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May 2017 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Bots range in sophistication, and therefore cost
Javascript on
page or scripts
Sophisticated (29%)Moderate (46%)Simple (25%)
Headless browsers
in data centers
Malware on humans’
devices (residential)
Less sophisticated More sophisticated
Source: AdAge/Augustine Fou, Mar 2014 Source: Forensiq Source: Augustine Fou, Oct 2015
1 cent CPMs 10 cent CPMs 1 dollar CPMs
Source: Distil Networks 2017

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Bots Range in Sophistication

  • 1. May 2017 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Bots range in sophistication, and therefore cost Javascript on page or scripts Sophisticated (29%)Moderate (46%)Simple (25%) Headless browsers in data centers Malware on humans’ devices (residential) Less sophisticated More sophisticated Source: AdAge/Augustine Fou, Mar 2014 Source: Forensiq Source: Augustine Fou, Oct 2015 1 cent CPMs 10 cent CPMs 1 dollar CPMs Source: Distil Networks 2017