Brand Innovations 2012-13 work
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Innovating your brand - purpose, concept, solutions, experiences, extension, optimisation - for profitable growth. More than a buzzword, it's integral to the health of a brand.
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A modular architecture for hybrid planning with theories cp2014
This document summarizes Maria Fox's talk on planning with theories. The talk introduces temporal planning, heuristic search techniques like relaxed plan construction, and challenges in hybrid planning involving continuous change. It discusses an application in nuclear waste processing where rods heat over time and interactions are temperature dependent. The talk presents an overall framework called "Planning Modulo Theories" that combines discrete planning with reasoning about continuous processes and constraints. It shows how processes can be modeled in PDDL+ and discusses building linear programs from developing plans to determine action timings.
India’s !st & only Hollywood benchmarked studio facility
Introducing India’s first and only Hollywood benchmarked studio facility
Special Mentions:
“The newly built Reliance Media Works Studio... woah! Stunning! I've never seen such opulence and systems in a film studio..”- Referenced from Twitter handle of Mr. Amitabh Bachchan.
"After what I have seen here, there is a possibility of me coming back to make a movie here, after all"- Oliver Stone, as said to The Economic Times, India.
Case study on summit entertainment
Summit Entertainment is an American film studio and subsidiary of Lions Gate Entertainment headquartered in California. It was founded in 1991 to handle film sales internationally and later expanded into film production and distribution. Some of Summit's early hits included the American Pie films. In 2006 it became an independent studio with access to over $1 billion in financing. The Twilight film series was Summit's most successful franchise, with the latter films in the series grossing over $700 million each worldwide.
Media AS Revision 009 (Section B)
The document provides information about FilmFour, a British film production company. It discusses some of FilmFour's most successful films like Trainspotting and Four Weddings and a Funeral. It also addresses issues like representing diversity in British cinema, competing with major Hollywood studios, and adapting to changes in film consumption and technology.
Film studio research
This document summarizes research about the top 10 film studios in 2012. It finds that Lionsgate, Columbia Pictures, and Paramount Pictures are known for producing thriller films. Lionsgate is highlighted for being established in 1997, producing successful thrillers like The Expendables and Now You See Me, and for being a profitable specialty studio focused on genres like horror and action. Columbia Pictures and Paramount Pictures are also presented as established studios with a variety of genres, including successful thriller films like Salt, Total Recall, Jack Reacher, and Mission Impossible. The conclusion is that Lionsgate would be the best studio to distribute a new thriller film.
About time film case study
This document provides information about the 2013 romantic drama film "About Time". It discusses the cast which includes Rachel McAdams, Domhnall Gleeson, and Bill Nighy. The trailer and promotional materials are meant to build anticipation for the film's release. It will be distributed by Universal Pictures and had a budget of $12 million from British and American funding. The film will be exhibited in cinemas worldwide and later released for online and home viewing on services like Love Film and Netflix.
Thesis presentation1
The document summarizes Joann Huang's thesis presentation which explored precedents related to Alfred Hitchcock's films. It discussed documentary films and multimedia experiences that analyzed themes in Hitchcock's work like fear and voyeurism. It also presented reimaginings of Hitchcock film posters, games, and visual installations. Huang proposed ideas for her own work exploring symbolic sexuality and recurring motifs in Hitchcock films through storyboards. The document concluded with books Huang plans to read to further her research and precedents related to women and suggestive portrayals of sexuality.
CASE STUDIES
The Hangover (2009) was produced by Warner Bros. and distributed by 20th Century Fox. It had a budget of $35 million and grossed over $44 million in its opening weekend in the US. The film was directed by Todd Phillips and starred Bradley Cooper, Ed Helms, Zaxh Galifianakis, Justin Bartha, and Ken Jeong. Merchandise was produced to further promote the popular film.
The Inbetweeners Movie (2011) was produced by Bwark Productions, Film4, and Young Films. It had a budget of £3.5 million and grossed over £41 million total. The film starred the main cast from the television series: Simon
Recommended
A modular architecture for hybrid planning with theories cp2014
This document summarizes Maria Fox's talk on planning with theories. The talk introduces temporal planning, heuristic search techniques like relaxed plan construction, and challenges in hybrid planning involving continuous change. It discusses an application in nuclear waste processing where rods heat over time and interactions are temperature dependent. The talk presents an overall framework called "Planning Modulo Theories" that combines discrete planning with reasoning about continuous processes and constraints. It shows how processes can be modeled in PDDL+ and discusses building linear programs from developing plans to determine action timings.
