The document provides information about the Brand Finance Global Forum 2016, which will take place on February 4th and 5th in London. It will include a VIP dinner on the 4th at Mansion House and a full day forum on the 5th, also at Mansion House. The forum will explore the theme of "Understanding the value of brand leadership" and feature presentations from world leading brand experts and practitioners. It will provide an opportunity for attendees to gain insights, ask questions of panelists, and network with international colleagues.

1. Brand Finance Global Forum 2016
Understanding the value of brand leadership
4th and 5th February 2016
Forum
Media Partner SponsorsProfessional Partner

2. www.brandfinanceforum.com/events Brand Finance Global Forum 2016. 2.
The VIP Dinner. The Forum.
Brand Finance Global Forum 2016
Gain first-hand insights from world leading brand
practitioners and cutting edge thinkers who will share their
best practices, knowledge and expertise about managing
and maximising brand value.
Ask questions and hear from the panellists as they share
and discuss the trends and influences affecting brands
today.
Expand your network with international colleagues and gain
firsthand insights from the world’s leading brands.
Brand Finance will be celebrating its 20th anniversary in 2016, as well as the 10th round of its brand value league tables. To
mark the occasion, we will be hosting our biggest event to date, the Brand Finance Global Forum 2016, with over 200 senior
CEOs, CFOs and CMOs as well as other senior decision-makers. The evening before we will be holding a VIP dinner for the
speakers, specially invited guests and partners.
4th February 2016, 18:15 - 22:30, at Mansion House 5th February 2016, 8:30 - 14:30, at Mansion House
The VIP Dinner is the chance to discuss the latest issues
with colleagues and peers in a more intimate setting.
Engage with our speakers and other VIPs while raising the
profile of your brand amongst these key individuals.
Enjoy a delicious meal and experience an evening at one of
the City’s most attractive and prestigious venues.
Understanding the value of brand leadership

3. www.brandfinanceforum.com/events Brand Finance Global Forum 2016. 3.
Patrick Barwise
Emeritus
Professor of
Management
and Marketing,
London Business
School
Rita Clifton
Chairman,
BrandCap
Tony Manwaring
Executive
Director, External
Affairs, CIMA
Luc Bardin
Chairman, Strategic
Partnering Ltd; Non
Executive Director;
Former Group Vice
President, BP plc
Our theme for 2016.
‘Understanding the
value of brand
leadership’.
Simon Patterson
Managing Director,
Pearl Meyer
Dean Aragon
Global VP
Brand & CEO
Shell Brands
International
Dr. Mukund
Rajan
Member of the
Group Executive
Council, Tata
Sons
Thebe Ikalafeng
Founder &
Chairman, Brand
Leadership Group
Nik Gowing
Co-Author,
“Thinking the
Unthinkable”
Christian May
Editor, City A.M.
Teo Ah Khing
Founder &
Chairman, China
Horse Club
Lutgarde
Liezenberg
CEO, Novagraaf
Matt Preschern
Executive Vice
President and
CMO, HCL
Technologies
Forum Speakers.
Alderman Peter
Estlin
Alderman for the
Ward of Coleman
Street, City of
London
General the Lord
Dannatt GCB CBE
MC DL
Head of the British
Army as Chief of
the General Staff
2006-2009
Dinner Speakers.
Denis Irwin
Manchester United
Legend

4. www.brandfinanceforum.com/events Brand Finance Global Forum 2016. 4.
18:15 - 19:30
19:30 - 22:30
Drinks Reception
(Please arrive earlier in order to go through security checks at the Mansion House)
Dinner
Dinner Timetable.
4th February 2016Our theme for 2016.
‘Understanding the
value of brand
leadership’.
Awards.
Most Valuable Brand Award in B2B Category
Most Valuable Brand Award
Strongest Brand Award in B2B Category
Strongest Brand Award
Strongest Nation Brand Award
Most Valuable Football Brand Award
Brand Finance will be giving out awards at the dinner to the below categories. The details
of the specific awards will be announced in the following weeks:
Keynote speaker.
General The Lord Dannatt GCB CBE MC DL
Chief of the General Staff 2006-2009
After Dinner speaker.
Denis Irwin
Manchester United Legend
Dress Code.
Black tie.
Mansion House, London, EC4N 8BH
Opening speech
on behalf of the Rt. Hon. Lord Mayor.
Alderman Peter Estlin
Alderman for the Ward of Coleman Street, City of London

