This document provides summaries of web design, product design, and branding projects completed by Carl Bradford. It includes 3-6 sentence descriptions of projects for redesigning websites for Admiral Imports, IMI Agency, and Jaime's Sweets. It also summarizes the design of signage, vehicles, monitors, and other products for The Weather Channel brand. Business collateral projects included magazine redesign, ads, and drink promotions. Brand identity work covered 20+ clients across various industries.

1. Carl [h] BRADFORD 3
3738 Aldea Drive
Decatur, GA 30032
404-254-0496 h
studiob.bradford@gmail.com
http://www.studiob3.info

2. Web Design Admiral Imports
Admiral Imports Site Re-design
Total revamp of the companies web presence.
New design showcases beverage distributors
inventory of products.
Roles:
Coordination with site development and
programming
Design direction for vendor execution
Concept Design:
CBradford/MaxMedia
Industry
F&B marketing

3. Web Design IMI Agency
IMI Agency Web Site Re-design
Total revamp of the agency’s web presence.
New design showcases Food and bevearge
on-premise marketing strategy using a very
dynamic horizontal left and right format.
Roles:
Coordination with site development and
programming
Design direction for vendor execution
Concept Design:
CBradford/Alex Rhone Telekinetics
Industry
F&B marketing

4. Web Design Jaime’s Sweets
Jaime’s Sweets Site Re-design
Very colorful french country design for an
Atlanta pastry chef. This is a final design
sheduled for late fall. 2011
Roles:
Coordination with site development and
programming
Design direction and brand elemental design
Concept Design:
CBradford
Industry
F&B marketing

5. Web Design Studiob3
Studiob3
marketing portal for consultong company brand
identity and jazz art distribution.
Roles:
Page concepts and design, coordination with
site development and programming
Design direction and brand elemental design
Concept Design:
CBradford
Industry
Design/Illustration

6. Marcus Ryan Photographyl Studio Promotion Booklet
Photography Studio Business Collateral
Marcus Ryan
Roles:
Design
Production
Copy
Marcus Ryan Photography Typography design
Marcus Ryan Photography
770-883-9274
Fine Wine and Cigar Stylings
PO Box 451386
Atlanta, GA 31145
info@marcusryanphotography.com
www.marcusryanphotography.com
c4 c1

7. TWC Product Design Vehicle ID Stormtracker
TWC Brand ID
One of two stormtracker vehicles that replicate
the new TWC Brand Identity.
Roles:
Coordination with Facilities and Engineering
Coordination with Production for availability.
Wrap design concept
Vendor coordination
Design direction for vendor execution
Concept Design:
TWC Creative/CBradford
Industry
Broadcast Production /Weather

8. TWC Product Design Key Monitor and Flatscreen Platform
TWC Brand ID Products Design
Schematic concept for a rotating Key frame and
flatscreen monitor stand
Roles:
Coordination with Facilities and Engineering
Coordination with Production of set elements.
Vendor coordination
Design
Design direction for vendor execution
Concept Design:
CBradford
Industry
Broadcast Production /Weather

9. TWC Product Design Signage
TWC Brand ID
Three samples of exterior facility signage.
Roles:
Coordination with Facilities and Engineering
Wrap design concept
Vendor coordination for fabrication
Design direction
Concept Design:
TWC Creative/CBradford
Industry
Broadcast Production /Weather
18” 11/2”
31/2” 31/2”
9“
31/2” 12”
12”
Aluminum
plate w/ 11/2”
riser rods.
Plate 1” away
12” from base
7‘
Poured Concrete
or Granite Base
2-3‘
below grade
footer
TWC/Exterior Signage 7.12.05 Version 0.1 Signatures

10. IMI Business Collateral in the Mix Magazine
IMI in the Mix Magazine
Re-brand of IMI Drinks magazine.
Devlop logotype, marketing materials and
strategy.
Roles:
Cover design
Direct photography
Direct production of book
Story concepting
Copywriting
Interior Design Page Layout :
Sellier Design/WOOSTOCK GA.
Industry
Food & Beverage Marketing Industry
Internal and external business publication

11. in the Mix Magazine 2008 Magazine Society of the Southeast GAMMA Awards
front cover
Vol. 15
in the Mix
Vol. 15
in the Mix
Vol. 16
in the Mix
Spring Spring
Summer
2008 2008 2008
I N N O V A T E I N D U L G E E X P L O R E I N N O V A T E I N D U L G E E X P L O R E I N N O V A T E I N D U L G E E X P L O R E
Vol. 15
Vol. 16
Spring
Summer
Vol. 15
2008
2008
Spring
2008
www.imidrinks.com
www.imidrinks.com
www.imidrinks.com
2008 Cover Photography
Calvin Lockwood Photography

12. IMI Business Collateral Advertising
IMI Business Collateral
2 new mixology Lab Ads for internal and cross
promotional needs
Roles:
-Designer/art direction & production
Industry
Food & Beverage Industry
Internal and external business publications

13. IMI Client Products Design Absolut PEARS and Red Bull Energy Beverage
IMI Drink Promotion
ABSOLUT PEARS Vodka and InteCcontinental
Red Bull Marketing Design
Roles:
-Designer/art direction & production
-Small copywriting
Industry
Food & Beverage Hotel Industry
Internal bar promotions

14. Brand Identity
IMI Agency 2oth Anniversary
Jaime’s Sweets and Savories
Makers International Corp.
Golden Shadows Farms
The District Studio
In The Mix MAGAZINE
My Friends Place Cafe
CKL IT Services
pany, great
com
r ca
et k Ultimate Source IT
a
es
Gr
sweets & savo ri es
Cafe Roles:
Design concept and execution
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iche
Brand Strategy
pies
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Design direction for external vendors
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br
n
wn
o
sa ies
and savory
Industry
Food and Beverage On-Premise Marketing
Boutique Cigar Bar
F&B Marketing Publishing
Pastries and Catering
Cafe Management
Organic and Hydroponic Farming
IT Solutions Network Management
Custom Building/Home Renovations