India’s !st & only Hollywood benchmarked studio facility
Introducing India’s first and only Hollywood benchmarked studio facility
Special Mentions:
“The newly built Reliance Media Works Studio... woah! Stunning! I've never seen such opulence and systems in a film studio..”- Referenced from Twitter handle of Mr. Amitabh Bachchan.
"After what I have seen here, there is a possibility of me coming back to make a movie here, after all"- Oliver Stone, as said to The Economic Times, India.
Case study on summit entertainment
Summit Entertainment is an American film studio and subsidiary of Lions Gate Entertainment headquartered in California. It was founded in 1991 to handle film sales internationally and later expanded into film production and distribution. Some of Summit's early hits included the American Pie films. In 2006 it became an independent studio with access to over $1 billion in financing. The Twilight film series was Summit's most successful franchise, with the latter films in the series grossing over $700 million each worldwide.
Media AS Revision 009 (Section B)
The document provides information about FilmFour, a British film production company. It discusses some of FilmFour's most successful films like Trainspotting and Four Weddings and a Funeral. It also addresses issues like representing diversity in British cinema, competing with major Hollywood studios, and adapting to changes in film consumption and technology.
Film studio research
This document summarizes research about the top 10 film studios in 2012. It finds that Lionsgate, Columbia Pictures, and Paramount Pictures are known for producing thriller films. Lionsgate is highlighted for being established in 1997, producing successful thrillers like The Expendables and Now You See Me, and for being a profitable specialty studio focused on genres like horror and action. Columbia Pictures and Paramount Pictures are also presented as established studios with a variety of genres, including successful thriller films like Salt, Total Recall, Jack Reacher, and Mission Impossible. The conclusion is that Lionsgate would be the best studio to distribute a new thriller film.
About time film case study
This document provides information about the 2013 romantic drama film "About Time". It discusses the cast which includes Rachel McAdams, Domhnall Gleeson, and Bill Nighy. The trailer and promotional materials are meant to build anticipation for the film's release. It will be distributed by Universal Pictures and had a budget of $12 million from British and American funding. The film will be exhibited in cinemas worldwide and later released for online and home viewing on services like Love Film and Netflix.
Thesis presentation1
The document summarizes Joann Huang's thesis presentation which explored precedents related to Alfred Hitchcock's films. It discussed documentary films and multimedia experiences that analyzed themes in Hitchcock's work like fear and voyeurism. It also presented reimaginings of Hitchcock film posters, games, and visual installations. Huang proposed ideas for her own work exploring symbolic sexuality and recurring motifs in Hitchcock films through storyboards. The document concluded with books Huang plans to read to further her research and precedents related to women and suggestive portrayals of sexuality.
CASE STUDIES
The Hangover (2009) was produced by Warner Bros. and distributed by 20th Century Fox. It had a budget of $35 million and grossed over $44 million in its opening weekend in the US. The film was directed by Todd Phillips and starred Bradley Cooper, Ed Helms, Zaxh Galifianakis, Justin Bartha, and Ken Jeong. Merchandise was produced to further promote the popular film.
The Inbetweeners Movie (2011) was produced by Bwark Productions, Film4, and Young Films. It had a budget of £3.5 million and grossed over £41 million total. The film starred the main cast from the television series: Simon
X10ABOT: The Modular, Scalable, Extensible robotics architecture
The document proposes the X10ABOT, a modular, extensible, scalable, and inexpensive robotics platform. It uses a peripheral bus protocol to connect multiple controllers to support hundreds of sensors and actuators. A microcode-based firmware allows peripherals to be addressed and controlled independently. The architecture is designed to be usable from elementary school through professional levels by supporting a range of development tools and programming models through standardized firmware and device libraries. Examples demonstrate adding sensors and actuators by connecting to additional controllers in a modular, scalable way.
