This document summarizes a presentation about revamping the marketing strategy for Livescribe's Smartpen. It discusses the product, target market of students and professionals, and recommendations to expand distribution and launch a new promotional campaign using social media contests and partnerships with retailers. Financial projections estimate a 3.7% increase in market share and 33.7% revenue growth within the first year of the new strategy.
The document outlines Square's business proposition of providing a simple and low-cost way for merchants to accept credit card payments using a mobile device. Key points include:
- Square charges merchants a flat 2.75% fee per transaction with no setup costs or monthly fees.
- The company has experienced rapid growth, processing over $1 million in payments per day.
- Square targets small businesses and individuals by offering a simple interface and device that plugs into smartphones.
- Backed by experienced founders and investors, Square aims to become the dominant platform in mobile payments by acquiring new merchants through wide exposure and competitive pricing.
The business plan is for a new branch of the department store 'Our Shoph' opening in Kozhikode, Kerala. The store aims to provide quality products and services while keeping customers happy. It will employ around 90 people across 13 departments. Estimated monthly revenue is 9 million INR with a projected profit of 90,000 INR after expenses like purchases, salaries, taxes, and loan interest. The initial capital investment is 7 million INR from owners along with a 3 million INR loan. The store is located strategically and will promote through local media to target middle and higher income customers.
As a part of the interview process for Head of Marketing WeWork India, I was given this case study to attempt in 48 hours:
WeWork has shifted its focus to medium and large size businesses only. The company is currently operational in 3 cities in India and intends to expand to 4 more new markets (Pune/Hyderabad/Chennai/Delhi) in the country in 2019.
Their goal is:
To reach an occupancy of 75%+ in all markets
To have a 'top of the mind' recall for all stakeholders involved in the decision making process.
Increase ROI of all marketing led activities.
Strengthen it's brand presence in existing markets.
Please present a marketing plan - WeWork in India for 2019.
Make reasonable assumptions. Do respond back in a Powerpoint presentation.
Hope the presentation helps you!
This is an example of how the Business Model Canvas can be used to remodel a failing business.
The example used is for SWATCH. And how Nicholas Hyeck created a new Value proposition. Watches are can jewellery and fashion items
Condi is developing an end-to-end marketplace that allows people to purchase fractional shares of vacation homes, gaining ownership benefits without the hassle and costs of whole home ownership. By purchasing just 1/10th of a home for around $16,500 down, owners can enjoy 5 weeks of usage per year while Condi handles property management, scheduling, and financing. The platform aims to provide a more affordable and flexible alternative to traditional timeshares and whole home ownership through a shared equity model.
IKEA - Digital Business Model and HistoryTanuj Barai
This document provides information about MBA Sem 1 students from the 2020-2021 batch of a certain division and subgroup. It then provides details about the furniture retail company IKEA, including its founder Ingvar Kamprad, history since 1943, vision, mission, goals, and business model. It discusses IKEA's focus on digital strategies and its evolution into new areas like smart home products and self-driving vehicles. Finally, it summarizes how IKEA uses analytics to support continued growth and innovation.
The document is an investor pitch deck for Samosa King, a company that aims to expand the availability of samosas across India. Samosa King plans to open its own stores as well as franchise locations to sell over 20 varieties of vegetarian and non-vegetarian samosas. It will use a cloud kitchen model supported by a central production facility. The business aims to start in Hyderabad and Telangana before expanding nationwide through a franchise model. Samosa King is seeking 50 lakhs (INR) of investment to fund the opening of three new company-owned stores, marketing, and operating costs for the central kitchen in the first quarter.
The document outlines Square's business proposition of providing a simple and low-cost way for merchants to accept credit card payments using a mobile device. Key points include:
- Square charges merchants a flat 2.75% fee per transaction with no setup costs or monthly fees.
- The company has experienced rapid growth, processing over $1 million in payments per day.
- Square targets small businesses and individuals by offering a simple interface and device that plugs into smartphones.
- Backed by experienced founders and investors, Square aims to become the dominant platform in mobile payments by acquiring new merchants through wide exposure and competitive pricing.
The business plan is for a new branch of the department store 'Our Shoph' opening in Kozhikode, Kerala. The store aims to provide quality products and services while keeping customers happy. It will employ around 90 people across 13 departments. Estimated monthly revenue is 9 million INR with a projected profit of 90,000 INR after expenses like purchases, salaries, taxes, and loan interest. The initial capital investment is 7 million INR from owners along with a 3 million INR loan. The store is located strategically and will promote through local media to target middle and higher income customers.
