Jeffries' 2006 quotes about only wanting "cool, good-looking people" shopping at Abercrombie & Fitch resurfaced in May 2013, sparking widespread outrage on social media. The #FitchTheHomeless campaign against A&F received over 4 million views. Celebrities began ending endorsements as the company's stock price dipped nearly 40 points from 2012. In response, A&F's CEO addressed the controversy and executives met with advocacy groups while financial performance declined between 2008-2012.