5. www.brandfinanceforum.com/events Brand Finance Global Forum 2016. 5.
08:30 - 09:00
09:00 - 09:05
09:05 - 09:15
09:15 - 09:27
09:27 - 09:39
09:39 - 09:51
09:51 - 10:03
10:03 - 10:28
10:28 - 10:58
10:58 - 11:10
11:10 - 11:22
11:22 - 11:34
11:34 - 11:46
11:46 - 12:11
12:11 - 12:31
12:31 - 12:51
12:51 - 13:11
13:11 - 13:16
13:16 - 15:00
Registration & Breakfast
Welcome and
Introduction
David Haigh, CEO,
Brand Finance plc
Charles Bowman
Alderman and Sheriff of
the City of London -
Partner, PwC
Patrick Barwise
Emeritus Professor of
Management and Marketing
London Business School
Rita Clifton
Chairman, BrandCap
Thebe Ikalafeng,
Founder & Chairman, Brand
Leadership Group
Simon Patterson
Managing Director,
Pearl Meyer
Panel Session - Q/A
Moderator: Christian May, Editor,
CityAM
Patrick Barwise
Thebe Ikalafeng
Rita Clifton
Simon Patterson
Break
Nik Gowing
Co-Author,
“Thinking the Unthinkable”
Dean Aragon
VP Brand & CEO, Shell Brands
International
Luc Bardin
Chairman, Strategic Partnering Ltd;
Former Group Vice President, BP
Dr. Mukund Rajan
Member of Group Executive
Council, TATA
Panel Session - Q/A
Moderator: Lutgarde Liezenberg,
CEO, Novagraaf
Nik Gowing
Dean Aragon
Luc Bardin
Mukund Rajan
Tony Manwaring
Executive Director,
External Affairs,
CIMA
Matt Preschern
Executive Vice President and Chief
Marketing Officer,
HCL Technologies
Teo Ah Khing,
Founder & Chairman,
China Horse Club
Concluding Remarks
David Haigh, CEO,
Brand Finance
Lunch & Networking
Forum Timetable.
5th February 2016
Our theme for 2016.
‘Understanding the
value of brand
leadership’.
Brands are some of the most valuable assets that
companies and other organisations possess and
exceptional leadership is also required to deliver
maximum returns to the business.
The best leaders command powerful personal
brands, the value of which can rise and fall with the
success of the organisations they steward.
This makes the 2016 Brand Finance Forum essential
for leaders, those aspiring to leadership positions
and marketers and brand practitioners from all
industries.
Session 2: Brand Lessons for Future Leaders
Session 3:
Unlocking Brand Value by Joining the Dots
Session 1: Advice for Future Brand Leaders

6. www.brandfinanceforum.com/events Brand Finance Global Forum 2016. 6.
Past Speakers.
Antonio Horta Osario
Group Chief Executive
Lloyds Banking Group
Ian Ewart
Head of Products
Services Marketing,
Coutts
Anthony Thomson
Former Founder and
Chairman, Metrobank.
Founder, Atom Bank
Alan Keir
Chief Executive,
EMEA
HSBC Bank plc
Hakan Binbasgil
Chief Executive,
Akbank
Mark Mullen
Co-Founder, Atom,
Former CEO of First
Direct
John Quelch
Professor of Business
Administration, Harvard
Business School
Steve Denning
Former Director, The
World Bank
Adam Shaw
Journalist and
Presenter, BBC News
Manfred Stuettgen
Managing Director /
Head of Brand, Credit
Suisse
Chris Clark
Group Head of
Marketing, HSBC
María Sánchez del
Corral
Director of Institutional
Marketing and Brand,
Telefonica
Anthony Frost
Head of Corporate
Communications,
Santander
Jane Griffiths
Marketing Director
EMEA, Citi
Claire Fulda,
Head of Brand
Innovations,
BNP Paribas
The Rt Hon Dr Vince
Cable
Liberal Democrat MP for
Twickenham
Elisabetta Vasco
Responsabile Area
Customer Care, UBI
Banca
Marion King
UK Head of Master Card
Anthoine Sire
Head of Brand,
Communication and
Quality, BNP Paribas
Benny Higgins
CEO, Tesco Bank and
Group Strategy Director
Jamie West
Head of Emerging
Advertising
Opportunities, Sky Media

7. www.brandfinanceforum.com/events Brand Finance Global Forum 2016. 7.
What people say.
‘The Brand Finance Forum was a
valuable opportunity to fine tune
with what people are thinking, and
the tools they are developing, in
the new brand centric era.’
Fernando Martins,
Executive Vice President, Brand Strategy & Marketing
Communications, Banco Real, Säo Paulo, Brasil
‘Understanding the role of the
brand in the generation of profit is
vital to all businesses. The Brand
Finance Forum helped to create a
breakthrough for my company.’
Raoul Pinnell,
Former Chairman of Shell Brands International AG
‘Brand Finance Forums
are the only events
I ever recommend to
my senior colleagues,
as they are always
brilliantly informative,
bang up to date and
provide delegates with
lots of useful actionable
propositions.’
Professor Malcolm McDonald,
Emeritus Professor, Cranfield University
and author of Marketing Due Dilligence

8. www.brandfinanceforum.com/events Brand Finance Global Forum 2016. 8.
The Brand Finance Global Forum will be hosted at
Mansion House, one of London’s most historic and
prestigious venues.
Mansion House, like Brand Finance, is located in the
heart of London’s financial district and hosts dozens
of the highest profile business summits, including
the Chancellor of the Exchequer’s annual ‘Mansion
House Speech’ on the state of the British
economy.
The Egpytian Hall, where the main event will take
place, seats over 300 in opulent surroundings.
Venue.
Mansion House.

9. www.brandfinanceforum.com/events Brand Finance Global Forum 2016. 9.
Partners and Sponsors
Silver SponsorsGold SponsorProfessional PartnersMedia Partner
CityAM.com is the
online presence of
City A.M., London’s
first free daily business
newspaper.
Both platforms cover
financial and business
news as well as sport
and contemporary
lifestyle. City A.M. is
distributed at more
than 250 carefully
chosen commuter
hubs across London
and the home
counties, as well as
1,600 offices
throughout the City,
Canary Wharf and
other areas of high
business
concentration, giving it
a daily readership in
excess of 399,000
professionals.
CIMA is the world’s
largest and leading
professional body of
management
accountants. Their
mission is to help
people and
businesses to
succeed in the public
and private sectors.
They have more than
227,000 members and
students in 179
countries, who work
at the heart of
business in industry,
commerce and not for
profit organisations.
CIMA have strong
relationships with
employers, and
sponsor leading
research.
Founded in 1976 as
one of India’s original
IT garage start-ups,
HCL is a pioneer of
modern computing
with many firsts to its
credit including the
introduction of the
8-bit microprocessor-
based computer in
1978 well before its
global peers. Today,
the HCL Enterprise
has a presence across
varied sectors that
include technology,
healthcare and talent
management
solutions and
comprises four
companies - HCL
Infosystems, HCL
Technologies, HCL
Healthcare and HCL
TalentCare.
VIM Group ensures
brands are
consistently delivered
around the world. As
the category’s founder
they bring unrivalled
and independent
experience and
knowledge.
Implementation of
your brand properties
across all touch
points, both digital
and on the ground is
their business. They
also offer project
management, brand
management services
and advice on creative
partnerships giving
you a comprehensive
choice of services to
successfully deliver
your brand promise.
Novagraaf is an
international patent
and trademark
consultancy that
advises clients on
Intellectual Property
strategy and
management. Our
expertise and day-to-
day work includes
advising on new ideas
or new discoveries
and inventions, and
on strong brands, new
brands or innovative
new products.Whether
trademarks, patents,
domain names or
designs, Novagraaf
specialises in the
protection and global
management of
Intellectual Property
rights, including
identifying abuse and
acting decisively if and
when infringements
take place.
The IPA is widely
recognised as the
world’s most
influential professional
body for practitioners
in advertising and
marketing
communications. It
has a well-earned
reputation for thought
leadership, best
practice and
continuous
professional
development and also
provides core support
and advisory services
for its corporate and
individual members.
Based in the United
Kingdom for nearly
100 years, IPA
programmes can be
found in more than 60
countries worldwide.
Bronze Sponsors
StartJG are an
independent,
integrated creative
agency specialising in
brand, environment
and interaction
design. Transforming
brands in a multi-
channel world.
StartJG´s multi-skilled
team have expertise in
traditional channels
and pioneering new
technologies, and
includes creatives,
designers, writers,
strategists,
programmers,
producers and project
managers - some of
the best in the
industry. StartJG
brings businesses and
customers closer
together to give their
client the competitive
advantage.

10. www.brandfinanceforum.com/events Brand Finance Global Forum 2016. 14.
Founded in 1996, Brand Finance is the world’s leading independent brand valuation and strategy
consultancy. Headquartered in the City of London, we are present in over 20 countries.
Brand Finance is committed to the development of
theoretical and practical issues surrounding
brands. We are delighted to announce the 10th
anniversary of our now renowned Brand Finance
Forums.
Brand Finance Forums are part of Brand Finance
Institute, the education and training division of
Brand Finance plc in which theoretical and
practical issues surrounding brands are explored.
Brand Finance Institute organizes events around
the world featuring leading edge thinkers in the
area of brand strategy, brand building and brand
valuation, who come together to share their
experiences and to better understand the process
by which valuable brands are created.
+ Hosts Brand Finance’s rankings of the world’s
most valuable brands with over 5,000 brand
values in 2016.
+ The definitive resource for brand managers.
Helping clients to measure, manage, maximise and monitor the
value of their brands to drive business performance.
Unique
We possess a unique combination of marketing, research,
management and financial expertise.
Independent
Brand Finance is entirely independent. We manage brands,
not create them.
Technical recognition
We are accredited with the ISO 10668 global standard for brand
valuations and our assessments are widely accepted by regulatory
bodies worldwide.
Experience
With over 15 years experience Brand Finance has worked with
clients of all sizes across all sectors.
Global
We are headquartered in London with offices in over
15 countries.
Brand Finance Forums.
Established 2004
Brandirectory.
Established 2006
Brand Finance.
Established 1996
About us.

11. Contact us.
Robert Haigh
Marketing and Communications Director
T: +44 (0)20 7389 9400
E: r.haigh@brandfinance.com
www.brandfinance.com
Selin Yigitbasi
Marketing Manager
T: +44 (0)20 7389 9400
E: s.yigitbasi@brandfinance.com
www.brandfinance.com/events