This is a slidecast about the changes in the consumers' choice concerning cars. Car buyers aren't as loyal to brands as they used to be five years ago.

1. Brand romance is gone Veerle Verlinde 2RP2 Arteveldehogeschool

2. 1980s Nearly 4 to 5 Americans are repeat buyers Car brand is part of self-image Generations of families

3. now Increasingly fickle consumer tastes Industry turmoil in Detroit Only 20 percent faithful to brand

4. Result churn Not seen since Japanese manufacturers made inroids in American market More than 30 years ago

5. Top 10 fiveyearsago Chevrolet & Ford Each 16 percent share Chrysler Chrysler Dodge Jeep

6. Top 10 today Toyota 14 percent Ford Chevrolet Honda Nissan

7. Top 10 today Chrysler brand & Pontiac out => Replaced by two South Korean brands Hyundai 4 percent Kia

8. Reasons Comparison shopping Data from the Internet Widespread improvements in products More reliable Choice becomes matter of taste

9. Consequences Enormous implications for the way automakers advertise No more meaningless slogans Differentiation of products People focus on value Little use for nostalgia

10. Thank you for your attention