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Certified Sales and Marketing Professional Program
This document appears to be a presentation on marketing strategies and concepts. It introduces marketing topics like the marketing mix, consumer behavior, marketing research, and more. It also profiles some influential marketing thinkers like Kotler, Porter, and Sen. Additionally, it discusses the evolution of marketing approaches and the exchange process between businesses and customers. The presentation emphasizes understanding marketing from the customer's perspective.
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Certified Sales and Marketing Professional Program
- 1. Welcome to CSMP & CSMM Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 2. Introduction YOU Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 3. Marketing Strategies Quality, Sales and Marketing New Product Development Product Management Advertising and Promotion Pricing Strategies Consumer Behavior Marketing Research Marketing Channels and Distribution Electronic Commerce and Marketing Economics and Marketing Market Segmentation and Target Markets Services Marketing Sales Administration and Management Quantitative Techniques and Marketing Ethics and Marketing Ethics and Sales International Sales International Issues Creating The Sales Force Sales Force Organization Ending The War between Sales and Marketing Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 4. How Recognition Comprehension Analysis Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 5. BASICS Bayan Shadaideh- CSMP-CSMMFor ACC Jordan 2010
- 6. Bayan Shadaideh- CSMP-CSMMFor ACC Jordan 2010
- 7. Bayan Shadaideh- CSMP-CSMMFor ACC Jordan 2010
- 8. Bayan Shadaideh- CSMP-CSMMFor ACC Jordan 2010
- 9. Meet The Gurus Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 10. Amartya Sen Bayan Shadaideh-CSMP-CSMM For ACC Jordan 2010
- 11. Kotler Bayan Shadaideh- CSMP-CSMMFor ACC Jordan 2010
- 12. Porter Bayan Shadaideh- CSMP-CSMMFor ACC Jordan 2010
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- 14. “My life is my message.” Gandhi Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 15. Marketing Strategies The Evolution of Markets Via Spontaneous Economic Combustion Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 16. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010 Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 17. Raw Material Scarcity Consumption Labor Satiation Specialization Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 18. Marketing’s Evolution Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 19. Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers) Conceptual Age (creators and empathizers) Source: Dan Pink, A Whole New Mind Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 20. Relationship Production Marketing Sales Era Marketing Era Era Era Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 21. Alternative Vs TraditionalView of Marketing Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 22. The Exchange Process BayanShadaideh- CSMP-CSMM For ACC Jordan 2010
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- 24. Bayan Shadaideh- CSMP-CSMMFor ACC Jordan 2010
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- 26. Bayan Shadaideh- CSMP-CSMMFor ACC Jordan 2010
- 27. Bayan Shadaideh- CSMP-CSMMFor ACC Jordan 2010
- 28. Company-Centric (typical) Communications Channels Marketing Production Customer Sales Engineering Accounting Customer Service Logistics Inside Outside Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010