P. Zwieg Sample Portfolio - Marketing Program and Creative Services

1. Marketing Creative Writing & Brand Branded
Sample Project Portfolio Programs Development Editing Communications Entertainment
Peter Zwieg
Brand Activation & Communications Project Manager
SUMMARY
Creative management professional focused on Branding and
Communications, directing cross-functional teams to deliver clear, concise
and creative results.
Career experience working in both corporate and agency structures,
as executive management team member and design and communications
director. Proven effectiveness to bridge corporate executive teams with
creative and technical disciplines.
APPROACH
With the brand strategy and marketing plan as guides, combines creative
thinking with strategic planning to develop, implement, and manage
successful marketing and branding communications and programs.
AREAS OF EXPERTISE
• Project Management • Executive Representation
• Strategic Development • Client & Stakeholder Relationships
• Marketing Programs • Vendor Management
• Employee Communications • Design Direction
• Brand Activation • Executive Presentations & Workshops
• Writing & Editing • Global Culture & Business Practices
CONTACT
cell: 678-596-1978 email: PAZwieg@aol.com

2. Sample Projects Marketing Creative Writing & Brand Branded
Programs Development Editing Communications Entertainment
Peter Zwieg
Falmouth Cruise Port,
Jamaica
IDEA, Inc. for Royal Caribbean (RCCL)
US$255M Cruise Port Development
in Falmouth, Jamaica, with Georgian
era architecture, design, and historical
guest experiences.
Role: As design director and client
contact, reported to IDEA president and
chief vision planner working with owners
RCCL and The Port Authority of
Jamaica, and with the Danish general
contractor. Developed the project from
market positioning to design concept Construction Site
through A&E and construction. Directed Jan. 2011
staff in creation of design documents,
executive presentation materials, and
industry PR and marketing tools.
Conducted and participated in client
project workshops and vendor planning
meetings in US and Jamaica. Assisted in
presentations and planning meetings
with national Jamaican government
agencies, and local Mayor’s office and
committees. Developed and submitted
requirement reports, project briefs, and
overall permitting applications.
Consulted client senior executives and
department heads to develop leasing
strategies, operations planning, guest
excursions planning, internal corporate
communications, and community
outreach strategies.
1. Tradeshow Panels –
Port Authority of Jamaica
2. RCCL Industry Brochure
3. Typ. Project Advisory 1. 2. 3.

3. Sample Projects Marketing Creative Writing & Brand Branded
Programs Development Editing Communications Entertainment
Peter Zwieg
Falmouth Cruise Port,
Jamaica
IDEA, Inc. for Royal Caribbean (RCCL)
1. Project Brief - Permitting
National & City Permitting Submittals
for ongoing project approval phases.
Role: Client & Government consultation;
writing; submittal.
2. Landside Operational Plan
Operations, Logistics, Maintenance
& Staffing Strategy for client-operated
landside functions and guest experiences.
1. 2.
Role: Client workshops; research;
operations planning; editing.
3. Vertical Construction
Exterior Color Selections
Exterior color specifications for
20 commercial, residential, retail, and
Operations structures.
Role: Vendor coordination; research;
color selection; client presentations &
consultation.
3.

4. Sample Projects Marketing Creative Writing & Brand Branded
Programs Development Editing Communications Entertainment
Peter Zwieg
Falmouth Cruise Port,
Jamaica
IDEA, Inc. for Royal Caribbean (RCCL)
1. Project Newsletter
Newsletter for local community outreach
and client stakeholders.
Role: Client PR liaison; Legal clearance;
editing; sponsor procurement; production
direction; printing & distribution.
2. Project Information Center
Creation of public community
information center for citizen inquiries, 1.
employment applications, tenant leasing,
and media tours.
Role: Budgeting; design & specifications;
vendor coordination; installation; staffing,
Opening event planning.
3. Investment Packages
Design and communication of
opportunities for the adaptive reuse and 2.
commercialization of local historical sites,
attractions, and tours.
Role: Strategic planning; concept
development; editing; production direction;
fulfillment.
3.

5. Sample Projects Marketing Creative Writing & Brand Branded
Programs Development Editing Communications Entertainment
Peter Zwieg

6. Sample Projects Marketing Creative Writing & Brand Branded
Programs Development Editing Communications Entertainment
Peter Zwieg

7. Sample Projects Marketing Creative Writing & Brand Branded
Programs Development Editing Communications Entertainment
Peter Zwieg

8. Sample Projects Marketing Creative Writing & Brand Branded
Programs Development Editing Communications Entertainment
Peter Zwieg

9. Sample Projects Marketing Creative Writing & Brand Branded
Programs Development Editing Communications Entertainment
Peter Zwieg

10. Sample Projects Marketing Creative Writing & Brand Branded
Programs Development Editing Communications Entertainment
Peter Zwieg