1. Brand identity maps of
Colgate Dental Cream
Close Up Toothpaste
Pepsodent Toothpaste
Dabour Red Toothpaste
Prepared
by
AL-Shafee
Meeran
Iconz
S2 MBA
MACFAST

2. Method of study
Few customers were randomly selected from the
locality and some questions were asked
regarding the consumption of the toothpastes
considered for the study.
Based on their response the brand identity maps
of the respective toothpastes were made.

3. Types of consumers
The different types of consumers referred were
according to
• Age
• Income
• Social status
• Life style & etc

4. The question types
The questions were regarding
• Price
• Brand
• Knowledge ( advertisement)
• Recommendations

5. COLGATE BRAND IDENTITY MAP
COMMON MAN IS FAMILIERE WITH IT
EASILY AVALIABLE IN THE
MARKET
COMMAN BRAND NAME
A LOT OF VARIENTS
GRAND ADVERTISEMENTS
ALLMOST IN ALL THE SHOPS ITS
AVALIABLE
GREAT REPUTATION AND GOODWILL
ATTRACTIVE PACKING

6. PEPSODENT BRAND IDENTITY MAP
COMMON MAN IS FAMILIERE WITH IT
EASILY AVALIABLE IN THE
MARKET
OLD COMMAN BRAND
ALL MOST IN ALL STORES
GOOD ADVERTISEMENTS
GOOD REPUTATION

7. CLOSE UP BRAND IDENTITY MAP
COMMON MAN IS FAMILIERE WITH IT
FAMILER TO ALL
GOOD BRAND NAME
AVALIABLE IN ALL STORES
GOOD ADVERTISEMENTS
GOOD REPUTATION
ATTRACTIVE PACKING

8. DHABOR RED BRAND IDENTITY MAP
PEOPLE WHO PREFER AYURVERIC
CHOOSE THEM
NOT SO FAMILER TO ALL
GOOD BRAND NAME
AVALIABLE IN ALL STORES
GOOD ADVERTISEMENTS
GOOD REPUTATION
ATTRACTIVE PACKING