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Sara Meaney, partner at Comet Branding

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The annual Economic Trends Event, presented by BizTimes Milwaukee, hosts a vibrant discussion between prominent Wisconsin business leaders, state representatives, and industry experts on the state of the economy. This annual event includes a macroeconomic outlook on the economy from Michael Knetter, Ph.D., the Albert O. Nicholas dean at the University of Wisconsin School of Business in Madison.

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Sara Meaney, partner at Comet Branding

  1. 2. SURVIVE OR THRIVE? SARA MEANEY, PARTNER COMET BRANDING – HANSON DODGE CREATIVE SOCIAL MEDIA AND DIGITAL BUSINESS TRENDS
  2. 3. <ul><li>SOCIAL AND DIGITAL TRENDS FOR BUSINESS </li></ul><ul><li>Mobile on the Rise </li></ul><ul><li>Corporate Darwinism </li></ul><ul><li>Convert, Convert, Convert </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  3. 4. CONTEXT © Hanson Dodge Creative + Comet Branding, All rights reserved.
  4. 5. <ul><li>ARE YOU A SKEPTIC? </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  5. 6. <ul><li>USAGE BASE </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  6. 7. <ul><li>CONTEXT </li></ul><ul><li>3 million online searches performed per minute in 2009. </li></ul><ul><li>2 billion videos viewed on YouTube, per day. </li></ul><ul><li>3 billion photos uploaded to Facebook per month. </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  7. 8. <ul><li>GROWING BUSINESS USAGE </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  8. 9. <ul><li>GROWING BUSINESS USAGE </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  9. 10. <ul><li>CONTEXT </li></ul>The average consumer mentions specific brands over 90 times per week in conversations with friends, family and co-workers. WOMMA, 2010 © Hanson Dodge Creative + Comet Branding, All rights reserved.
  10. 11. <ul><li>CONTEXT </li></ul>90% of Internet users trust recommendations from people they know; 70% trust opinions of unknown users. Econsultancy, 2009 © Hanson Dodge Creative + Comet Branding, All rights reserved.
  11. 12. TREND 1: MOBILE ON THE RISE © Hanson Dodge Creative + Comet Branding, All rights reserved.
  12. 13. <ul><li>SMARTPHONES TAKING OVER </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  13. 14. <ul><li>MOBILE BECOMES PRIMARY ACCESS POINT </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  14. 15. <ul><li>USER EXPERIENCE: B2C </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  15. 16. <ul><li>USER EXPERIENCE: B2B </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  16. 17. <ul><li>WEBSITES GET MORE SOCIAL </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  17. 18. TREND 2: CORPORATE DARWINISM © Hanson Dodge Creative, All rights reserved.
  18. 19. <ul><li>CORPORATE DARWINISM? </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  19. 20. <ul><li>DOING SOCIAL VS. BEING SOCIAL </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  20. 21. <ul><li>TRANSPARENCY IS VALUED </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  21. 22. <ul><li>SALES UP 14.3% | STOCK TRADING AT DOUBLE </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  22. 23. <ul><li>SOCIAL SPANS THE ORGANIZATION </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  23. 24. TREND 3: CONVERT, CONVERT, CONVERT © Hanson Dodge Creative + Comet Branding, All rights reserved.
  24. 25. <ul><li>WHAT IS SUCCESS </li></ul><ul><li>28% measure through website traffic and inbound links </li></ul><ul><li>18% measure through leads generated </li></ul><ul><li>R2i Integrated study </li></ul><ul><li>N=296 </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  25. 26. <ul><li>BENEFITS </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved. Social Media Explorer n = 1898 marketing execs
  26. 27. <ul><li>MOBILE COMMERCE </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  27. 28. <ul><li>SOCIAL COMMERCE </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  28. 29. <ul><li>PRODUCT REVIEWS </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  29. 30. CONCLUSIONS © Hanson Dodge Creative + Comet Branding, All rights reserved.
  30. 31. <ul><li>CONCLUSIONS </li></ul><ul><li>Not a Fad </li></ul><ul><li>Your Choice: Survive or Thrive? </li></ul><ul><li>Opportunities to be proactive </li></ul>© Hanson Dodge Creative + Comet Branding, All rights reserved.
  31. 32. THANK YOU © Hanson Dodge Creative + Comet Branding, All rights reserved.

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