Film Studio Research A2 Media
The document discusses four major film studios - Hammer Film Productions, Dimension Films, Dark Castle Entertainment, and Blumhouse. It provides details on when each studio was founded, their parent organizations, and some of their most well-known and recent successful films. The document concludes that Dark Castle Entertainment would be the best choice to distribute a new thriller film, as they specialize in the thriller genre, unlike the other studios that focus more on horror or paranormal genres.
Walt disney case study
The Walt Disney Company was founded in 1923 by Walt and Roy Disney as an animation studio. It is now one of the largest Hollywood studios, owning 11 theme parks, 2 water parks, TV channels like ABC, and production facilities in Burbank, California. Disney has diversified into areas like mobile phones, acquiring Pixar in 2006. It generates revenue from films, theme parks, TV channels, merchandise, and more. With over 133,000 employees in 2006, Disney continues to strengthen its brands and pursue new opportunities globally.
Universal powerpoint
Universal is a vertically integrated media company like Sony. It owns numerous record labels and distributes music from many popular artists across North America, Europe, and Latin America. Universal also owns Universal Studios, the largest movie studio in the world, which has parks in multiple countries. Universal Studios in Hollywood started as a film production studio in 1909 and became known for films like To Kill a Mockingbird and The Birds, and now gives tours of its studio and backlot areas.
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Nos dias atuais, a procura por profissionais de marketing digital no Brasil aumentou consideravelmente, e devido à falta de mão de obra, muitas empresas não estão conseguindo expandir seu mercado, o que faz com que um profissional capacitado nessa área possa usar esse curso como um diferencial competitivo na disputa de um cargo executivo, ou até mesmo conseguir um emprego na área ou um aumento salarial.
Building a hybrid share point information governance plan
This document discusses building a hybrid SharePoint information governance plan. It covers hybrid cloud considerations and business drivers for using a hybrid model. It then discusses hybrid cloud architecture and infrastructure, including directory synchronization and authentication topologies. It also covers various hybrid workloads like collaboration and records management, business intelligence, extranets, and search. The document provides overviews and considerations for governing each of these hybrid workload scenarios.
13-07-2015 Greenlight (Visualisations removed)
The document outlines various concepts for concrete canvas tiny houses, including:
- Three design concepts (types) for concrete canvas tiny houses to be located at the NRE Terrein site, ranging from 18-40 sqm in size.
- Design details for Type 1, including floor plans, sections, elevations, and cutout details for pneumatic assembly.
- The concept explores using concrete canvas material's advantages to create foldable tiny house structures with integrated utilities that maximize land usage.
Film studio research
The document discusses top film studios known for producing thriller films. It provides background on Lionsgate, Paramount Pictures, and Columbia Pictures. Lionsgate was established in 1997 in Vancouver and is known for horror, thriller, and action films. It has had successes with films like The Expendables and Now You See Me. Paramount Pictures was established in 1912 in Los Angeles and produces thrillers among other genres. Successful thriller films include Jack Reacher and Mission: Impossible films. Columbia Pictures was established in 1919 in Los Angeles and also produces a variety of genres including thrillers. Example thriller films are Salt and Total Recall. The author concludes they will distribute their film with Lionsgate as it specializes in
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CouchSurfing is a social networking website for travelers to connect with locals who host visitors by offering spare beds, couches or floor space for free. Members create profiles to request hosting or offer their home, and can attend local events organized through CouchSurfing groups. While free to join, an annual subscription provides extra services
Medios de Comunicación
El documento habla sobre los medios de comunicación. Define los medios de comunicación como los instrumentos o formatos a través de los cuales se transmite información de un emisor a un receptor. Explica que los principales propósitos de los medios incluyen informar, enseñar y entretener, aunque también pueden usarse para manipulación o beneficio de grupos específicos.
The Future of User Interfaces
A challenging review of the future of user interfaces, and a plea to better focus and shun the shiny:
– triangulate through experts
– observe emergent behaviour
– and track a range of trends.
Get out the echochamber and avoid the human centipede of digital rhetoric. Listen harder with your eyes and critique better with your mind.
Time To Care, Time To Play: Wellbeing, Social Work and the Shorter Working Week
The document discusses the importance of human relationships in social reform and well-being. It argues that social workers should advocate for social and economic conditions that maximize human relationships and flourishing. This includes promoting a shorter working week to allow more time for caring, community involvement, and developing relationships. Reducing working hours could help address social problems and lower environmental impact by reducing consumption and increasing prosperity defined by relationships rather than wealth.
