Presented by Mike Schwersenska, Brakebush Transportation, at Wisconsin Clean Cities Idle Reduction Workshop on August 21, 2012.

1. Brakebush Transportation, Inc.
Mike Schwersenska
Transportation Manager

2. Our facility is located in Westfield, WI - the same place where it all began in 1925.
We have over 900 employees of which 100 have been with the company over 20
years.

3. Brakebush Transportation, Inc.
This all started with one Truck.

4. “Change is the law of life and those who look only to
the past or present are certain to miss the future.”
-John F Kennedy

5. Brakebush Transportation, Inc.
The Brakebush Private Fleet
34 OTR Trucks (Operating Nationwide)
1 Local Day Cab
85 Reefer Trailers
Outbound product at -5*
2011- 3,240,228 Miles
48,409,230 # of Chicken Delivered
6,941 Stops

6. The Fifth Wheel has changed since it was invented in 1911!

7. Now it’s time we change this!

8. The Process of Change.
Specific Criteria for Change
• Careful and deliberate decision making
process
• Incremental changes
• New Initiatives must provide a ROI
• Can’t always replicate others models
– What works for you may not work for me
– Understand ourselves

9. Cultural Shift
Old Way Technology Way
• Hard Work and lots of it • Efficient Work
• Reactionary Decisions • Proactive and Planned
• Intuition Based Decisions Decisions
• Manual Processes • Data Driven Decisions
• Paper Processed • Automated Processes
• Poorly Defined Expectations • Electronic Processes
• Comprehensive Training For
All Contributing Employees

10. Getting the Data
“You can’t manage what you don’t measure.”
-W Edwards Deming
We Measure Everything!

11. Factors Driving Change?
• From new technology to customer expectations,
Brakebush has always strived to be a leader in our
industry. Sustainability is no different.
• As a company, we have evaluated every aspect of
our costs to maintain control over them. If there is a
better, more efficient and less impactful way to
conduct business, we have made those changes and
will continue to look at ways to improve.

12. Sustainability
• Because we feel that it’s the best way to operate a
business and our responsibility to the community,
most of our sustainability initiatives have been in
place in one form or another since the time when
“green” was known only as a color.
• We are in a rural setting and in a small community
that is part of a small county in Wisconsin. So, we
have always known that it is our responsibility to
generate a small environmental impact while
creating a positive impact on our community. We
have strived to be a leader in every aspect of our
business and an example in our community.

13. Fuel Bonus Program
To Qualify For Bonus
• <5% Idle
• Full time employee during quarter
• >10,000 Miles for reporting period

14. And The Winner Is…
Idle Reduction
• 1999 (52%)
• 2011 (3.5%)
MPG Improvement
• 2007 Quarter 2 5.67MPG 728,542 Miles
• 2012 Quarter 2 6.42 MPG 804,734 Miles
$65,326 savings at $3.97/Gallon

15. Thank For Attending!
Questions?
Mike Schwersenska
Transportation Manager
1-800-981-1967 Ext 1263
mikes@brakebush.com
“Creative thinking is merely intelligent plagiarism.” – Aristotle