This document discusses how advances in neuroscience can inform new approaches to leadership. It covers key topics like the triune brain model consisting of the reptilian, mammalian, and human/neocortex parts. The social brain and neuroplasticity are also discussed, highlighting how the brain is hardwired for social connection and continues developing throughout life. The presentation argues that understanding these brain concepts can help leaders tap into the power of the brain and develop the whole person, moving beyond more mechanistic leadership models of the past.

1. Brain Busine$$
LEADING
with the
Brain in Mind
Sylvia Gaffney, Ph.D. Bernice Moore, Ph.D.&
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2. This Session
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Mind &
Awareness
The Magnificent
Brain
New
Leadership
The Triune Brain
Brain Busine
The Social Brain
Neuroplasticity

3. ✴ Less mechanistic to more SYSTEMIC
✴ Changes & complexity causing STRESS
✴ Different kind of leader needed to
harness the power of the brain
✴ Opposite of required critical skill sets
FUNDAMENTAL
Changes
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4. ✴ Practical application to leader’s role
‣ amygdala hijack
‣ influence others by your state
‣ social hard-wiring
✴ Developing the WHOLE person
Brain/Body -Mind-Energy-Awareness
Leadership NeededNew
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5. MAGNIFICENT
Brain
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✴ Least known organ of body
✴ Breakthrough advances in brain science & neuroimaging

6. Basic Brain Facts
✴ 3 pounds of tofu-like material
✴ only 2% of body’s weight but uses 20- 25% of
its resources
✴ works 24/7/365 even while sleeping
✴ scanning machine constantlly on and looking for
threats
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adapted from Rick Hanson

7. Mind is what
the Brain does
✴ Mind is a set of processes rather than a thing
✴ Mind is embodied
✴ Mind is relational
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Daniel Siegel, MD and the MIND

8. ✴ Brainstem palm
✴ Limbic thumb
✴ Cortex fingers
TRIUNE
Brain
Daniel Siegel, M.D.
adapted from the book Mindsight by
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9. Brain Evolution
✴ REPTILIAN - avoid danger
✴ MAMMALIAN - approach rewards
✴ HUMAN/ NeoCortex - attach to others
three stages
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10. AMGAMG
REPTILIAN Brain
✴ it’s the palm in the hand model
✴ brain stem = oldest part of our brain & is still serving us
✴ automatic response to ward off the saber tooth tiger
through FIGHT - FLIGHT - FREEZE response
lizard brain
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11. LMBLMB
Mammalian Brain
✴ developed with advent of small mammals
✴ basic drives & emotions
✴ it constantly scans & evaluates our current situation to
determine if a situation is good or bad
✴ amygdala - saved life then and saves time now
squirrel brain
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12. NCXNCX
Neo-CORTEX
✴ outer layer or ‘bark’ of the brain
✴ curled fingers over the the hand
✴ expanded with the appearance of humans
human brain
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13. PFCPFC
Pre-Frontal Cortex
✴ located where the two middle fingernails are overlapping
in hand model
✴ executive decision maker - deals with facts, is logical,
linear, handles recall, problem solving, memorization,
the left-hemisphere
✴ limited space - is easily distracted
✴ it’s an energy hog
thinking man’s brain
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14. Neuroplasticity
✴ new neural pathways
✴ adult brain continues to grow & development
✴ ability to expand - pruning - use it or lose it
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15. Social Brain
✴ brain develops in relationship with others
✴ emotions are contagious
✴ relate to and ‘catch’ beneficial emotions
hard-wired to be social
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16. Mirror Neurons
✴ primed to imitate each other
✴ provide us with visceral and
emotional experience of another
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17. Brain/BODY
mind & awareness
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✴ Neuroscience Research legitimizes &
encourages use of mindfulness practice in
business

18. MINDFULNESS
Moment-to-moment awareness cultivated
by paying attention to things we usually ignore
Jon Kabat-Zinn
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19. Neural Real Estate
✴ New Leadership
Needed
✴ The Triune Brain
✴ Social Brain
✴ Mind & Awareness
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20. References
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Cozolino, L. (2006). The neuroscience of human relationships: Attachment and the developing social brain. New York: Norton.
Kabat-Zinn, J. (2005). Full catastrophe living: Using the wisdom of your body and mind to face stress, pain, and illness (2nd ed.).
New York: Delacort Press.
Siegel, D. (2010). Mindsight: The new science of personal transformation. New York: Bantam.
Pillay, S. (2011). Your brain and business: The neuroscience of great leaders. Upper Saddle River: New Jersey: Pearson
Hansen, R.with Mendius, R., M.D. (2009). Buddha’s brain: The practical neuroscience of happiness, love & wisdom. Oakland, CA:
New Harbinger Publications.
Goleman, D. (1995). Emotional intelligence: Why it can matter more than IQ. New York: Bantam Books.
Begley, S. (2008). Train your mind, change your brain: How a new science reveals our extraordinary potential to transform ourselves.
New York: Random House.
Doidge, N. (2007). The brain that changes itself: Stories of personal triumph from the frontiers of brain science. London: Penguin Books.
Rock, D. & Page, L., Ph.D. (2009). Coaching with the brain in mind: Foundations for practice. Hoboken, New Jersey: John Wiley & Sons.
Siegel, D. (2007). The mindful brain: Reflection and attunement in the cultivation of well-being. New York: Norton.
Schwartz, J., M.D. & Begley, S. (2002). The mind & the brain: Neuroplasticity and the power of mental force. New York: Harper Collins.
Jahnke, R., D.O.M. (1998) The healer within: Using traditional Chinese techniques to release your body’s own medicine.
New York: Harper Collins.
Egan, T. & Lahl, S. (2010). Bringing the whole person into leadership development: Lessons from the neurosciences and beyond.
Webinar September 25, 2010.

21. LEARNIN with Us
Thank you for the honor of
Sylvia Gaffney, Ph.D.
Gaffney Corporate Strategies
sylvia@gaffney.com
www.gaffney.com
Bernice Moore, Ph.D.
ICO Consulting, LLC
bernice@ico-consulting.com
www.ico-consulting.com

22. Sylvia Gaffney, Ph.D.
Gaffney Corporate Strategies
Bernice Moore, Ph.D.
ICO Consulting, LLC
sylvia@gaffney.com
www.gaffney.com
22
Sylvia provides custom-designed
consulting services in organizational
effectiveness and change managements
assistance to companies on a national and
international basis. Her work helps
companies integrate their business planning
through a systems perspective. She
facilitates processes to improve team
building and blending, leadership
development, intergenerational challenges,
cultural change issues, resilience, strategic
retention, and strategic staffing.
Bernice's work focuses on creating greater
collaboration across distances and
differences. Her programs have engaged and
inspired employees, maximized profitability,
and uplifted customer satisfaction. Working
collaboratively with clients, Bernice enhances
cross-boundary alignment and collective
action; her coaching and learning programs
develop leadership effectiveness and helps
people fulfill their aspirations and accomplish
their goals.
bernice@ico-consulting.com
www.ico-consulting.com