As a part of the interview process for Head of Marketing WeWork India, I was given this case study to attempt in 48 hours:
WeWork has shifted its focus to medium and large size businesses only. The company is currently operational in 3 cities in India and intends to expand to 4 more new markets (Pune/Hyderabad/Chennai/Delhi) in the country in 2019.
Their goal is:
To reach an occupancy of 75%+ in all markets
To have a 'top of the mind' recall for all stakeholders involved in the decision making process.
Increase ROI of all marketing led activities.
Strengthen it's brand presence in existing markets.
Please present a marketing plan - WeWork in India for 2019.
Make reasonable assumptions. Do respond back in a Powerpoint presentation.
Hope the presentation helps you!
This is an example of how the Business Model Canvas can be used to remodel a failing business.
The example used is for SWATCH. And how Nicholas Hyeck created a new Value proposition. Watches are can jewellery and fashion items
Condi is developing an end-to-end marketplace that allows people to purchase fractional shares of vacation homes, gaining ownership benefits without the hassle and costs of whole home ownership. By purchasing just 1/10th of a home for around $16,500 down, owners can enjoy 5 weeks of usage per year while Condi handles property management, scheduling, and financing. The platform aims to provide a more affordable and flexible alternative to traditional timeshares and whole home ownership through a shared equity model.
IKEA - Digital Business Model and HistoryTanuj Barai
This document provides information about MBA Sem 1 students from the 2020-2021 batch of a certain division and subgroup. It then provides details about the furniture retail company IKEA, including its founder Ingvar Kamprad, history since 1943, vision, mission, goals, and business model. It discusses IKEA's focus on digital strategies and its evolution into new areas like smart home products and self-driving vehicles. Finally, it summarizes how IKEA uses analytics to support continued growth and innovation.
The document is an investor pitch deck for Samosa King, a company that aims to expand the availability of samosas across India. Samosa King plans to open its own stores as well as franchise locations to sell over 20 varieties of vegetarian and non-vegetarian samosas. It will use a cloud kitchen model supported by a central production facility. The business aims to start in Hyderabad and Telangana before expanding nationwide through a franchise model. Samosa King is seeking 50 lakhs (INR) of investment to fund the opening of three new company-owned stores, marketing, and operating costs for the central kitchen in the first quarter.
Marks & Spencer is a British retailer founded in 1884 that sells clothing, home products, and food. It has traditionally targeted middle to high income customers in major UK cities. However, the UK market is becoming saturated and M&S's expansion efforts have not kept up with its growing product range. To address this, M&S plans to expand globally and increase sales and profits through continued innovation, acquisitions, and improved supply chain management.
Build-A-Bear Workshop was founded in 1996 by Maxine Clark and allows customers to personally create stuffed animals. It became very successful despite opening during the dot-com era, which was a difficult time for retailers. The company grows by opening numerous new stores each year in both the US and internationally. Build-A-Bear's success stems from selling an experience where customers participate in making a personalized stuffed animal rather than just a product. The customization process creates fiercely loyal customers and long-term value.
(1) The document outlines a business plan for "The Stationery Shop", a sole proprietorship stationery store to be opened in Peshawar, Pakistan. (2) The shop will sell stationery supplies like paper, books, pens as well as offer printing, scanning and photo copying services. (3) The target market segments are students from local schools and colleges as well as office workers, and the shop aims to meet the needs of the local community by being the only stationery option in the nearby area.
The Pitch Deck We Used To Raise Over $1 MillionStuart Logan
Twine has raised over $1 million. This is one of the pitchdecks we used. Here is the story:
https://www.twine.fm/blog/pitch-deck-used-to-raise-a-million/
Note, I removed 5 sensitive slides in the Appendix: Financials, Projections, Competition, and Marketing Strategy.