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Emaho - Brand Identity & Web design
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Home of aRa also designed & developed https://www.emahowellness.com/
ManuScript- Go-to-Market Strategy
This document discusses strategies for the furniture brand Script to engage urban Indian consumers. It notes that the target audience of Gen X and millennials are individualistic in their purchasing habits and prefer content and experiences over traditional ads. The brand aims to demonstrate freedom of living through partnerships and content that evoke emotions. Its strategy includes demonstrating paradoxical themes through spaces, performances and advocacy through conversations and collaborations. The goal is to have consumers view Script as a thought leader and turn them into evangelists for the brand through meaningful content and experiences.
Home of aRa | Brand Strategy - Merri Brand Book
This document outlines the branding and identity of a company called Merri. It includes chapters on the company story, identity, and customer experience. The story chapter defines the company's brand world, purpose, vision, mission, essence, role, personality, tone of voice, and beliefs. It also discusses how the brand story is influenced by customers and is an ongoing dialogue between the brand and consumers. The identity chapter will cover the logo, tagline, language, and visual elements. The experience chapter addresses packaging, website, social media, and communications from the customer's perspective.
Branding - Unleashing its True value
Branding is a marathon, not a sprint. It's less about marketing and more about the on-going activity of the whole company. It’s everything from how the company conducts itself, how it delivers its products or services and how it relates to its target customers in general.
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Tiffin ke bahano ka the end - The superhit tiffin box idea
How often does your child bring home his tiffin without eating it?
Wondering how to solve this typical problem...watch this!
Branded Entertainment 2012-13 work
From Product Placement to Branded Entertainment
Branded Entertainment is a term to describe a more contemporary, sophisticated use of product placement, and can been defined as the integration of advertising into entertainment content, whereby brands are embedded into story-lines of a film, television program, or other entertainment medium. The term has been widely used by the advertising industry for some time, and usually involves co-creation and collaboration between entertainment, media and brands
The Silent Anthem campaign by BIG Cinemas India
As part of the Silent Anthem campaign, BIG Cinemas had created a new video on the occasion of India's 61st Republic Day, which was a silent rendition of India's National Anthem, interpreted through sign language. The video was played in all BIG Cinema theatres, before a film commenced.
The Silent Anthem campaign shouted loud at The Cannes - International Festival of Creativity in 2011.
It bagged one silver in the PR Lions category, and two bronze lions in Promo & Activation.
The emotions that the campaign showered cut across the jury in all three categories. In a conversation post, Warren Brown, creative founder BMF and the jury president of the Promo & Activation Lions, says, "The idea and its cultural significance wasn't lost on the jury, who was impressed with the use of cinema as a medium, which is massive in India. "
http://blog.giveindia.org/2011/01/silent-national-anthem.html
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X10ABOT: The Modular, Scalable, Extensible robotics architecture
The document proposes the X10ABOT, a modular, extensible, scalable, and inexpensive robotics platform. It uses a peripheral bus protocol to connect multiple controllers to support hundreds of sensors and actuators. A microcode-based firmware allows peripherals to be addressed and controlled independently. The architecture is designed to be usable from elementary school through professional levels by supporting a range of development tools and programming models through standardized firmware and device libraries. Examples demonstrate adding sensors and actuators by connecting to additional controllers in a modular, scalable way.
Film Studio Research A2 Media
The document discusses four major film studios - Hammer Film Productions, Dimension Films, Dark Castle Entertainment, and Blumhouse. It provides details on when each studio was founded, their parent organizations, and some of their most well-known and recent successful films. The document concludes that Dark Castle Entertainment would be the best choice to distribute a new thriller film, as they specialize in the thriller genre, unlike the other studios that focus more on horror or paranormal genres.
Walt disney case study
The Walt Disney Company was founded in 1923 by Walt and Roy Disney as an animation studio. It is now one of the largest Hollywood studios, owning 11 theme parks, 2 water parks, TV channels like ABC, and production facilities in Burbank, California. Disney has diversified into areas like mobile phones, acquiring Pixar in 2006. It generates revenue from films, theme parks, TV channels, merchandise, and more. With over 133,000 employees in 2006, Disney continues to strengthen its brands and pursue new opportunities globally.
