Engage customers in brand promotion activities with best brand advocacy programs. With NextBee you get robust brand advocacy programs for your marketing needs. We customize every program according to client’s requirements. Call us today at 1-800-547-1618.

1. Most established brands of the world today are known for having better
relationships with customers. Connecting with customers is very important
from marketing point of view. At times, for attracting customers, companies
appear pushy in their approach, which is a big NO NO in marketing. It’s better
to prefer something like brand advocacy programs for connecting with
customers.
Best brand advocacy programs are one of the most trusted solutions these
days catering to needs of brand promotion by employing existing customers as
brand ambassador of your company. With such a program, it’s easy to track
down consumer activities which help you to identify top influencers of your
brand. Besides, you have detailed analysis of customer behavior, which can be
effectively used to plan your marketing strategy.
Your customers-turned-brand ambassadors contribute to sharing of your brand
on multiple online platforms, ensuring massive scale promotion for your
company.

2. Important Aspects of Brand Advocacy Programs
Just as in case of any other marketing solutions, while working with brand
advocacy programs, you need to keep control of few things for obtaining better
results from your program. Let’s see here:
Estimation of Priorities: When you set yourself for advocacy campaigns, your
priorities most probably are different from other competitors in your field.
Therefore, it is recommended that you need to estimate your priorities
beforehand, which possibly can be long-term and short-term objectives.
Segmentation of Users: Based on participation level of your customers, you
should ideally segment them. This process helps you to decide VIP and other
specialized clubs for your program along with demarcating conditions for
qualification.
Reliable Engagement: When it comes to engagement, ensure to add
gamification and other unique interactive features into your program. Such
features attract customers to come again and again to your program, which
increases engagement.
These are some unique aspects of best brand advocacy programs which
determine effectiveness of such campaigns for brand promotion activities.