Brand book BCBGMAXAZRIAGROUP

a company retrospective: Spring 2016

“THE FUTURE BELONGS
TO THOSE WHO BELEIVE
IN THE BEAUTY OF
THEIR DREAMS.”
— ELEANOR ROOSEVELT

5
OUR MISSION & VALUES
7
THE COMPANY
9
MAX AZRIA
11
LUBOV AZRIA
17
THE TIMELINE
33
OUR WORLDWIDE
PRESENCE
43
BCBGMAXAZRIA
64
MAX AZRIA ATELIER
70
HERVÉ LÉGER BY MAX AZRIA
84
BCBGENERATION
104
STAY CONNECTED
BON
CHIC“Good Style”
BON
GENRE“Good Attitude”

OUR VISION
Our vision is TO MAKE EVERY WOMAN LOOK
AND FEEL BEAUTIFUL for all of her life’s
special moments.
OUR MISSION
Our mission is TO INSPIRE WOMEN
TO BE INSPIRATIONAL; to feel beautiful,
confident and empowered.

PRODUCT VALUES
Our product does not follow trends; it
EMBODIES STYLE.
Our product is a true combination of
EUROPEAN SOPHISTICATION and
AMERICAN SPIRIT.
We focus on the FIT, CONSTRUCTION
and FABRICATION of every product
we make.
We incorporate CRAFTSMANSHIP,
INNOVATION, DESIGN INTEGRITY,
LUXURY and a VISIONARY POINT of
VIEW into every garment.
CULTURAL VALUES
We are a DYNAMIC community of
INSPIRED INDIVIDUALS.
We are a PASSIONATE TEAM, who
loves INNOVATION, CREATIVITY
and SELF EXPRESSION.
We are IMAGINATIVE and
FORWARD THINKING, and we make
the impossible possible.
We devote ourselved to GROWTH,
CULTIVATING TALENT and fostering
a true sense of FAMILY.
We firmly BELIEVE it is not what
we get, but WHO WE BECOME and
WHAT WE CONTRIBUTE, that gives
MEANING to our LIVES.
BUSINESS VALUES
WE BELIEVE that OUR BRANDS
are the MOST VALUABLE part of our
organization.
We are a GLOBAL COMMUNITY
united by our belief in our products and
our brands.
We constantly EVOLVE our business
to represent THE LIFESTYLE of
TODAY’S DYNAMIC WOMEN.

BCBGMAXAZRIAGROUP is the lifetime vision of
Founder, Designer, Chairman and Chief Executive
Officer Max Azria. After years of success designing
women’s wear in Paris, Max pursued his dream of
launching a design house that spoke to the dynamic
woman. BCBGMAXAZRIA was born in Los Angeles
in 1989.
With the launch of BCBGMAXAZRIA, Max redefined
the designer category by offering high quality, on-
trend clothing at contemporary price points. Lubov
Azria, Chief Creative Officer and Max’s wife, joined
the company as a designer in 1991. Max and Lubov
launched Max Azria Atelier in 1992, creating custom
couture gowns with a focus on red carpet and
Hollywood events. Fall of 1996 marked the debut of
BCBGMAXAZRIA Runway during New York Fashion
Week. In 1998, BCBGMAXAZRIAGROUP acquired
the esteemed fashion house, Hervé Léger,
The Azrias relaunched the label on the runway in early
2007, marking the first time in history that an American
fashion house has produced three separate shows
during one New York Fashion Week. In 2008, the
company launched BCBGeneration, a comprehensive
young- contemporary brand, thus establishing brand
significance in every category of the womenswear
market.
Today, BCBGMAXAZRIAGROUP has more than 300
BCBGMAXAZRIA retail boutiques worldwide, with
over 125 in the United States. The brand is present
throughout Europe, Canada, the Middle East, Turkey,
Mexico, Japan, Singapore, Philippines, Columbia,
Chile, among other countries. The Azrias’ collections
are also sold in specialty stores and in-store shops in
major department stores across the globe, including
Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s,
Macy’s, Lord & Taylor, Dillard’s, the UK’s Harrod’s,
Taiwan’s and Japan’s Mitsukoshi.
THE COMPANY “BCBGMAXAZRIA BEGAN
WITH A SINGLE IDEA—
TO CREATE A BEAUTIFUL DRESS.
OUR VISION—
TO MAKE WOMEN LOOK &
FEEL BEAUTIFUL”
— MAX AZRIA

Max Azria, Founder, Designer, Chairman and Chief
Executive Officer, debuted BCBGMAXAZRIA in
1989. Named for the French phrase “bon chic,
bon genre,” a Parisian slang term meaning “good
style, good attitude,” BCBGMAXAZRIA embodied
a perfect balance of European sophistication and
American spirit.
Born one of six children in Sfax, Tunisia, Max was
raised with a fundamental work ethic and a deep-
rooted sense of confidence. In the sixties, following
the Tunisian war, his family relocated to Paris, and,
uninspired by the pace of his education, Max quit
school to embark on a business of his own. Selling
candy on the street provided a street-smart, “real
world” education for the entrepreneurial young man.
Soon, Max began working in the Paris fashion
industry, where he learned every aspect of the
business, from production, to sales, to, ultimately,
design. For the next 15 years he designed
womenswear in Paris, building his business on a
foundation of honesty and intuition, his vision driven
by love and passion for his work. He relocated to
Los Angeles in 1981 with a goal to bring French
fashion to American women.
Max’s creative sensibilities, matched with
his keen business sense, are integral to
the company’s success. Since its launch,
BCBGMAXAZRIAGROUP has evolved into one
of the most diversified fashion houses in the world,
and Max has received a multitude of accolades
celebrating his entrepreneurial vision and creative
design. He was awarded California Designer of the
Year in 1995 and the Fashion Performance Award
in 1997 for outstanding performance and influence
in the fashion industry. He was inducted into the
Council of Fashion Designers of America (CFDA) in
1998, and in recognition of the successful relaunch
of the Hervé Léger brand, he was presented with
the 2008 Fashion Excellence Award at the 33rd
Annual Dallas Fashion Awards.
MAX AZRIA