Universal powerpoint
Universal is a vertically integrated media company like Sony. It owns numerous record labels and distributes music from many popular artists across North America, Europe, and Latin America. Universal also owns Universal Studios, the largest movie studio in the world, which has parks in multiple countries. Universal Studios in Hollywood started as a film production studio in 1909 and became known for films like To Kill a Mockingbird and The Birds, and now gives tours of its studio and backlot areas.
Introdução marketing digital online
Nos dias atuais, a procura por profissionais de marketing digital no Brasil aumentou consideravelmente, e devido à falta de mão de obra, muitas empresas não estão conseguindo expandir seu mercado, o que faz com que um profissional capacitado nessa área possa usar esse curso como um diferencial competitivo na disputa de um cargo executivo, ou até mesmo conseguir um emprego na área ou um aumento salarial.
Building a hybrid share point information governance plan
This document discusses building a hybrid SharePoint information governance plan. It covers hybrid cloud considerations and business drivers for using a hybrid model. It then discusses hybrid cloud architecture and infrastructure, including directory synchronization and authentication topologies. It also covers various hybrid workloads like collaboration and records management, business intelligence, extranets, and search. The document provides overviews and considerations for governing each of these hybrid workload scenarios.
13-07-2015 Greenlight (Visualisations removed)
The document outlines various concepts for concrete canvas tiny houses, including:
- Three design concepts (types) for concrete canvas tiny houses to be located at the NRE Terrein site, ranging from 18-40 sqm in size.
- Design details for Type 1, including floor plans, sections, elevations, and cutout details for pneumatic assembly.
- The concept explores using concrete canvas material's advantages to create foldable tiny house structures with integrated utilities that maximize land usage.
Film studio research
The document discusses top film studios known for producing thriller films. It provides background on Lionsgate, Paramount Pictures, and Columbia Pictures. Lionsgate was established in 1997 in Vancouver and is known for horror, thriller, and action films. It has had successes with films like The Expendables and Now You See Me. Paramount Pictures was established in 1912 in Los Angeles and produces thrillers among other genres. Successful thriller films include Jack Reacher and Mission: Impossible films. Columbia Pictures was established in 1919 in Los Angeles and also produces a variety of genres including thrillers. Example thriller films are Salt and Total Recall. The author concludes they will distribute their film with Lionsgate as it specializes in
concept of rome2rio and couchsurfing
Rome2rio is a multimodal travel search engine that allows users to find transportation options between locations worldwide, including flights, trains, buses, cars, walking, and ferries. It sources data from over 670 airlines and transportation schedules to provide fully priced itineraries. Rome2rio also offers an API to allow other travel sites to integrate its multi-modal search capabilities.
CouchSurfing is a social networking website for travelers to connect with locals who host visitors by offering spare beds, couches or floor space for free. Members create profiles to request hosting or offer their home, and can attend local events organized through CouchSurfing groups. While free to join, an annual subscription provides extra services
Medios de Comunicación
El documento habla sobre los medios de comunicación. Define los medios de comunicación como los instrumentos o formatos a través de los cuales se transmite información de un emisor a un receptor. Explica que los principales propósitos de los medios incluyen informar, enseñar y entretener, aunque también pueden usarse para manipulación o beneficio de grupos específicos.
The Future of User Interfaces
A challenging review of the future of user interfaces, and a plea to better focus and shun the shiny:
– triangulate through experts
– observe emergent behaviour
– and track a range of trends.
Get out the echochamber and avoid the human centipede of digital rhetoric. Listen harder with your eyes and critique better with your mind.
Time To Care, Time To Play: Wellbeing, Social Work and the Shorter Working Week
The document discusses the importance of human relationships in social reform and well-being. It argues that social workers should advocate for social and economic conditions that maximize human relationships and flourishing. This includes promoting a shorter working week to allow more time for caring, community involvement, and developing relationships. Reducing working hours could help address social problems and lower environmental impact by reducing consumption and increasing prosperity defined by relationships rather than wealth.