This business plan is for Rasa Foods, a small fast food business located in Dambulla, Sri Lanka. The business will provide local Sri Lankan foods and beverages made from organic ingredients within a natural environment. Rasa Foods aims to achieve a net profit of Rs. 300,000 by 2017 with an initial investment of Rs. 800,000. The business will be run by the owner and manager KPWDR Weerasinghe with 10 employees. The marketing plan discusses targeting customers interested in local, organic foods like travelers and health-conscious individuals. The operations plan details the location, facilities design, and sourcing of raw materials from local farmers to provide customers a village-style dining experience with fresh
Lunar is building a financial super app and the first pan-Nordic challenger bank to reshape banking in the Nordic region. They have received an EU banking license, launched in Denmark, Norway, and Sweden, and onboarded over 130,000 users in their first year. Lunar is building its own technology stack from scratch and was the first Nordic bank approved to operate fully in the cloud. Their goal is to become the dominant bank in the Nordics within the next three years by offering the best customer experience and bundling various financial products and services.
Starling Bank is a digital-only bank based in London that serves retail and business customers. It has grown rapidly since launching in 2014, reaching over 1.3 million retail accounts and 200,000 business accounts. Starling has raised $470 million in funding to develop its banking platform and services. While still unprofitable, Starling aims to achieve profitability by 2021 by improving revenue streams from payments, marketplace commissions, and banking-as-a-service offerings provided to fintech partners.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
This document summarizes information about Starling Bank and Anne Boden, its founder and CEO. Some key points:
- Starling Bank is a mobile-only banking service that offers innovations not previously seen from banks, such as direct integration with Faster Payments and open banking APIs.
- It has launched a marketplace platform offering insurance, foreign exchange, investments and other financial products directly through its app.
- The document encourages downloading the Starling Bank app or visiting its website for more information. Anne Boden and Starling Bank will be presenting at the NOAH conference in June 2018.
This document is an investment deck for a Vietnam-based digital brokerage startup called Anfin. The summary is:
Anfin was founded to be Vietnam's first fully digital brokerage, delivering wealth management products through a next-generation mobile app. The deck outlines the large market opportunity in Vietnam as stock market participation grows rapidly. Anfin plans to engage and monetize users through fractional share trading, education resources, and new product offerings over time. Projections show Anfin reaching 80,000 funded accounts by late 2022, generating over $1 million in annualized commission revenue. The founders are seeking a Series A round to accelerate partnerships and customer acquisition.
The document appears to be about a company called Statsbot that provides a bot for Slack. It includes Statsbot's website and contact information. Various metrics are given about Statsbot's user base of over 25,000 weekly active users, 20% weekly growth in recurring revenue, and their goal of opening an API for data providers. The founders have 10 years of working together and degrees from Bauman Technical University.
Cafetino is an app that allows users to find nearby coffee shops, view menus, place orders, and pay for their coffee without having to wait in line. The app aims to provide a more convenient way for customers to order coffee while reducing contact during the COVID-19 pandemic. It currently has a working MVP and is developing additional features like loyalty rewards before expanding to more coffee shops in Romania and other European countries.
If you are planning to start a new handicraft business, the first thing you will need is a business plan. Use our sample Moore Products - Handicraft Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new handicraft business, spend as much time as you can reading through some examples of retail store-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Moore Products - Handicraft Business Plan for you to get a good idea about how perfect a handicraft business plan should look like and what details you will need to include in your stunning business plan.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
The document outlines Preeti Furniture's business plan for an office furniture company. It discusses launching in November 2015 and hopes to establish the brand within 3 years and earn a profit of 1.5 crore. The company will produce and sell various types of office furniture. It plans to spend over 10 lakhs on advertising through TV and radio. The target areas are Bandar Kurla Complex and Vashi. The document then discusses the company's products, pricing, promotion strategies, and the different stages of the product life cycle it expects to experience.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
This document outlines new product strategies for Apple. It discusses the elements of a product strategy, including what is being sold, customer value, pricing, distribution, and target market. It also covers the three types of new product strategies: product improvement, product imitation, and product innovation. Specific examples of strategies Apple could use are then provided, such as improving existing apps and developing thinner iPad models. Steps for developing a new product strategy like defining the product and identifying market needs are also outlined.
Marks & Spencer is a British retailer founded in 1884 that sells clothing, home products, and food. It has traditionally targeted middle to high income customers in major UK cities. However, the UK market is becoming saturated and M&S's expansion efforts have not kept up with its growing product range. To address this, M&S plans to expand globally and increase sales and profits through continued innovation, acquisitions, and improved supply chain management.
Build-A-Bear Workshop was founded in 1996 by Maxine Clark and allows customers to personally create stuffed animals. It became very successful despite opening during the dot-com era, which was a difficult time for retailers. The company grows by opening numerous new stores each year in both the US and internationally. Build-A-Bear's success stems from selling an experience where customers participate in making a personalized stuffed animal rather than just a product. The customization process creates fiercely loyal customers and long-term value.