Lubov Azria, Chief Creative Officer, joined
BCBGMAXAZRIAGROUP as a designer in 1991.
Under her influence, the BCBGMAXAZRIA brand
has grown from an emerging contemporary line
into one of the America’s leading design houses.
With a point of view informed by her own life and
style, Lubov embodies the aesthetic and spirit of
the brand. She designs for today’s woman, taking
inspiration from art, music, film and travel.
Born in Kiev, Ukraine, Lubov first experienced
success as a ballet dancer in the youth division of
the renowned Bolshoi Ballet. After moving to the
United States in her early teens, her focus shifted
to visual arts. Her passion for design and natural
talent for illustration led her to pursue a degree at
the Fashion Institute of Design and Merchandising
where she developed a love of fashion as a means
of personal expression.
Lubov was named Creative Director of
BCBGMAXAZRIAGROUP in 1996 and continued
to evolve the core BCBGMAXAZRIA brand while
launching BCBGMAXAZRIA Runway and Max Azria.
With the acquisition of Hervé Léger in 1998, Lubov
and her design team worked to perfect the signature
bandage technique and develop new methods
of crafting the silhouette. Now synonymous with
red-carpet glamour, Hervé Léger by Max Azria
continues to make an impact at industry events,
Hollywood parties, and on the runway with Lubov’s
carefully crafted shows. In recognition of her
accomplishments as a designer and creative leader,
Lubov was inducted into the CFDA in 2010.
Today, Lubov is responsible for the creative direction
of all BCBGMAXAZRIAGROUP brands, including
image, customer experience and design. The result
is a seamless vision of style.
LUBOV AZRIA

1989–91 1992–94
1995
april
Max Azria launches
BCBGMAZXAZRIA
april
Max Azria opens the first
corporate headquarters
on 9th street in downtown
Los Angeles
MAy
The brand unveils its first
logo.
June
BCBGMAXAZRIA’s first
catalog
february
Lubov Azria joins
BCBGMAXAZRIA as
a designer
september
Max Azria is awarded
California Designer of the
Year
DECEMBER
Launches footwear
collection
september
The brand begins
producing seasonal
catalogs
store openings
BCBGMAXAZRIA
West Hollywood, CA
Newport Beach, CA
San Diego, CA
Las Vegas, NV
White Plains, NY
Dallas, TX
Arlington, VA
King of Prussia, PA
July
The first free standing
BCBGMAXAZRIA boutique
opens in Brentwood, CA
BCBGMAXAZRIA boutique
opens in San Francisco, CA
august
Max Azria moves the
corporate headquarters
to Fruitland Avenue,
Vernon, CA
Opens first international
boutique in Montreal,
Canada
1997
store openings
BCBGMAXAZRIA
Portland, OR
San Diego, CA
Paramus, NJ
Northbrook, IL
Beachwood, OH
MARCH
BCBG.com becomes an
online destination
april
BCBGMAXAZRIA
launches sunwear
collection
may
BCBGMAXAZRIA
introduces a swim
collection
August
the Fashion Performance
Award
1996
january
Lubov Azria becomes
Creative Director
february
BCBGMAXAZRIA debuts
the first women’s collection
during New York Fashion
Week
october
Atlanta Designer of
the Year
store openings
BCBGMAXAZRIA
Dallas, TX
Troy, MI
Miami, FL
Palm Beach Gardens, FL
Garden City, NY
Bellevue, WA
Vancouver, BC
THE TIMELINEA collection of moments that have shaped
the vision of our company.
1998
store openings
BCBGMAXAZRIA
Los Angeles, CA (2)
Atlanta, GA
West Nyack, NY
Washington, DC
New Orleans, LA
Beverly Hills, CA
Seattle, WA
Hato Rey, Puerto Rico
Caracas, Venezuela
january
“Los Angeles, Place of
Possibilities,” a book
covering Max Azria is
released
JULY
Max Azria becomes a
spokesperson for
General Motors’
Concept Cure and
begins designing the
BCBGMAXAZRIA
“Ultimate” Concept Cure
vehicle to benefit
breast cancer research
and awareness
september
“To the Max,” article is
published in Women’s
Wear Daily

1999 2000-011998
store openings
BCBGMAXAZRIA
Outremont, QC
Las Vegas, NV
San Francisco, CA
Mission Viejo, CA
Taichung, Taiwan
Paris, France
Singapore, Malaysia
Hervé Léger by Max Azria
Madison Avenue, NY
Paris, France
FEBRUARY
BCBGMAXAZRIA
launches handbags and
small leather goods
mARCH
“Shops & Boutiques
2000,” a book covering
Max Azria is published
OCTOBER
The feature titled “Mad
Max” debuts in Harper
Bazaar’s October issue
november
The feature titled, “The
Max Factor” was published
in People Magazine’s
November issue
september
Max Café opens in the
Paris flagship boutique
Madeleine
OCTOBER
Max Azria becomes a
member of the Council
of Fashion Designers of
America (C.F.D.A.)
september
BCBGMAXAZRIAGROUP
acquires Hervé Léger,
marking the first time in
history that a French couturier
is acquired by an American
designer
december
Lubov Azria is named
Women’s Designer of the
Year by Devine Design
january
BCBGMAXAZRIA launches
eveningwear collection
store openings
BCBGMAXAZRIA
Mont-Royal, QC
Montreal, QC
Las Vegas, NV
McLean, VA
West Palm Beach, FL
Chicago, IL
Etobicoke, ON
Boca Raton, FL
New York, NY
Scottsdale, AZ
Kansas City, MS
Pasadena, CA
Taipei, Taiwan
Santiago, Chile
Las Vegas, NV
june
Max Azria receives Otis College
of Art & Design’s Fashion
Achievement Award
february
BCBGirls launches with
a fragrance collection
february
BCBGMAXAZRIA men’s
collection shows at
New York Fashion Week
2004
store openings
BCBGMAXAZRIA
Chicago, IL
Scottsdale, AZ
Los Angeles, CA
Hong Kong, China
Tainan, Taiwan
Los Angeles, CA
march
BCBGMAXAZRIA
signature handbag
collection launches
DECEMBER
Max Azria receives
Hollywood Life’s
Breakthrough Award
AUGUST
A record-setting 400
shop-in-shops for
BCBGMAXAZRIA launch
FEBRUARY
The exclusive line, Max
Azria Atelier launches with
an elegant collection of
gowns inspired by
Hollywood glamour
January
BCBGMAXAZRIAGROUP
expands its corporate
headquarters to Times Square
in New York
FEBRUARY
Max Azria launches
BCBG//ATTITUDE a men’s line of
suits and ties
2002–03
january
Max Azria launches Max
& Cleo
may
Max Azria is recognized for
his fundraising success to
support Cedars-Sinai Medical
Genetics Birth Defects Center.
february
BCBGMAXAZRIA
Bridesmaids dress
collection is debuted
july
BCBGirls handbag
collection launches
AUGUST
The brand launches it’s
first shop-in-shop in
Minneapolis, MN
store openings
BCBGMAXAZRIA
Laval, QC
Ste-Foy, QUC
New York, NY
Paolo Alto, CA
Orlando, FL
San Jose, CA
Chengdu, China
Hong Kong, China
Caracas, Venezuela
Calgary, AB (2)
St. Louis, MI
Sherman Oaks, CA
Singapore, China
Beverly Hills, CA
august
BCBGMAXAZRIA is named
one of the Top 50 Private
Companies in L.A. by L.A.
Business Journal
2005
store openings
BCBGMAXAZRIA
Amman, Jordan
North York, ON
Edmonton, AB
Miami Beach, FL
Ft. Lauderdale, FL
Pittsburg, PA
Tigard, OR
Westport, CT
Nashville, TN
Chestnut Hill, MA
Istanbul, Turkey
Edinburgh, UK
Knightsbridge, UK
Leeds, UK
Manchester, UK
AUGUST
BCBGMAXAZRIAGROUP
acquires France-based
designer and contributor
Alan Manoukian and
Spain-based designer,
contributor, and distributor
Don Algodon
SEPTEMBER
BCBGMAXAZRIA is
named best contemporary
designer brand at the
2005 Dallas Fashion
Awards
february
Watch collection for women
AUGUST
BCBGMAXAZRIA debuts
Outerwear collection for
women
MARCH
BCBGMAXAZRIA
introduces optical collection
for women and men
2006
may
Sharon Stone wears
MAX AZRIA Atelier to the
Cannes Film Festival
FEBRUARY
The Max Azria label debuts.
MAXAZRIA.com is
introduced
SEPTEMBER
Max Azria reveils two
separate runway shows
for the first time at New
York Fashion Week,
featuring Max Azria and
BCBGMAXAZRIA.
store openings
BCBGMAXAZRIA
San Antonio, TX
Atlantic City, NJ
Philadelphia, PA
Naples, FL
Woodlands, TX
New York, NY
Tamuning, Guam
Indianapolis, IN
Canoga Park, CA
San Antonio, TX
Charlotte, NC
Greenwich, CT
Albuquerque, NM
New York, NY
East Hampton, NY
Tucson, AZ
Staten Island, NY
Beirut, Lebanon
Bruxelle, Belgium
Bordeaux, France
Barcelona, Spain
Marbella, Spain
Madrid, Spain
Palm Beach, FL

