
=>"4%=)%35 Roundarch Isobar conceives, designs, and builds digital experiences for the world’s largest organizations.
We create integrated marketing campaigns, enterprise web applications, and digital products.
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All definitions of UX appearing in this
work are amorphous. Any resemblance
to actual disciplines, living, dead, or
evolving is purely coincidental.
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Note: During the discussion following my presentation, it
became obvious that some of most of these ideas would
be easier to process in light of real-world examples.
As a result, the next iteration of this presentation will
feature case studies prominently.
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