Making Content Marketing the Star of Your Marketing
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
Viewers also liked (14)
X10ABOT: The Modular, Scalable, Extensible robotics architecture
X10ABOT: The Modular, Scalable, Extensible robotics architecture
Building a hybrid share point information governance plan
Building a hybrid share point information governance plan
Time To Care, Time To Play: Wellbeing, Social Work and the Shorter Working Week
Time To Care, Time To Play: Wellbeing, Social Work and the Shorter Working Week
Making Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your Marketing
More from archana jhangiani
Emaho - Brand Identity & Web design
'e.ma.ho' is an experiential tibetan reflexology and wellness studio.
Home of aRa also designed & developed https://www.emahowellness.com/
ManuScript- Go-to-Market Strategy
This document discusses strategies for the furniture brand Script to engage urban Indian consumers. It notes that the target audience of Gen X and millennials are individualistic in their purchasing habits and prefer content and experiences over traditional ads. The brand aims to demonstrate freedom of living through partnerships and content that evoke emotions. Its strategy includes demonstrating paradoxical themes through spaces, performances and advocacy through conversations and collaborations. The goal is to have consumers view Script as a thought leader and turn them into evangelists for the brand through meaningful content and experiences.
Home of aRa | Brand Strategy - Merri Brand Book
This document outlines the branding and identity of a company called Merri. It includes chapters on the company story, identity, and customer experience. The story chapter defines the company's brand world, purpose, vision, mission, essence, role, personality, tone of voice, and beliefs. It also discusses how the brand story is influenced by customers and is an ongoing dialogue between the brand and consumers. The identity chapter will cover the logo, tagline, language, and visual elements. The experience chapter addresses packaging, website, social media, and communications from the customer's perspective.
Branding - Unleashing its True value
Branding is a marathon, not a sprint. It's less about marketing and more about the on-going activity of the whole company. It’s everything from how the company conducts itself, how it delivers its products or services and how it relates to its target customers in general.
This Deck is designed to share an overview of our perspective on the value of Branding by including Mythbreakers and showcasing benefit assessment.
Tiffin ke bahano ka the end - The superhit tiffin box idea
How often does your child bring home his tiffin without eating it?
Wondering how to solve this typical problem...watch this!
Branded Entertainment 2012-13 work
From Product Placement to Branded Entertainment
Branded Entertainment is a term to describe a more contemporary, sophisticated use of product placement, and can been defined as the integration of advertising into entertainment content, whereby brands are embedded into story-lines of a film, television program, or other entertainment medium. The term has been widely used by the advertising industry for some time, and usually involves co-creation and collaboration between entertainment, media and brands
The Silent Anthem campaign by BIG Cinemas India
As part of the Silent Anthem campaign, BIG Cinemas had created a new video on the occasion of India's 61st Republic Day, which was a silent rendition of India's National Anthem, interpreted through sign language. The video was played in all BIG Cinema theatres, before a film commenced.
The Silent Anthem campaign shouted loud at The Cannes - International Festival of Creativity in 2011.
It bagged one silver in the PR Lions category, and two bronze lions in Promo & Activation.
The emotions that the campaign showered cut across the jury in all three categories. In a conversation post, Warren Brown, creative founder BMF and the jury president of the Promo & Activation Lions, says, "The idea and its cultural significance wasn't lost on the jury, who was impressed with the use of cinema as a medium, which is massive in India. "
http://blog.giveindia.org/2011/01/silent-national-anthem.html
Innovations in movie experience & design
Showcasing some of my key design projects in India & US that changed the understanding of Innovations in movie experience & design
Entertainment of design - Archana Jhangiani profiles in 'Theatre World'
Designing a cinema has always been a challenge. For a simple reason that, being a static format, it has to accentuate the consume taste and requirement that is not constant. This assumes for more critical nature in the current times of multiplexing, where retail entertainment got irreversibly blended with cinematic thrills. So, erstwhile traditional moviehouses are today’s entertainment destinations. Here’s an effort to present an angle of this design perspective - that is getting synonymous with entertainment.
Mumbai's Sangam cinema - Mass culture masquerading as pop art is taking over...
BIG Cinemas' Bollywood pop art make-over
The result: interiors full of Bollywood-Hollywood-Mumbai-inspired pop art, spread from the box-office’s glass doors and the gangway towards the lift to the interiors and exteriors of the lifts and eventually the common floor that houses the four screens.