2007 2007
store openings
BCBGMAXAZRIA
Los Angeles, CA
Bridgewater, NJ
St. Thomas, Virgin Islands
San Francisco, CA
Baton Rouge, LA
Wailea, HI
Austin, TX
New York, NY
El Segundo, CA
Charleston, SC
Jacksonville, Fl
Las Vegas, NV
Boston, MA
Pembroke Pines, FL
Oak Brook, IL
Cincinnati, OH
New York, NY
Chicago, IL
Beirut, Lebanon
Doha, Qatar
Istanbul, Turkey
Istanbul, Turkey
Taipei, Taiwan
Mexico City, Mexico (5)
Avignon, France
Lyon, France
Montpellier, France
St-Tropez, France
Paris, France
Ourense, Span
Geneva, Switzerland
New York, NY OCTOBER
Max & Lubov Azria receives
Wells Fargo Century Fashion
Achievement Award at Los
Angeles Fashion Awards
APRIL
Hosts the H.E.L.P. Malawi
Foundation benefit at Max
Azria Melrose Avenue
boutique
JUNE
Cohosts the Whitney Art
Party with Kate Bosworth
in New York
AUGUST
BCBG.COM officially
becomes an e-commerce
destination
OCTOBER
limited edition pink accessories
to raise funds for Susan G.
Komen for the CureFEBRUARY
Cohosts the Artists Banquet at
Deitch Projects in New York
FEBRUARY
Hervé Léger by Max Azria,
BCBGMAXAZRIA and Max
Azria present collections at
Bryant Park in Fall ‘08, the first
time an American designer
presented three collections
for three distinct brands during
New York Fashion Week
2008
store openings
BCBGMAXAZRIA
Los Angeles, CA
North Miami, FL
Atlanta, GA
Marina del Rey, CA
Scottsdale, AZ
Edina, MN
Huntington Station, NY
Pittsburg, PN
Towson, MD
Aventura, FL
Cherry Hill, NJ
Santa Barbara, CA
Glendale, CA
Houston, TX
Austin, TX
Chicago, IL
Las Vegas, NV
North York, ON
Vancouver, BC
Edmonton, AB
Toronto, ON
Kelowna, BC
Mississuaga, ON
Surrey, BC
Burnaby, BC
Richmond Hill, ON
Guiyang, China
Kaohsiung City, Taiwan
Mexico City, Mexico
Guadalajara, Mexico
Oranjestad, Aruba
Panama City, Panama
Anvers, Belgium
Biarritz, France
Nice, France
Luxembourg, Germany
San Francisco, CA
Aventura, FL
MARCH
BCBGeneration launches
as BCBGMAXAZRIA’s
younger lifestyle brand
may
Angelina Jolie wears
MAX AZRIA Atelier to the
Cannes Film Festival
JUNE
Max and Lubov Azria
co-hosts the Whitney Art
Party with Rachel Bilson in
New York. EV Day/ Hervé
Léger artist collaboration is
unveiled and auctioned at
event
OCTOBER
In recognition of the
successful re-launch of the
Hervé Léger brand, Max
Azria is presented with the
2008 Fashion Excellence
Award at the 33rd Annual
Dallas Fashion Awards
2009
store openings
BCBGMAXAZRIA
North York, ON
Edmonton, AB
Richmond, BC
Markham, ON
Houston, TX
Birmingham, AL
Chevy Chase, MD
Edison, NJ
McAllen, TX
Burlington, MA
Valencia, CA
Roseville, CA
Cancun, Mexico
Monterrey, Mexico
Willemstad, Curacao
Berlin, Germany
Cologne, Germany
Dusseldorf, Germany
Hamburg, Germany
Munich, Germany
APRIL
BCBGMAXAZRIA celebrates
its 20th ANNIVERSARY
JUNE
Cohosts the Whitney Art
Party with Camilla Belle in
New York
may
Harpers Bazaar features
Max and Lubov Azria’s
family and home
OCTOBER
Be Chic By Giving the
BCBGMAXAZRIA gift giving
collection launches
DECEMBER
BCBGMAXAZRIA debuts
Within, a limited edition
fragrance for women, in
partnership with perfumer
Sarah Horowitze-Thran
SEPTEMBER
Max and Lubov Azria,
along with New York Police
Commissioner Raymond
Kelly, and Anna
Wintour attend
BCBGMAXAZRIA’s 40th and
5th Event during Fashion’s
Night Out
JUNE
Max Azria collaborates
with Miley Cyrus to create
a limited edition line for
Wal-Mart called Miley & Max
JUNE
Joyce Azria, the daughter
of Max Azria, is appointed
Creative Director of
BCBGeneration
2010
store openings
BCBGMAXAZRIA
Rosemere, QC
Calgary, AB
Brampton, ON
Victoria, BC
Winnipeg, MB
Burlington, ON
Ottawa, ON
Mississauga, ON
Dartmouth, NS
Skokie, IL
Bethesda, MD
Santa Monica, CA
Richmond, VA
Denver, CO
Fairfax, VA
Tampa, FL
Novi, MI
Short Hills, NJ
Kuwait City, Kuwai
Ho Chi Minh City, Vietnam
Chongging, China
Puebla, Mexico
Mexico City, Mexico
Cancun, Mexico
St.Domingo, Domincan Republic
Las Vegas, NV
Costa Mesa, CA
Los Angeles, CA
Paramus, NJ
Atlanta, GA
JUNE
Max and Lubov Azria cohost
the Whitney Art Party with
Emilie De Ravin in
New York
february
BCBGeneration opens its first
store in Mission Viejo, CA
AUGUST
jewelry collection
SEPTEMBER
BCBGMAXAZRIAGROUP
and Nicolas Berggruen acquire
the Karstadt department store
chain in Germany

2010
OCTOBER
Lubov Azria becomes a
member of the Council of
Fashion Designers of America
(C.F.D.A.)
OCTOBER
Max Azria launches LOLA
may
The Los Angeles Team
Mentoring 12th Annual
Soiree honors Max Azria
and Lubov Azria
NOVEMBER
Max Azria cohosts a
cocktail reception in honor of
The Artists Museum exhibition
at the Museum
of Contemporary Art,
Los Angeles
march
a full bridal collection with
accompanying accessories
and footwear
april
BCBGMAXAZRIA introduces
a limited-edition Fashion for
Haiti T-shirt with all proceeds
going toward Clinton-Bush
Haiti Fund
OCTOBER–DECEMBER
BCBGMAXAZRIA –
The Bon Chic Life
Retrospective held in
Hong Kong and Taiwan
2011
FEBRUARY
footwear launches
January
Lubov Azria becomes
Chief Creative Officer
MAY
BCBGMAXAZRIAGROUP is
an official sponsor of the 2011
Billboard Music Awards and
host of the exclusive after-
party.
FEBRUARY
Lubov Azria’s Look of the
Day begins on social media
store openings
BCBGMAXAZRIA
Los Angeles, CA
Westlake, OH
Pointe-Claire, QC
Brossard, QC
Winnipeg, MB
St-Bruno-de-Montarville, QC
Trois Rivieres, QC
Doha, Qatar
Kuala Lumpur, Malaysia (2)
Ho Chi Minh City, Vietnam
Chongqing, China
Beijing, China
Kaohsiung City, Taiwan
Jakarta, Indonesia (2)
Singapore, China
Guadalajara, Mexico
London, UK
SEPTEMBER
Klout names BCBGMAXAZRIA
one of the top Fashion Week
influencers in social media
JULY
Max and Lubov Azria host
the first elite client event at
the Lincoln Road boutique on
Miami Beach
NOVEMBER
BCBGMAXAZRIA hosts
a Fashion Targets Tornadoes
auction
SEPTEMBER
The brand launches
its signature fragrance,
BCBGMAXAZRIA
DECEMBER
Refinery29 ranks
BCBGMAXAZRIA
among the top ten
Pre-Fall 2012 collections
store openings
BCBGMAXAZRIA
Salt Lake City, UT
Victoria, BC
Calgary, AB
Kuala Lumpur, Malaysia
Hanoi, Vietnam
Manila, Philippines
Acapulco, Mexico
Veracruz, Mexico
Lerma, Mexico
Puebla, Mexico
Santiago, Chile
Lima, Peru
Bogota, Columbia
Caracas, Venezuela
Paris, France
FEBRUARY
Lubov Azria receives the
Leadership Award from
NAWBO, the National
Association of Women
Business Owners
march
Michelle Obama wears
BCBGMAXAZRIA at Memorial
Hall, Greensborough, NC
SEPTEMBER
Max Azria is featured as
guest Editor-in-Chief of the
September 2012 issue of
Clin d’oeil Magazine
NOVEMBER
BCBGMAXAZRIA and Hervé
Léger by Max Azria show
the 2013 Pre-Spring Runway
Collections at Fashion
Houston
MAY
BCBGMAXAZRIA sponsors
the Billboard Music Awards
for the second time
JANUARY
Madonna wears Hervé Léger
by Max Azria on her MDNA
World Tour
AUGUST
BCBGMAXAZRIA
launches its third
fragrance, Bon Chic
MAY
As the winner of the
BCBGMAXAZRIA Model
Search, Amanda Hill
becomes the new face of
BCBGMAXAZRIA
JULY–AUGUST
BCBGMAXAZRIA hosts elite
client events in Dallas,
Houston, Chicago, Washington
DC, Seattle and New York
FEBRUARY
BCBGMAXAZRIA and
ClearVision Optical launch
the “Courage” program to
raise funds and awareness
for Susan G. Komen for the
Cure
2012
store openings
BCBGMAXAZRIA
Glendale, CA
Hamilton, ON
Dubai, UAE(4)
Abu Dhabi, UAE
Beirut, Lebanon
Johor Darul Takzim, Malaysia
Ankara, Turkey
Manila, Philippines (3)
Jakarta, Indonesia
Cancun, Mexico
Queretaro, Mexico
Guayaquil, Ecuador
Quito, Ecuador
Guayaquil, Ecuador
Bogota, Columbia
Pampatar,Venezuela
Manila, Philippines
Cannes, France
Marseille, France
Casablanca, Morocco
JANUARY
BCBGMAXAZRIA and
BCBGeneration launch
licensed outerwear, hats
and scarves
JANUARY
BCBGMAXAZRIA, Hervé
Léger by Max Azria and
BCBGeneration relaunch on
e-commerce
march
The Hervé Léger by Max Azria
Swim collection launches
MAY
Mayor Edwin M. Lee declares
May 8th as Max and Lubov Day
in San Francisco
APRIL
its swimwear line
OCTOBER
the fourth fragrance, Bon
Genre, inspired by the
effortlessly cool sensibility of
the Urban Rocker
NOVEMBER
BCBGMAXAZRIA cohosts
the American Express
Elite Client Event in Miami,
Florida
OCTOBER
Hervé Léger and Mattel
partner to create an exclusive
limited edition Hervé Léger
by Max Azria Barbie
MAY
Max & Lubov receive honorary
doctorate degrees from
Academy of Art University in
San Francisco
2013

store openings
BCBGMAXAZRIA
Dubai, UAE
Abu Dhabi, UAE
Ankara, Turkey
Bangkok, Thailand (2)
Singapore, China
Guadalajara, Mexico
Caracas, Venezuela
Marbella, Spain
Madrid, Spain
MARCH
BCBGMAXAZRIA and The
Whitney Museum of American
Art held a VIP Opening Night
Party for the 2014 Whitney
Biennial in New York City.
Lubov Azria and Adam
Weinberg invited guests to
celebrate the artists’ work
being showcased
MARCH
Lubov Azria and a group
from the corporate office
participated in the LA
Marathon running 26.2 miles
from Dodger Stadium to Santa
Monica Beach
APRIL
BCBGMAXAZRIA celebrates
its 25th anniversary
2014 2015
april
Max Azria throws the first
pitch at the L.A. Dodgers
game in los angeles
JANUARY
The Daily Front Row
hosts its first ever Fashion
Los Angeles Awards, and
honors Max and Lubov
Azria with a special
Anniversary Tribute for
Hervé Léger by Max
Azria.
BCBGMAXAZRIA teams
up with The Coveteur for
an exclusive Valentine’s
Day short video featuring
style icon Iris Apfel, DJ/
Model Leigh Lezark, and
Stylist/ Fashion Director
Anya Ziourova.
FEBRUARY
The Azria Family is featured
in Angeleno Magazine as
one of Los Angeles’ Power
Families
MARCH
Lubov Azria joins runners
from over fifty states and
55 countries participating in
the Los Angeles Marathon,
beginning at Dodger Stadium
and ending at Santa
Monica Beach.
December
In December, Hervé Léger
by Max Azria hosted the
New York Botanical Garden
Winter Wonderland Ball.
2016
FEBRUARY
The Impression.com
ranks BCBGMAXAZRIA
and Hervé Léger among
the top 10 shows from
Spring 2016 New York
Fashion Week.
In a Valentine’s Day
collaboration with
TheCoveteur.com, fitness
entrepreneur Tara Stiles
is featured in a video
wearing her favorite
BCBGMAXAZRIA pieces.
The video ranks as the
second most-watched on
The Coveteur’s site.
march
The grand opening of
BCBGMAXAZRIA’s flagship
store takes place at Ginza
in Tokyo, one of the world’s
premier luxury shopping
districts.
AS OF March 2016

OUR
WORLDWIDE
PRESENCE
13,500+
Points of Sale
1,000+
Stores Worldwide
10,000+
Employees Worldwide
500,000+
Facebook Followers
6,590,000
Direct Mail Pieces
Instagram Followers
Countries
47
500,000+
Numbers estimated;
subject to change.
TWITTER Followers
500,000+
7,000,000,000
RUNWAY SHOW COVERAGE
CIRCULATION WORLDWIDE

Always on the forefront of fashion,
BCBGMAXAZRIA is the premier lifestyle
brand for the dynamic woman. Fusing
creativity, accessibility, desirability and
wearability, BCBGMAXAZRIA occupies
a unique position in the American fashion
marketplace, offering sophisticated, confident
designs that take customers from work to the
weekend in style.

BRAND DNA
INDIVIDUAL
CHIC
TIMLESS
VERSATILE
ELEGANT
LIFESTYLE

BCBGMAXAZRIA collections begin with a vision
inspired by art and culture, which is translated
into colors, prints, silhouettes and finishes. With
steadfast attention to fabrication, construction and
fit, each collection comes together as a complete
and inspirational narrative.
DESIGN
PHILOSOPHY
DESIGN
PRINCIPLES
LUXURY
TASTEFUL
SEXY
DRESSED UP
ECLECTIC/VINTAGE
ATTENTION TO DETAIL
ASPIRATIONAL

THE CONNOISSEUR
is chic and sophisticated with a discriminating sense
of style that ranges from casual and relaxed to
classically elegant.
THE VISIONARY
is an independent thinker and trendsetter,a trailblazer
in inspirational expressions of fashion.
THE SOCIALITE
is part of the enviable elite, affluent, coiffed and well-
versed in the latest must-have styles.
THE URBAN ROCKER
is cutting-edge and effortlessly cool, and infuses her
style with rock-and-roll influence.
THE
CUSTOMER

BCBGMAXAZRIA Runway is a limited edition collection of
visionary designs that is presented at New York Fashion
Week each season. With an emphasis on craftsmanship and
attention to detail, each coveted piece conveys the inspiration
of the season while capturing the essence of the brand. The
collection, available exclusively at BCBGMAXAZRIA boutiques
and at BCBG.COM, gives women the unique opportunity to
integrate runway designs into their wardrobe, making couture
style accessible every day.
RUNWAY
COLLECTION

RUNWAY
COLLECTIONS
spring ‘09 spring ‘10spring ‘10spring ‘09 fall ‘10fall ‘09 fall ‘09fall ‘08
spring ‘08
fall ‘08 fall ‘10 spring ‘11spring ‘11
fall ‘07 fall ‘07 spring ‘08spring ‘04 spring ‘04
Fall ‘03Fall’03
spring ‘05 spring ‘05Fall ‘04Fall ‘04 fall ‘05 fall ‘05 spring ‘06spring ‘06 fall ‘06fall ‘06 spring ‘07 spring ‘07
fall ‘11
fall ‘13 fall ‘13 spring ‘14 spring ‘14spring ‘13 fall ‘14 Spring ‘15 FALL ‘15 spring ‘16fall ‘14 Spring ‘15 FALL ‘15 spring ‘16
fall ‘12 fall ‘12
spring ‘13
fall ‘11 spring ‘11 spring ‘11
fall ‘00Spring ‘00fall ‘99 spring ‘01spring ‘01fall ‘00Spring ‘00Fall ‘99 fall ‘02fall ‘02Spring ‘02Spring ‘02 spring ‘03 spring ‘03fall ‘01 fall ’01
fall ‘96 Spring ‘99fall ’97Spring ‘97 fall ‘98spring ‘98fall’96 Spring ‘99Spring ‘98Spring ’97 fall ‘97 Spring ‘98
FALL ‘16 FALL ‘16

Our fashion-forward campaigns reflect the vision and
integrity of the BCBGMAXAZRIA brand. Working
with top talent, we create striking imagery that
communicates the aspirational message of the
season and conveys the lifestyle of our brand. We
have partnered with talented artists including Patrick
Demarchelier, Peter Lindberg, Paolo Roversi and
Camilla Akrans to create memorable campaigns
featuring top models like Jessica Stam, Shalom
Harlow, Amy Wesson, Angela Lindvall and Karen
Elson. Our goal is to inspire and exude confidence,
beauty and empowerment.
THE
CAMPAIGNS

SPRING
1999Photographer
tom monroe
Model
trish goff
FALL
1998Photographer
tom monroe
Model
shalom harlow
SPRING
1998Photographer
tom monroe
Model
amy wesson
FALL
1997Photographer
walter chin
Model
Georgina Granville
FALL
1996Photographer
wayne maser
Model
Georgina Granville
SPRING
1996Photographer
Mario Testino
Model
Georgina Granville
SPRING
1997Photographer
enrique velasquez
MODEL
Georgina Granville

SPRING
2002Photographers
David Sims, Jenny Van
Sommers
Model
Maja Latinovic
FALL
2002Photographer
Nathaniel Goldberg
Model
Amanda Moore
FALL
2001Photographers
David Sims, Fredrik
Lieberath
Model
Delphine Balfort
SPRING
2001Photographer
jan welters
Model
liisa winkler
FALL
1999Photographer
MIKAEL JANSSON
Model
MAY anderson
SPRING
2000Photographer
peter lindbergh
Models
trish goff,
may anderson,
claudella perreault,
adriana lima,
tabitha simmons
FALL
2000Photographer
JAN WELTERS
Models
MAY ANDERSON,
MINI ANDEN

FALL
2005Photographer
Patrick Demarchelier
Models
Jessica Stam,
Caroline Trentini,
Querelle jansen,
Jovita Miseviciute
SPRING
2006Photographer
Models
Jessica Stam,
Shannon Click,
Ruslana Korshunova
SPRING
2005Photographer
patrick demarchelier
Models
Jessica Stam,
Kurt Magnum,
Jovita Miseviciute,
David Sands,
Dan Kilpatrick,
Jonathan Lee
FALL
2004Photographer
max vadukul
Model
Anna Jagodzinska
SPRING
2003Photographer
Paolo roversi
Model
inga eriksdottir
FALL
2003Photographer
Paolo roversi
Model
liliane ferrarezi
SPRING
2004Photographer
Model
Louise Pedersen

FALL
2009Photographer
Sebastian Feana
Models
Imogen morris-clarke,
Katie fogarty,
Gracie carvalho
SPRING
2009Photographer
Model
Eva Herzigova
FALL
2008Photographer
Models
Tanta Dziahileva,
Nicole Trunfio,
Serafima Vakulenko
SPRING
2008Photographer
Model
karen elson
FALL
2006Photographer
Models
Jessica Stam,
Rosie Huntington-
Whiteley,
Natalia Halicka
SPRING
2007Photographer
Model
malgosia bela
FALL
2007Photographer
Model
angela lindvall

FALL
2012Photographer
Hasse Nielsen
Models
elena Melnik,
ella kandyba
SPRING
2013Photographer
Chad Pitman
Models
Patrycja Gardygajo,
carola remer
SPRING
2012Photographer
Camilla Akrans
Models
Theres AlexandersSon,
daniela mirzac
FALL
2011Photographer
Camilla Akrans
Models
Theres AlexandersSon,
Suzie Bird
SPRING
2010Photographer
Raymond Meier
Models
Kristy Kaurova,
Anastasia Kuznetsova
SPRING
2011Photographer
Greg Kadel
Models
Fabiana Meyer,
Emily Senko
FALL
2010Photographer
David Sljiper
Models
Marlena Szoka, Marike
Le Roux, Taryn Davidson

FALL
2015Photographer
Thorstad boe,
marion jaklin
Models
TAYA, ANASTASIJA
SPRING
2015Photographer
Thorstad boe,
marion jaklin
Models
TAYA, ANASTASIJA
FALL
2014Photographer
meredith bruner
Models
anya leuenberger,
svea berlie
SPRING
2014Photographer
Meredith Bruner
Models
Charlotte Wiggins,
Stephanie Hall
SPRING
2016Photographer
BOE MARION
Models
jessica stam,
sara blomqvist,
laura james
FALL
2013Photographer
MEREDITH BRUNER
Models
Kayley Chabot,
blake meyers

BCBGMAXAZRIA boasts an extensive editorial
presence due to diligent in-house marketing and
public relations. Over eighty team members work
closely with Max and Lubov to conceive and execute
ad campaigns, social media initiatives, celebrity
dressing and editorial placement.
BCBGMAXAZRIA’s customary slot at the beginning
of New York Fashion Week generates considerable
enthusiasm for the brand and typically positions the
collection at the forefront of seasonal trends. From
their debut, BCBGMAXAZRIA designs are regularly
featured on magazine covers and in feature spreads,
both domestically and internationally.
The brand receives a significant amount of publicity
due to its dedicated A-list following, which includes
stars like Alicia Keys, Halle Berry, Fergie, Carrie
Underwood, Rachel Bilson, Angelina Jolie, Michelle
Obama, January Jones, Florence Welch and Olivia
Palermo. These celebrities wear the brand to special
events as well as in their everyday lives precisely
embodying the spirit with which the collections are
designed.
PRESS

The BCBGMAXAZRIA experience begins inside
300 branded boutiques worldwide and 285 partner
shops in leading retail chains like Saks Fifth Avenue,
Bloomingdale’s, and the UK’s Harrod’s. Customers
experience unparalleled sophistication and
commitment to quality through product offering, store
design and seasonal collateral.
The seamless translation of Lubov’s creative vision
throughout the stores is due to her direct involvement
with every aspect of the customer experience. She
oversees the company’s merchandising, visuals,
brand, marketing and store concepts teams on
everything from décor and merchandising displays to
window installations and promotions. Understanding
the importance of employee education and training,
Lubov’s seasonal training initiatives give retail
and wholesale associates the tools to effectively
communicate with customers.

In addition to its impressive worldwide presence,
the BCBGMAXAZRIA collection is available on
our e-commerce website, bcbg.com. Lubov also
oversees the complete online experience, working
directly with the e-commerce and web operations
teams to create an engaging, relevant online
marketplace that transforms each season with
content, imagery and offering.
GLOBAL
PRESENCE

Max Azria Atelier, the company’s most exclusive
offering of couture eveningwear and special-
event dresses, was launched in 2004. Honoring
the heritage of the BCBGMAXAZRIA brand
with one-of-a-kind dresses that appeal to
a woman’s femininity, Atelier is ubiquitous
at esteemed Hollywood events and on the
red carpet. Our A-list following of socialites,
celebrities and tastemakers includes Alicia
Keys, Halle Berry, Fergie, Carrie Underwood,
Rachel Bilson, Angelina Jolie, Michelle Obama,
January Jones, Florence Welch and Olivia
Palermo.

RED CARPET MOMENTS
Julie bowen
2013
Melanie fiona
2011
sharon stone
2006
Aleksa Palladino
2011
alicia keys
2009
beyonce
2007
CARRIE UNDERWOOD
2014
keira knightely
2004

RED CARPET MOMENTS
sarah michelle gellar
2005
emily deschanel
2010
angelina jolie
2008
maria menounos
2014
rihanna
2006
giuliana rancic
2013
beyonce
2010
halle berry
2005

RED CARPET MOMENTS
kelly clarkson
2006
kaylee cuoco
2013
rihanna
2008
viola davis
2009
heather graham
2013
angie harmon
2009
heidi klum
2014
kristen wiig
2015

Hervé Léger has been synonymous with
glamour and sensuality since its inception
in 1985. Re-launched by Max and Lubov in
2007, the Hervé Léger by Max Azria collection
maintains the couturier’s heritage while
evolving with the Azrias’ distinct vision. The
signature bandage dress sculpts the body and
accentuates the curves of the female form.
Sensuous, exclusive and unforgettable, Hervé
Léger by Max Azria embodies empowered
femininity, paying tribute to timeless glamour.

POWERFUL
DYNAMIC
GLAMOROUS
SENSUAL
ICONIC
COUTURE
EXCLUSIVE
BRAND DNA

Hervé Léger by Max Azria begins and ends with
the female form. Each piece is constructed from
individually knit bandages, engineered to contour
curves and transform the body. The iconic bandage
dress utilizes volume and proportion to highlight a
woman’s best assets. Drawing from the brand’s
DNA and signature bandage construction, we
have evolved our design process and refined the
technique to create new ways to contour curves and
transform the body.
DESIGN
PHILOSOPHY

THE JET-SETTER
Ambitious, adventurous and visionary, the Jetsetter’s
vibrant lifestyle is infused with fearless ambition. A
trailblazer in inspirational expressions of fashion, she
is attracted to fashion-forward, sensual pieces that
reveal her athletic silhouette.
THE SOCIALITE
Affluent and well-coiffed, the Socialite lives in the
spotlight. From premieres to charity galas, she is
frequently photographed, and her style reflects a
studied blend of polished elegance and seductive
glamour.
THE EXECUTIVE
High-powered, sophisticated and discriminating, the
Executive understands how personal style affects
public perception. She has mastered the art of casual
elegance, and looks for timeless pieces that evoke
power and prestige and transition seamlessly from
day to night.
THE
CUSTOMER

RUNWAY
COLLECTIONS
SPRING ‘15 Fall ‘15 spring ‘16SPRING ‘15 Fall ‘15 spring ‘16
FALL ‘14
FALL ‘14 FALL ‘14
FALL ‘14
SPRING ‘15 Fall ‘15 spring ‘16SPRING ‘15 Fall ‘15 spring ‘16
SPRING ‘14 SPRING ‘14 SPRING ‘14fall ‘13fall ‘13fall ‘13 SPRING ‘14
Spring ‘12Spring ‘12
fall ‘12 fall ‘12 SPRING ‘13 SPRING ‘13 fall ‘13SPRING ‘13fall ‘12 SPRING ‘13fall ‘12
fall ‘08 fall ‘08 fall ‘08 fall ‘08 Spring ‘09 Spring ‘09 Spring ‘09 Spring ‘09 fall ‘09 fall ‘09 fall ‘09fall ‘09
Spring ‘12 Spring ‘12
spring ‘10
spring ‘10
spring ‘10
spring ‘10 fall ‘10 fall ‘11 fall ‘11SPRING ‘11 SPRING ‘11 SPRING ‘11SPRING ‘11fall ‘10 fall ‘10 fall ‘10 fall ‘11 fall ‘11
FALL ‘16 FALL ‘16 FALL ‘16 FALL ‘16

THE
CAMPAIGNS
Each season, a premier team of photographers,
stylists and hair and makeup artists collaborate
to produce a powerful ad campaign for Hervé
Léger by Max Azria. The cutting-edge images
that result capture the mood of the collection
and highlight the season’s silhouettes, colors and
textures. A fundamental message of strength and
seduction informs every element of the campaigns,
encouraging brand recognition and integrity while
facilitating the vision, creativity and evolution of
Hervé Léger by Max Azria.
FALL
2008Photographer
alexei hay
Model
amy wesson
FALL
2009Photographer
richard kern
Model
lissy truille
SPRING
2009Photographer
alexei hay
Model
emma balfour

SPRING
2010Photographer
chad pitman
Model
lyoka
SPRING
2011Photographer
camilla akrans
Model
olga sherer
FALL
2010Photographer
camilla akrans
Model
tara gill
FALL
2012Photographer
hasse nielsen
Model
lina zhang
FALL
2011Photographer
camilla akrans
Model
ieva laguna
SPRING
2012Photographer
camilla akrans
Models
fatima,
Ieva Laguna
SPRING
2013Photographer
chad pitman
Model
samantha gradoville

SPRING
2015Photographer
boe marion
Model
Liene Podina
FALL
2015Photographer
hunter & gatti
Model
Ieva Laguna
SPRING
2016Photographer
boe marion
Model
stasha yatchuk
FALL
2014Photographer
Steven pan
Model
maria flavia ferrari
FALL
2013Photographer
chad pitman
Model
samantha gradoville
SPRING
2014Photographer
meredith bruner
Model
alla kostromichova