(1) The document outlines a business plan for "The Stationery Shop", a sole proprietorship stationery store to be opened in Peshawar, Pakistan. (2) The shop will sell stationery supplies like paper, books, pens as well as offer printing, scanning and photo copying services. (3) The target market segments are students from local schools and colleges as well as office workers, and the shop aims to meet the needs of the local community by being the only stationery option in the nearby area.
The Pitch Deck We Used To Raise Over $1 MillionStuart Logan
Twine has raised over $1 million. This is one of the pitchdecks we used. Here is the story:
https://www.twine.fm/blog/pitch-deck-used-to-raise-a-million/
Note, I removed 5 sensitive slides in the Appendix: Financials, Projections, Competition, and Marketing Strategy.
This business plan is for Rasa Foods, a small fast food business located in Dambulla, Sri Lanka. The business will provide local Sri Lankan foods and beverages made from organic ingredients within a natural environment. Rasa Foods aims to achieve a net profit of Rs. 300,000 by 2017 with an initial investment of Rs. 800,000. The business will be run by the owner and manager KPWDR Weerasinghe with 10 employees. The marketing plan discusses targeting customers interested in local, organic foods like travelers and health-conscious individuals. The operations plan details the location, facilities design, and sourcing of raw materials from local farmers to provide customers a village-style dining experience with fresh
Lunar is building a financial super app and the first pan-Nordic challenger bank to reshape banking in the Nordic region. They have received an EU banking license, launched in Denmark, Norway, and Sweden, and onboarded over 130,000 users in their first year. Lunar is building its own technology stack from scratch and was the first Nordic bank approved to operate fully in the cloud. Their goal is to become the dominant bank in the Nordics within the next three years by offering the best customer experience and bundling various financial products and services.
Starling Bank is a digital-only bank based in London that serves retail and business customers. It has grown rapidly since launching in 2014, reaching over 1.3 million retail accounts and 200,000 business accounts. Starling has raised $470 million in funding to develop its banking platform and services. While still unprofitable, Starling aims to achieve profitability by 2021 by improving revenue streams from payments, marketplace commissions, and banking-as-a-service offerings provided to fintech partners.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
This document summarizes information about Starling Bank and Anne Boden, its founder and CEO. Some key points:
- Starling Bank is a mobile-only banking service that offers innovations not previously seen from banks, such as direct integration with Faster Payments and open banking APIs.
- It has launched a marketplace platform offering insurance, foreign exchange, investments and other financial products directly through its app.
- The document encourages downloading the Starling Bank app or visiting its website for more information. Anne Boden and Starling Bank will be presenting at the NOAH conference in June 2018.
This document is an investment deck for a Vietnam-based digital brokerage startup called Anfin. The summary is:
Anfin was founded to be Vietnam's first fully digital brokerage, delivering wealth management products through a next-generation mobile app. The deck outlines the large market opportunity in Vietnam as stock market participation grows rapidly. Anfin plans to engage and monetize users through fractional share trading, education resources, and new product offerings over time. Projections show Anfin reaching 80,000 funded accounts by late 2022, generating over $1 million in annualized commission revenue. The founders are seeking a Series A round to accelerate partnerships and customer acquisition.
The document appears to be about a company called Statsbot that provides a bot for Slack. It includes Statsbot's website and contact information. Various metrics are given about Statsbot's user base of over 25,000 weekly active users, 20% weekly growth in recurring revenue, and their goal of opening an API for data providers. The founders have 10 years of working together and degrees from Bauman Technical University.
Cafetino is an app that allows users to find nearby coffee shops, view menus, place orders, and pay for their coffee without having to wait in line. The app aims to provide a more convenient way for customers to order coffee while reducing contact during the COVID-19 pandemic. It currently has a working MVP and is developing additional features like loyalty rewards before expanding to more coffee shops in Romania and other European countries.
If you are planning to start a new handicraft business, the first thing you will need is a business plan. Use our sample Moore Products - Handicraft Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new handicraft business, spend as much time as you can reading through some examples of retail store-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Moore Products - Handicraft Business Plan for you to get a good idea about how perfect a handicraft business plan should look like and what details you will need to include in your stunning business plan.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
The document outlines Preeti Furniture's business plan for an office furniture company. It discusses launching in November 2015 and hopes to establish the brand within 3 years and earn a profit of 1.5 crore. The company will produce and sell various types of office furniture. It plans to spend over 10 lakhs on advertising through TV and radio. The target areas are Bandar Kurla Complex and Vashi. The document then discusses the company's products, pricing, promotion strategies, and the different stages of the product life cycle it expects to experience.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
This document outlines new product strategies for Apple. It discusses the elements of a product strategy, including what is being sold, customer value, pricing, distribution, and target market. It also covers the three types of new product strategies: product improvement, product imitation, and product innovation. Specific examples of strategies Apple could use are then provided, such as improving existing apps and developing thinner iPad models. Steps for developing a new product strategy like defining the product and identifying market needs are also outlined.
The document discusses product marketing, including defining it, comparing it to general marketing, how it differs across company size and complexity, and the roles and functions of product marketers. Key points include:
- Product marketing is promoting and selling a product to an audience by assessing customer needs and developing positioning, messaging, and go-to-market strategies.
- It differs from general marketing in its specific focus on one product or solution.
- The role and needs of product marketing change based on a company's size, complexity of its product, and market landscape - requiring different levels of strategic vision and tactical execution.
- Effective product marketing is essential to building, launching, and growing a product successfully by enabling
The document discusses various approaches to developing creative strategies and big ideas for advertising campaigns, including determining the target audience, identifying inherent drama or key benefits of the product, and establishing brand image or positioning. It also covers techniques for developing concepts like the unique selling proposition and evaluating ideas through input verification and revision.
Jan Kein Do the right thingmarketing for startupsАліна Шепшелей
This document provides marketing advice for startups. It begins with an introduction of the author and emphasizes the importance of marketing for startups. It then discusses various digital marketing channels including content marketing, video marketing, SEO, social media marketing, email marketing, and webinars. Traditional channels like media, conferences, and partnerships are also covered. Specific tools are recommended for each channel. The document provides examples of successful marketing campaigns and concludes with recommendations to nail the product value, have a marketing plan, set goals, maintain marketing expenses, and market every day with an innovative approach.
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"Inhacking
Event: #SE2016
Stage: Marketing&PR
Data: 3 of September 2016
Speaker: Jan Keil
Topic: Do the right thing marketing for startups
INHACKING site: https://inhacking.com
SE2016 site: http://se2016.inhacking.com/
The document summarizes the services provided by MVP Marketing, LLC, a marketing firm led by Michael W. Player. MVP helps companies with advertising, marketing, public relations strategies and tactics to effectively communicate with targeted audiences. Client testimonials praise MVP's creative solutions and ability to increase sales. The firm offers services like marketing plans, branding, media placement, and graphic design to help companies successfully market their products and services.
LTK - FC - Supply Chain - Startup Challenge v3.pdfjeroen_tjepkema
Slides from our session at the FC Supply Chain event. It contains a short introduction into Lean Startup and innovation within FrieslandCampina, as well as 3 exercises for quickly deconstructing a complex challenges into experiments
FusionCharts started as a single-handedly developed Flash charting component created to meet an unfulfilled need for data visualization tools on the web. It has since grown to serve over 12,500 customers across 110 countries, including 4 of the top 5 Fortune 500 companies. The company used iterative product development and experimentation with various pricing and marketing strategies to build their customer base and industry reputation without an initial sales force.
Booth Camp: Survival of the Fittest WBCS 3.11EXHIB-IT!
The document provides guidance on maximizing return on investment from trade show exhibitions. It discusses various stages of the trade show process from pre-show planning to follow-up after the show. Key recommendations include defining objectives, selecting the right shows, managing costs, promoting the event, effective staffing, creative booth design, in-booth activities to generate leads, qualifying prospects, and establishing a follow-up system.
The document discusses how content and search marketing can be combined to drive conversions. It provides a real-life example of how familiar brands provide a known experience when searching for information abroad. The role of content is to build awareness and trust, while the role of search is to stimulate purchases when customers are ready. A campaign example shows that content can efficiently deliver direct response conversions, and that targeting too narrowly may miss potential customers. The tips are to use multiple touchpoints, understand how to combine content and search, focus on relevance to audiences rather than websites, and don't order unfamiliar foreign foods.
February 2012 - Marketing Roundtable - Chris KochmanskiAnnArborSPARK
The document discusses developing an effective marketing strategy and plan. It emphasizes focusing on understanding customer needs and developing a clear strategy before selecting specific tactics. The strategy should be based on areas of excellence and driving forces. Tactics should follow the "40/40/20 rule" - focusing 40% on targeting the right customers, 40% on messaging, and 20% on methods. Case studies demonstrate the importance of showing up, driving conversations to understand customer needs, and adapting tactics based on what works most effectively.
The document discusses various sales tools that pool builders can use to increase sales and profits. It provides examples of tools like marketing plans, brochures, presentations, photo and design galleries, construction plans, pricing proposals, lead management, project management, email marketing, and mobile marketing. The goal of these sales tools is to help differentiate pool builders from competitors and adapt to changing technology and economic conditions. Specific templates and examples are given for various tools like brochures, business cards, presentations, and customer care manuals.
This presentation expresses our view on the long term effects of the recession on consumer attitudes and behaviors, and introduces our concept of the M-Powered Era - the next generation of consumers.
The document discusses the role of creativity in advertising. It defines advertising and creativity, and notes that creativity involves generating unique ideas to solve communication problems. The essential elements of creativity in advertising are imagination, inventiveness, and inspiration. Creativity is important for drawing attention, creating interest, and attracting viewers. Developing an effective advertising campaign involves research, creating a strategy and message appeals, taking risks with new ideas, and focusing on profitability over just being creative.
MARKETING MANAGEMENT – DEFINITION AND CONCEPTSundar B N
This document provides an overview of marketing management and key concepts in marketing. It defines marketing management as the process of planning, executing, and managing conception, pricing, promotion, and distribution of goods and services to create value for customers. The document outlines several concepts in marketing including production, product, selling, marketing, societal, and holistic concepts. It provides examples to illustrate each concept and concludes with a brief discussion of the evolving nature of marketing.
The document discusses organizing models for news publishers as either aggregating content into a few daily stories or atomizing content into many short stories throughout the day. It also discusses the need for culture change at publishers to focus on growth, prioritizing digital platforms, experimenting with new products, and attracting new talent. The future will see both opportunities and challenges from declining print revenue and the rise of mobile connectivity.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
36. Perceptual Map Premium Pricing iPad HP Elite Book Ephemerality Multifunctional PaperShowSmartpen Pen + paper Pegasus LivescribeSmartpen Low-Cost Mobility Panasonic Stylus “Never miss a word”
37. Perceptual Map Premium Pricing iPad HP Elite Book Ephemerality Multifunctional PaperShowSmartpen Basically off the chart!!! Pen+paper Pegasus LivescribeSmartpen Low-Cost Mobility Panasonic Stylus “Never miss a word”
49. Promotion What is the role of technology in your education? Submit a 1000-word essay for a chance to win an Echo SmartPen by Livescribe! “Never miss a word”
Start by showing this video:http://www.youtube.com/watch?v=ZyCsLv_SF1c1) Can anyone relate to this? Having the prof speak at a million miles per hour…2) Has anyone heard of the Smartpen?
From previous survey of the class, we will learn that the Smartpen product awareness is minimal. Our plan is to relaunch the promotional strategy because we believe it can be a great success.
How will we do this? Through today’s agenda. We will explain to you the reasons for the product relaunch and all supporting information that proves it potential success in the Canadian market.
http://www.youtube.com/watch?v=-Kh4Tpc9jfk2008: The Pulse Smartpen was introduced 2010: Launch of newest product into the American Market: The Echo SmartpenThe Smartpens allow you to take notes, draw, record and playback using a digital pen and dot paper. You can then upload the content on to your laptop or desktop using a USB cord and save, search and playback notes on your computer. It is setup so you can easily export and manage your notes and audio files. You can also easily share your notes and audio on Facebookor via email with your friends and classmates, or save as a PDF file in a single click. You can even pick up a language, get help with your studies or play games by downloading apps on your Smartpen. (See Appendix 15 for visuals)Multibranding strategy: Different names for its lines of Smartpen: Pulse and Echo
So a bit more on the product. The company,Livescribe was founded in 2007 in Oakland, California, USA by current CEO, Jim Marggraff.The Smartpen line has won 20 awards since its 2007 introduction.Point to Paper Tablet application(US$14.99) and talk about it. Paper Tablet works only with the Echo smartpenUse your Echo smartpen as a mouse and turn your dot paper notebooks into an extension of your screen. Once connected to your computer via a micro-USB cable, Echo can be used to mark up slides, presentations, PDFs, documents, and spreadsheets quickly and easily. Skip the hassles of scanning and add your signature, handwritten notes, drawings, or graphs directly into your digital documents. Enjoy the feel of pen on paper while capturing that brilliant idea, rough sketch, or even adding a personal touch to your emails.
Product life cycle status in USA: GrowthProduct: Pulse and Echo actively available. New features were added to the Pulse to help the product differentiate from the competitors. Market is mature enough to handle both variations, which is why a second pen was introduced.Product sales parallel to growing number of satisfied customers – viral marketing. Competition:Only competition are lower-end pens. Livescribe’sSmartpens are the only pen that captures hand written notes and the recording replay is synced with these notes. Price: Rapidly rising sales, rising profits, maximizing market share.Promotion: Build awareness of the mass market by Facebook, Twitter, onlineads prominent in American market , etc.Place: Many outlets: Online,Best Buy, Staples, Apple Stores, etc.
These past facts place them in the stars section.
Here is the distribution outlets in USAIncluding 19 apple stores in Canada. But having it in stores doesn’t help if theres no brand awareness. Also note distribution in Canada! It sucks. – very little providers.Now brings it to our main point! The LivescribeSmartpens have so much potential!! But obviously their promotional team didn’t have smart marketing students from McGill..probably from Concordia…. build their advertising strategy….Indirect channel: Through London Drugs and apple store and a small store in Toronto called Frontier Computing. );
In addition to only have 2 different outlets where the Smartpen in offered in Canada – London Drugs and Frontier Computing, their website lacks appealness. Comparecanadian and american website ->Smartpen’s means of Direct channeldistribution to the Canadian market is through this website, which is quite important for the image of Livescribe. They don’t even use the livescribe logo!! Customer must have recourse to an engaging website, tailored to the Canadian market’s needs.
American website
In USA use social networking to advertise the product – VIRAL MARKETING FACEBOOK CIRCLED
To summarize: Livescribe depends on E-commerce for a bulk of its expected sales. But as seen before, the website sucks. And look at these stats above ^^^It grew to $15 billion?? WOW!! Wait….
Product life cycle in Canada (current): Stagnant in introduction caused by a lacking promotional effort.Marketing objective: create consumer awareness and stimulate trial. Product: As of now only the older Pulse pen is available in stores, to test market and ensure control of product quality. Market cannot handle the Echo just yet. Promotion: Inexistent, no building product awareness and no trials.Place: Limited to London Drugs, smartpencentral.com, Frontier Computing
To sum it up: these are causes for poor sales of the Smartpen.
We’ll like to reintroduce the product into the market and here is the SWOT.
Say that LIVESCRIBE SMART PEN is pretty much in a category to themselves – it is basically off the chart!
Geographic University Campuses: McGill, UBC, U of T, QueensApproximately 870,000 full-time students enrolled in Canada’s universities – (http://www.universityaffairs.ca/enrolment-up-again-across-Canada.aspx) Increasingly technological dependent world Everything is digitalized (e.g. music is now sold on iTunes, rather than physical albums) Academic institutions as well as businesses require use of a computer, forcing the less technologically savvy to adapt as well Keeping up with trends Electronic based education According to Fisher (2007), academic staff believe that digital tools enhance the storage of teaching materials, help reduce preparation time for class and offer a positive experience to the lecturer/student.
Geographic Financial districts: Toronto, Vancouver, and MontrealDemographicAcademic and professional/business world – time is so valuable for them. Generation X, Generation Y and late Boomers
Promotion Mix: Advertising, sales promotion, public relations, direct marketing Pioneering Advertising:Key objective: inform target marketEducate consumers about the product, its functions and where it can be found.Ad must be interesting, convincing, attention-grabbing and effective.Channel strategies: Pull strategy: creating consumer pull.Advertising directly to consumers, who then respond by demanding the product from the retailers, who will order the product from Livescribe.
Developing our Advertising Program Target audience: students, professors, and business people 2.Advertising objectives:Ensure the consumer’s ability to recognize the product and brand name.Spark an interest in the consumer’s desire to learn about the product’s features.Evaluation: Take note of any appraisals and critiques of the product.Provide the experience for a first time purchaser.
3. Setting the advertising budget: 1) Percentage of sales: funds for promotion and advertising as a percentage of past or anticipated sales.Increase allowance during high season such as back to school Sony’s percentage of sales dedicated to advertising averaged 6.22% from 2006-08 and Panasonic averaged 2.15% (both are electronics manufacturers) Therefore we believe that in order to successfully “re-enter” the Canadian market, Livescribe’s advertising budget should be around 6% of sales or above.2) Objective and Task:1. Objective: Inform the public of this product.2. Understand requirements needed to accomplish these goals:Timeline of advertising strategy importantUnderstand social effects3. Promotional cost: imperative to spend most of our budgeting on advertising and promotional sales to get the Smartpen’s message out. 4. Design the advertisement: similar to American one. Shows unified brand. Less confusion as to what is the REAL thing. Message strategy:Informational and persuasive elements directed at target market.Promote new and innovative Echo pen. Message execution: TV, radio, newspapers, internet, posters in school.Marketing communications mix: advertising, sales promotion, public relations, personal selling, direct marketing
5. Select Advertising MediaTelevisionReaches large audience, uses picture, print, sound and motion for effect.Increase airing frequency during high promotional season (back to school and Christmas). MagazinesHigh quality color, ads can be clipped and saved, tangible reminder of product.Business Week, Forbes. NewspapersAdvertise product at local retailers, low cost.Globe and Mail, university papers. InternetShows video and audio capabilities, use of social networking sites.interactive ads can link browser to main site 6. Scheduling the advertising:Pulse: A flighting schedule is combined with a continuous schedule because of fluctuations in demand, heavy periods of promotion, or during the introduction phase of a new product.Seasonal promotion: Summer promotions for travel pulse appsFall promotions for students, Christmas promotion for the holidays
Sales Promotions:Consumer-oriented sales promotionDeals: packaged deals. Contests: essay submissions, etc. Mail-in rebate: Encourage customers to purchaseTrial: Hold in stores trials Direct Marketing:Should be permission basedHave technology that can allow precise tracking of its performanceDirect mail, catalogs, and television adsAmazon.ca: help track history of customers, thus can make recommendations
Still thinking of idea…
AS MENTIONED EARLIER ONLY AVAILIBLE IN BC AND PRAIRIES ( LONDON DRUGES AND FRONTIER COMPUTING AND ONLINE)For CANADA we want to Expand the product on the ground to the same retailers as in the US:Best Buy, and Staples, The Apple Store, Amazon.ca (electronic marketing channel);Book Stores: Campus-specific, Indigo, Renaud-Bray, Archambault;Situated in the electronics section of large retail stores: Wal-Mart, CostcoStrategic Channel Alliance with Apple Canada:SmartPen complements and is compatible with Apple computers, yet does not detract from Apple’s consumers;Positive association of SmartPen with Apple for consumers who have never heard of LiveScribe and want a reliable productExpand the product to the same retailers as the US market Book stores (Indigo, Renaud Bray)Large Retail stores
Price of individual product should not be changed, only exception: in bundle Pricing strategiesApproaches currently used:Product line pricing: Echo should be priced similar to its predecessor – the PulseExpress value of pen, signals quality. Price Lining Echo: 4GB for $170 and 8GB for $199; they both have very similar costs of production.Odd-Even Pricing$199 vs. $200 for the 8GBBundling: should be used as a penetration pricing strategy: Used during high promotion season (back to school, Christmas).
We had to make some assumptions since Livescribe is still a private company and does not release any information on their expenses.Livescribe has a similar cost structure to the industry average of manufacturing firms in the audio and video equipment sector with revenues between $2 and $10 million in 2009.BreakdownVariable costs (cost of goods sold) are 62.6% of sales Fixed costs (operating expenses) are 33.7% of salesMarket Size: 11,090,266/1000
(add more notes under these headings)Our Integrated Marketing Communications strategy uses advertising, sales promotions, public relations and direct marketing to provide information to our target audience in the most beneficial way possible. Timeline:Before initial promotion launch:Do a pretest of advertising strategies.Promotion Launch (August):Perform execution of advertising strategy.Most effective: Back to school time. Run ads in beginning of August. Sales promotions: Bundling.Provide support throughout consumer purchase decision Perform IMC audit: Putting emphasis on effectiveness of different advertising strategies.Determine which elements of promotion works well in combination and eliminate any non-value adding promotions. Measure sales effect- compare past sales with past advertising.Post-test:Evaluate advertising campaigns.Make needed changes in time for Christmas promotional cycle.In May of the following year:Strategically advertise its multi- language capabilities for travelers.Learn from past advertising mistakes.