This document is a project report submitted by Hetal Bhatt for their MBA degree. It summarizes a summer internship and project conducted at Panamax Inc. in Ahmedabad, India. The project focused on developing and implementing innovative branding and marketing strategies. The report includes an executive summary, introduction, research methodology, industry and company profiles, theoretical background, research findings, recommendations, learnings, and bibliography. It was certified by Dr. Bhavin Pandya and the project guide was Prof. Prakash Chawla.

1. I
A Project Report On
Brand Promotions & Marketing : Develop & Implement
Innovative Branding & Marketing Strategies
At Panamax inc. , Thaltej, Ahmedabad, India
A Summer Project Report Submitted in Partial Fulfilment of Award of
MBA Degree
Project Guide
Prof. (Dr.) Prakash Chawla
Mr. Dikshit Thakkar
Submitted By: -
Hetal Bhatt
Roll No: 22
Submitted to: -
S. K. Patel Institute of Management & Computer Studies
Gandhinagar, India, Year - 2017

2. II

3. III
CERTIFICATE
This is to certify that Ms Hetal Bhatt, student of MBA 1st year of S. K.
Patel Institute of Management and Computer Studies, has completed her
Summer Project titled “Brand Promotions & Marketing: Develop &
Implement Innovative Branding & Marketing Strategies” in the year
2017, in partial fulfilment of curriculum requirements for the award of
MBA degree under Kadi Sarva Vishwa Vidhyalaya University.
Dr. Bhavin Pandya Faculty Guide
Director Prof.(Dr.) Prakash Chawla

4. IV
DECLARATION
I, hereby, declare that the Summer Internship Project titled, “Brand
Promotions & Marketing: Develop & Implement Innovative Branding &
Marketing Strategies” is original to the best of our/ knowledge and has not
been published elsewhere. This is for the purpose of partial fulfilment of Kadi
Sarva Vishwa Vidhyalaya University requirements for the award of the title of
Master of Business Administration, only.
Ms. Hetal Bhatt Signature

5. V
Acknowledgements
I would like to thank Panamax inc. COO, Mr Manoj Jain for giving me this opportunity to
undergo a training in the Marketing & social media and for extending their support throughout
the internship.
I would like to thank my Mentor Mr DikshitThakkar, Marketing Executive, at Panamxil
without whose support & Guidance the training couldn’t have been completed satisfactorily.
I would also like to thank Dr. Bhavin Pandya, Director of SKPIMCS, Gandhinagar for giving
me the opportunity to embark this project.
I am thankful to Prof.(Dr.) Ranjini Shrinivasan & Prof. Gincy Methew for their valuable efforts
for facilitating this internship, and also Thank my mentor at SKPIMCS Prof.(Dr.) Prakash
Chawla for his support and guidance.
.

6. VI
Table of Contents
No. Topics Page Number
1. Executive Summary 2
2. Introduction 3-4
3. Research Methodology 5-7
4. Industry Profile 8-11
5. Company Profile 12-25
6. Theoretical Aspects of The Study 26-69
7. Research Findings 70-88
8. Suggestions/Recommendations 89-94
9. Learnings 95-96
10. Bibliography 97

7. VII