Slides and links to video I used for a guest lecture at the USC Annenberg School for Communication and Journalism's JOUR 568: Critical Thinking and Crisis Management

1. April 15, 2010
BP.com
Screengrabs via http://waybackmachine.org/

2. April 20, 2010
• Deepwater Horizon Oil Rig Explodes, killing 11.

3. April 22
BP.com
BP estimates that oil is leaking at rate of 1,000 barrels per day.
Scientists later announce that an average of 53,000 barrels per day
leaked into the ocean daily from April 22nd to July 15th.

4. April 30th
NASA Satellite Images

5. April 30
BP.com

6. May 7 - BP.com

7. May 18 - BP Launches YouTube,Twitter
http://www.youtube.com/BPplc

8. The Tony Hayward Problem
• May 29th – Tony Hayward :“I'd Like my Life Back” - http://www.youtube.com/watch?v=MTdKa9eWNFw
• June 3rd: A Message from Tony Hayward (BP Official): http://www.youtube.com/watch?v=KKcrDaiGE2s
• June 3rd: A Message from Tony Hayward (parody): http://www.youtube.com/watch?v=gIML5LVmpMA
• June 9: BP Spills Coffee (UCB Theatre). http://www.youtube.com/watch?v=2AAa0gd7ClM

9. Early June
Adsense is BP’s Only Defense
source
•

10. Fallout continues
June 15th – Greenpeace’s Redesign BP's Logo User Generated Content Flickr Contest
http://www.flickr.com/photos/greenpeaceuk/sets/72157623796911855/
June 17th Congressional Hearings: “Shame on You” - http://www.youtube.com/watch?v=bLtNNLkmSww
June 25th BP slammed for continued and overt spin - http://www.huffingtonpost.com/2010/06/24/bp-sends-pr-professionals_n_624686.html
Colbert June 30th: http://www.colbertnation.com/the-colbert-report-videos/314082/june-29-2010/lube-job

11. Promoted video ad buys

12. @BPGlobalPR

13. @BPGlobalPR
source

14. Who is @BPGlobalPR?
credit: kris krüg via http://www.flickr.com/photos/kk/4748157836/
source

15. BP PR - Google Search

16. TedX OilSpill

17. Gulf Coast Benefits
http://gulfcoastbenefit.com

18. XPrize - Oil Spill

19. Citizen Gulf
http://citizengulf.org

20. September 8, 2010
BP Releases Report on Causes of Gulf of Mexico Tragedy
No single factor caused the Macondo well tragedy.
Rather, a sequence of failures involving a number of different parties led to the
explosion and fire which killed 11 people and caused widespread pollution in the
Gulf of Mexico earlier this year.
October 27, 2010 - “South Park”
http://www.southparkstudios.com/clips/360436/were-sorry

21. BP.com Today (Feb 28 2011)

22. Andy Sternberg
me@andysternberg.com
Twitter: @andysternberg