The content strategy roadmap
In a chaotic world, where storytelling, marketing, advertising & technology are beginning to intersect, the importance of branded content is rising. A deeper partnership with relevant content surely fast-tracks brand advocacy and growth.
But content marketing is not new. Brands have invested for many years in content, such as long-form film, advertiser-funded programming, advertorials or branded magazines. However several things have now evolved, including the types of brand investing in it and the mindset of the marketers behind it. Today, Brands think more like publishers and build strategies around content production and distribution.
This deck focuses on the importance and showcases the process of creating a robust content strategy.
The story will always be the only constant!
From the passive experiences of entertainment consumption in the past, to the currently active, interactive and immersive capabilities, the one thing that continues to stay constant, unbeatable in importance and at the heart of the complex layered consumption ecosystem is the Story !
Business Standard-You Matter-Bigger Better
The document discusses the challenges facing India's economy. It notes that while India has experienced strong growth in recent years, it still faces issues of poverty, unemployment, and economic inequality. Addressing these social problems will be key to sustaining further economic development.
Hindustan Times HT Cafe- Cinema Promotes Pop Art
BIG Cinemas Bollywood pop art make-over – Mass culture masquerading as pop art...
Times of India TOI- Art of a kind- Popart -2010
The article discusses Sangam Big Cinemas in Mumbai, which features India's first pop art-inspired cinema interior designed by artist Jayesh Sachdev. Pop art draws inspiration from popular culture like movies and advertising. Sachdev's designs for Big Cinemas incorporate elements of Bollywood like emotion, drama, dance, and song through large paintings combining techniques like watercolors, ink, acrylics and digital art. His pop art-inspired work is the first of its kind for a cinema in India and could inspire other theaters to similarly feature original artworks celebrating popular culture.
Hindustan Times HT Cafe - Cinediner - Watch a film while you eat dinner
The document discusses an article from the Hindustan Times ePaper from November 15, 2009. The article is about Pressmart, an Indian company that provides digital printing and publishing services for newspapers, magazines, and books. Pressmart aims to help publishers reduce costs and improve efficiency through digital printing technologies.
Theatre World Coverage Oct Dec Issue Big Cinemas, Rcity
This document provides publication details for an article in the October-December 2009 edition of Theatre World magazine. The article is on pages 15-21 and provides information about a name mentioned in the article.
HT Connect Coverage- Odeon opens in a new Avatar-4th Sept
Adlabs Corporate Communications circulated a document from HT Connect's New Delhi edition dated September 4, 2009. The page was titled "Lifestyle" and discussed topics related to lifestyle.
BIG Cinemas enters Bengaluru
BIG Cinemas has opened a new multiplex at Arch Mall in Bengaluru, India. The multiplex has 3 screening rooms with a total capacity of 1019 people. It offers luxury amenities like large screens, reclining seats, and Dolby sound systems. The opening marks BIG Cinemas' entry into the Bengaluru market as the largest cinema chain in India. BIG Cinemas plans to expand further in Southern India by opening 3 new locations in 2010, including another multiplex in Bengaluru.
More from archana jhangiani (20)
Tiffin ke bahano ka the end - The superhit tiffin box idea
Tiffin ke bahano ka the end - The superhit tiffin box idea
Entertainment of design - Archana Jhangiani profiles in 'Theatre World'
Entertainment of design - Archana Jhangiani profiles in 'Theatre World'
Mumbai's Sangam cinema - Mass culture masquerading as pop art is taking over...
Mumbai's Sangam cinema - Mass culture masquerading as pop art is taking over...
Hindustan Times HT Cafe - Cinediner - Watch a film while you eat dinner
Hindustan Times HT Cafe - Cinediner - Watch a film while you eat dinner
Theatre World Coverage Oct Dec Issue Big Cinemas, Rcity
Theatre World Coverage Oct Dec Issue Big Cinemas, Rcity
Theatre World Coverage- Oct Issue-BIG Cinemas Odeon
Theatre World Coverage- Oct Issue-BIG Cinemas Odeon
HT Connect Coverage- Odeon opens in a new Avatar-4th Sept
HT Connect Coverage- Odeon opens in a new Avatar-4th Sept
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Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGoogle Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsUnlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandMastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerRecently uploaded (20)
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina