Bp slide show
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This document discusses BP's need to improve its public image following the 2010 Gulf of Mexico oil spill. It recommends that BP utilize search engine optimization (SEO), social media platforms like Facebook, and Google advertising to connect with consumers and inform them of BP's efforts to help the Gulf economy and environment. Specifically, the document suggests BP use SEO to direct consumers to informational websites instead of BP's main site, and use Google Adwords to understand consumer clicks and gauge the popularity of sites presented to consumers. The goal is to help BP rebuild trust and maintain customers by better understanding consumer needs.
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Bp slide show
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Running head BP OIL .docx
Running head: BP OIL 1
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(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
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Running head BP OIL .docx
Running head: BP OIL 1
PAGE
18
BP OIL BP Oil: Marketing to Repair the DamageAuthors NameAmerican Public UniversityDate
Abstract
This marketing plan focuses on the repair of BP’s brand image that was negatively impacted by the Deepwater Horizon oil spill in the Gulf of Mexico. The main focus is to market via: television, billboards, magazine, and social media to consumers. The company’s message is to go over its increased safety and risk management efforts and also the research to ensure that spills do not happen in the future. Additionally, the company will place Electric Vehicle Charging Ports at all of their gasoline stations and will also have a new low carbon fuel that will be available at their stations in 2014. This will draw new and old consumers as they switch to lower emission and more fuel efficient vehicles. BP is at the top of their market in alternative fuel and energy technology and consumers will appreciate that BP is changing with them and continuing to provide quality products that meet their needs.BP Oil: Marketing to Repair the Damage
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- 1. BP Oil It’s time to make a change
- 2. • Headquarters: London • Third largest energy company and fourth largest company in the world measured by revenues. • Produces 3.8 million barrels of oil per day • Founded in 1909 • Chairman: Carl-Henric Svanberg
- 3. April 20, 2010 • BP has recently been under much scrutiny due to the tragic oil spill caused by them off the coast of the Gulf of Mexico. • The spill killed 11 workers, and caused all marine life to tragically suffer.
- 4. Gulf of Mexico • Not only did the spill reek havoc among many species of marine life, but damaged the Gulf Coasts economy as well. • Specifically the tourism and fishing industries.
- 5. It’s time for a change… • Due to the recent oil spill, BP is in much need of damage control.
- 6. • SEO, and a Variety of Social Media resources will benefit the public’s feelings towards them. • Google Tools will be beneficial as well.
- 7. Social Media • It is crucial that BP builds a better relationship not only will consumers but all Americans as well.
- 8. Social Media Cont… • By using facebook and similar resources BP will be able to connect with their consumers which will then allow them to understand what they need to do to get their image back. • Every company’s main goal is to understand the consumer.
- 9. SEO • BP should use SEO to direct their consumers not to their website but the sites they have created, that inform the consumers about what they are doing to improve the Gulf and what they are doing to help the economy.
- 10. Google • Adwords • Allow them to measure consumer click’s • Measure popularity of sites presented • Understand where they are going wrong
- 11. Budget • Because Oil is crucial to make the world run, there is no seasonal peak or reason to increase SEO, Social Media, or Google use at any particular time. • Bp is not in need of revenue they are purely in need of a better image to maintain their customers.
- 12. We’re Sorry • Recently a South Park episode has created a parody about BP’s Tony Hayword • I have attached the actual apology and the South Park versions • While the show’s goal was to poke fun at BP, if the company does not react poorly it could actually benefit their image, or at least create consumer awareness. • Hayward, South Park