This document outlines the branding and identity of a company called Merri. It includes chapters on the company story, identity, and customer experience. The story chapter defines the company's brand world, purpose, vision, mission, essence, role, personality, tone of voice, and beliefs. It also discusses how the brand story is influenced by customers and is an ongoing dialogue between the brand and consumers. The identity chapter will cover the logo, tagline, language, and visual elements. The experience chapter addresses packaging, website, social media, and communications from the customer's perspective.

3. ¦ 3.
chapter 1 ¦
merriSTORY
1.1 our brand world
1.2 our purpose
1.3 our vision
1.4 our mission
1.5 our essence
1.6 our role
1.7 our personality
1.8 our tone of voice
1.9 our beliefs
1.10 our circle of influence
chapter 3 ¦
merriEXPERIENCE
3.1 packaging experience
3.2 website experience
3.3 social media experience
3.4 communication experience
chapter 2 ¦
merriIDENTITY
2.1 our logo story
2.2 our logo unit
2.3 our tagline
2.4 our language
2.5 OUR colour palette
2.6 OUR typography
2.7 OUR photography

4. ¦ 4.
branding is not solely
a marketing function
it is an organisational function

5. ¦ 5.
chapter 1 ¦ merriSTORY
Every Business has an innate power to become
legendary provided it has a powerful brand story; a
story that is beyond its products and services; a story
that is unique; a story that stirs the soul.
This is the first chapter in the biography of .

6. ¦ 6.
chapter 1 ¦ merriSTORY
1.1 our brand world
1.2 our purpose
1.3 our vision
1.4 our mission
1.5 our essence
1.6 our role
1.7 our personality
1.8 our tone of voice
1.9 our beliefs
1.10 our circle of influence

7. ¦ 7.
In the past, brand stories were based on a one-way flow
of information: from brand to consumer. Now, a brand
sits in conversation with those who experience it.
Our story is influenced by our promise, product, price,
purpose, values, experience, imagery, communication,
and‒most crucially ‒ what people believe and feel about
the industry and us.
Chapter 1 is designed as an on-going dialogue between
the Consumer and our Brand. All paragraphs within
quotes are the voices of our Loyal Consumers.
we are not the only authors of
our brand story

8. ¦ 8.
I choose a balanced life. I choose a merriLIFE.
“
“
I have infinite choices and I am better informed.
I want more out of my life. I want it right now.
I want to give my family the very best.
I would not stop at any cost to achieve my dreams.
I have been running in directions and pace that the best
in the world are sprinting in; only to realise that I am
actually pacing on a tightrope, which is getting thinner
by the year. With the desire to remain ahead of my
peers, I am actually adding up years faster to my life.
I don't want to fall off the tightrope, nor slow down. I
don't want to lose the race. I have to learn the art of
balancing and increase the width of my rope, while still
running the marathon of ambitions, family and
responsibilities.
Hi
I am a dreamer
I am an aspirer
I am a new-age Indian

9. For confidentiality purposes,
we have not uploaded the complete Brand Book.
Do email us at homeofara@gmail.com if you wish to
preview our work in detail.

10. together
let s make our world
a merrier
place.
¦ 10.