Bradley Wajcman is a strategic creative director with over 15 years of experience in brand building, creative direction, and design. He has worked with a variety of multinational clients in sectors including technology, consumer goods, hospitality services and lifestyle. Some of the agencies and clients he has worked with include Rise Branding, BeginStudio, Nike, TomTom, and citizenM Hotels. He is skilled in brand platform development, art direction, and strategic design solutions.

1. Bradley Wajcman
Brand building
Creative direction
Design

2. Bradley Wajcman
Profile
Strategic creative with more than 15 years of experience. Highly skilled in the building of
brand platforms and relevant systems, creative direction & art direction, and strategic
design solutions. An entrepreneurial spirit and enthusiasm for analysis and problem
solving – combined with a deep passion and intuitive sense for branding and design,
drive the development of creative solutions for a variety of multinational clients in sectors
including technology, consumer goods, hospitality services and lifestyle.
Relevant Experience
Creative Partner | Rise Branding – Branding & Communications Agency
Toronto/Denver/Amsterdam
Partner and Creative Director – Branding & Design. Clients include SES/Astra, Elsevier,
Philips, Vlisco, TomTom, citizenM Hotels, Thuraya and WE Fashion. www.risebranding.com
Creative Partner | BeginStudio – Branding & Design Agency
Amsterdam
During my years as Creative Partner and Design Director, I developed brand-driven
concepts & design solutions for international clients including Nike, TomTom, Fortis
Bank, NS/ProRail, Goodbaby China, SES/Astra, WE Fashion, Gaastra, NoNonsense,
Cook-a-Dream and Colgate/Palmolive. I was also jointly responsible for client acquisition,
managing projects and creative teams, and coordinating all agency services.
www.beginstudio.com
Senior Designer, MarCom | Mexx International – Fashion Brand
Amsterdam
As Senior Designer for the fashion brand’s Marketing/Communications department,
I was involved in brand guardianship, and the design direction of all B2C, B2B and B2E
brand collaterals, which included product branding programs, seasonal retail space
branding concepts & deliverables, wayfinding, online communications, corporate identity,
product launches, selling tools and marketing campaigns. We were also responsible for
guarding the brand. www.mexx.com
Lead Designer & Layout | Hour Magazine – Publisher
Montréal
Complete overhaul and redesign of Montréal’s leading English-language cultural magazine.
I was asked to stay on as lead designer of the weekly publication. My responsibilities
included design & art direction, plus layout for covers and special features, directing the
design & layout team and coordination of content with editorial team.
Education
Nova Scotia College of Art & Design, Halifax, Canada — Visual Communications
McGill University, Montréal, Canada — Architecture
Academy of Design, Montréal, Canada — Interior Design
FROM 2012
2008-2012
2003-2008
1997-1999
Brand buidling
Creative direction
Design
+1 416.795.2636
bradley@risebranding.com