The inimitable Hervé Léger silhouette is ubiquitous at
esteemed events, from exclusive fundraisers to the
red carpet at the Academy Awards. Top celebrities
like Kate Winslet, Anne Hathaway, Sharon Stone,
Diane Kruger, Heidi Klum, Madonna, Jennifer Lopez,
Sofia Vergara, Milla Jovovich and Katy Perry are
regularly photographed in the brand. Lubov and the
company’s marketing and public relations teams
work to highlight Hervé Léger’s ageless appeal
and strategically align the brand with exclusive
opportunities and events around the world.
Hervé Léger enjoys incredible support from fashion
stylists and lifestyle publications, and boasts regular
magazine covers and editorial features across
domestic and international publications. Each
collection debuts during New York Fashion Week
and has traditionally been received with enthusiastic
reviews by industry publications and websites.
Hervé Léger by Max Azria regularly partners with
charitable organizations, most notably the Whitney
Museum of American Art. Lubov and Max have
sponsored and co-chaired the Whitney’s annual Art
Party benefit since 2007, and the ticket has become
more exclusive and coveted each year. Lubov
participates in artist collaborations in anticipation of
the Art Party, such as the umbrella she and artist
Mark Fox designed for the 2009 event, and the
“Bandage/Bondage” sculpture by E.V. Day in 2008.
PRESS

Hervé Léger by Max Azria is globally renowned for
its luxurious, sensual style. The collection is sold
in 18 Hervé Léger boutiques worldwide, luxury
department stores, retail chains and specialty
boutiques, and online at herveleger.com and net-
a-porter.com.
Lubov works closely with the merchandising, visuals
and store concepts teams to ensure a consistent,
elevated aesthetic throughout the brand’s retail
locations. The prominent logo, coupled with a
lavender and silver palette, distinguish the brand,
while compelling displays of the season’s key
pieces inform the customer experience. In 2009,
Lubov debuted an authenticity program, in which
customers register their garments to further their
Hervé Léger by Max Azria experience.
GLOBAL
PRESENCE

BCBGeneration bridges the gap between
aspiration and imitation. Positioned between
fast fashion and contemporary influences,
it’s a full lifestyle offering for a modern,
fashion-forward girl.

BRAND DNA
ENERGETIC
FREE
YOUTHFUL
SPONTANEOUS
COOL
SPIRITED
FEMININE

We are a young, contemporary brand made for the
youthful and spontaneous of spirit. BCBGeneration
is about more than clothes with an affordable
price point. Our name says it all: remembering our
BCBGMAXAZRIA culture of good style and good
attitude along with our generation’s flair for infusing
energy and modern edge in all that we do. We curate
trends to meet the needs of our Generation Girl, who
has the world at her fingertips.
BRAND
MESSAGE

We live to create. We love to love. We are
BCBGeneration. We design with an “of the moment”
spontaneous spirit. We draw inspiration from our
colorful heritage and creative surroundings. We tell
stories through fabrics and trims. We make memories
through colors and details. We enjoy taking what
inspires us and designing a collection that resonates
with who we are and the life we are creating.
DESIGN
PHILOSOPHY
Things that inspire us...
• FRIENDS, MUSES, TRAVELING OUR SPIRITED WORLD, LOVE, NOSTALGIA,
OUR HERITAGE, GOALS AND MAX LUBOV.
• OUR CUSTOMER: THE GEN GIRL—TREND CURATOR, CITY CHIC AND
THE GIRL NEXT DOOR, ALL ROLLED INTO ONE.
• OUR AESTHETIC: PARISIAN CHIC, L.A. COOL.
• THE ROOT OF OUR NAME, BCBG: BON CHIC, BON GENRE (GOOD STYLE, GOOD ATTITUDE).
• OUR LEADER, JOYCE AZRIA: ALWAYS SURE TO BRING THE SOUL.

All fashionable, all Generation, all you. With a target
market between 20-29, we categorize her into three
genres: Trend Curator, City Chic, and the Girl Next
Door; we note that her mood changes every day, and
she cannot be boxed into one label completely.
The Generation Girl lives life to the fullest and is
plugged into all of today’s social platforms. She is
a fashion lover, a risk taker and a woman who is
not afraid to speak her mind. Her choice of clothing
reflects her adventurous spirit as well as her strong,
independent nature.
THE
CUSTOMER

THE
CAMPAIGNS
FALL
2008Photographer
ALEXEI HAY
ModelS
KENDRA SPEARS AND
lindsay
SPRING
2009Photographer
alexei hay
ModelS
Nika AND MARSHA PORT
FALL
2009Photographer
DAVID CALICCIHIO
Model
JESSICA PITTI

FALL
2010Photographer
DAVID ROEMER
ModelS
DORITH MOUS AND
SOO JOO PARK
SPRING
2010Photographer
DAVID ROEMER
ModelS
MARTHA HUNT, CHARLOTTE
CAREY, ANNA SPECKHART,
ADESUWA AIGHEWI AND
TAYLOR ROSE
SPRING
2011Photographer
DAVID ROEMER
ModelS
ANNE-SOPHIE MURAD AND
DARIA ZHEMKOVA
FALL
2011Photographer
DAVID ROEMER
ModelS
MINA CVETKOVINA AND
SHARON KAVJIAN
SPRING
2012Photographer
DAVID ROEMER
ModelS
EMMA ISHITA, ANZHELA
TWENKO AND ANYA
KAZAKOVA
FALL
2012Photographer
ANGELO PENNETTA
Model
TAYLOR WARREN
SPRING
2013Photographer
MATT IRWIN
Model
ZUZANA B

FALL
2013Photographer
MEREDITH BRUNER
Model
STAZ LINDES
SPRING
2014Photographer
MEREDITH BRUNER
ModelS
FALL
2014Photographer
MEREDITH BRUNER
ModelS
BRYDEN JENKINS AND
VITA SIDORKINA
SPRING
2015Photographer
MEREDITH BRUNER
ModelS
LIZA YERMALOVICH AND
VITA SIDORKINA
FALL
2015Photographer
ZOEY GROSSMAN
ModelS
IRA SUMBAEVA AND ERIKA
LABANAUSKAITE
SPRING
2016Photographer
ZOEY GROSSMAN
Model
ANNA SHUT

BCBGeneration sets itself apart in a sea of brands. It’s
distributed in more than 100 countries and over 800
retail locations globally. The brand can be found at
key US retailers such as Nordstrom, Bloomingdale’s,
Macy’s, Dillard’s and Lord Taylor, and online at
BCBGeneration.com and Amazon.com.
GLOBAL
PRESENCE

@BCBGMAXAZRIA
#BCBGMOMENT
@HERVELEGER
@BCBGENERATION
#GENGIRL
Like us on Facebook and follow the #BonChicLife
on Instagram and Twitter, or join us at the
BONCHICBLOG.COM, EXPERIENCE.HERVELEGER.
COM and THEGENERATIONNATION.COM for more
of the latest news and fashionable updates!
STAY
CONNECTED

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