A handful of apps caused the vast majority of fraudulent display impressions in mobile. These apps were loaded by fake mobile devices and used solely to load ad impressions.
Ad blocking must be directly measured, not estimated from the number of downloads of ad blocking extensions or ad blocking mobile browsers. In mobile, due to app store rules, one app may not interfere with the operation of another app, which includes calling for ads. So unless users use an ad blocking browser or specifically configured proxy server, ads are NOT blocked in mobile. Our data confirms 100% of ads are loaded in mobile, in the U.S. And ad blocking may be irrelevant to advertisers because good publishers do not call for ads when an ad blocker is active (they respect consumers' wishes or they have asked them to whitelist the site).
Everyone has different numbers on viewability. So we did this study to get to the truth, using directly measured data, at impression-level granularity, with no sampling. It categorically shows good publishers have much better viewability -- e.g. 2X better than open exchanges.
Much more data and case studies included. Good advertisers and good publishers are making significant headway against fraud that impacts their own businesses. This cannot be said more generally of the broader digital advertising ecosystem where fraud remains rampant, because it is allowed to be.
Marketers should always insist on detailed reports; otherwise they are sure to be ripped off and not get what they thought they bought, in digital media. The charts collected over the years show that the reality is usually the opposite of what people expected.
Marketers often rely on fraud filters to detect fraud and prevent their ads from being shown to bots. But in this study, it is clear that none of the fraud filters work and in some cases the fraud was higher when the fraud filter was ON (because bad guys are specifically targeting filtered inventory to earn more money.)
Ad blocking must be directly measured, not estimated from the number of downloads of ad blocking extensions or ad blocking mobile browsers. In mobile, due to app store rules, one app may not interfere with the operation of another app, which includes calling for ads. So unless users use an ad blocking browser or specifically configured proxy server, ads are NOT blocked in mobile. Our data confirms 100% of ads are loaded in mobile, in the U.S. And ad blocking may be irrelevant to advertisers because good publishers do not call for ads when an ad blocker is active (they respect consumers' wishes or they have asked them to whitelist the site).
Everyone has different numbers on viewability. So we did this study to get to the truth, using directly measured data, at impression-level granularity, with no sampling. It categorically shows good publishers have much better viewability -- e.g. 2X better than open exchanges.
Much more data and case studies included. Good advertisers and good publishers are making significant headway against fraud that impacts their own businesses. This cannot be said more generally of the broader digital advertising ecosystem where fraud remains rampant, because it is allowed to be.
Marketers should always insist on detailed reports; otherwise they are sure to be ripped off and not get what they thought they bought, in digital media. The charts collected over the years show that the reality is usually the opposite of what people expected.
Marketers often rely on fraud filters to detect fraud and prevent their ads from being shown to bots. But in this study, it is clear that none of the fraud filters work and in some cases the fraud was higher when the fraud filter was ON (because bad guys are specifically targeting filtered inventory to earn more money.)
Marketers do their own experiments to determine the effectiveness of digital ads. The best way is to go dark for a short period of time and see if there is any change to business outcomes.
Digital ad fraud is so bad, I could not wait another quarter to update the numbers, based on recent research. The difference in quality is so dramatic, it is worthwhile just buying clean to begin with. Savvy marketers are already starting to do this.
Many still think that ad fraud is lower in mobile. It's not lower; it's just that current fraud detection cannot detect it. Examples and case studies about the rampant fraud in mobile - betcha didn't know.
Directly measured ad blocking rates are more accurate than estimates based on self-reported surveys or counts of downloads of ad blocking browsers. U.S. consumers have downloaded adblocking browsers but do not use them regularly.
The results confirm last month's observations that ad blocking is lower among good publishers, and industry estimates.
If we can cut off this outflow of dollars from the digital ad ecosystem, there will be 4 - 7X more digital ad dollars left for good publishers. Currently, marketers dollars are flowing straight out of the digital ecosystem into the pockets of cybercriminals.
Good publishers have real human audiences. Advertisers should value real human audiences because their ads will be shown to humans. By focusing on good publishers, marketers can get more ROI from their digital campaigns; good publishers will earn what they deserve; and ad fraud will be significantly reduced.
There are many types of bots. Some are simple; others are more advanced and therefore cost more. The key is that bots are used to make money and they won't work harder than they need to, to get the job done.
From two reputable exchanges (platforms) at every CPM price point, only 60 cents of every dollar goes towards working digital media. The rest can be considered "mark up" or margin taken by the middlemen.
Procurement can play a crucial role in fighting ad fraud; by helping marketers to move away from easily faked quantity metrics, to real business outcome metrics. And also removing misaligned incentives - like buying ultra low cost CPM inventory.
This study was to test whether there were more bots at higher CPM prices. There were, but not significantly more. But there were much more bots at the very low price points of < 50 cent CPMs
You all knew this, right? The adage "you get what you pay for" never held more than it does in digital media. Buying low CPM impressions doesn't save you money if you spend the same budget. Buying better media so your ads are shown to humans leads to better outcomes. And notice the conversions are done by humans.
Notice the trend over many years. It doesn't change much. Display ad click through rates are in the 0.1 - 0.2% range. So if you are getting 1% CTR or 10% or even 100% click through rates, something is wrong. Double check it.
Good publishers are left with a small portion of the ad spend, after fraud siphons the dollars out of the ad ecosystem into the pockets of the bad guys. Once the fraud is cleaned up, a lot more ad revenue opens up for good publishers (the ones that have human audiences, and good business practices).
Ad blocking rates must be directly measured; other ways of estimating it based on counting downloads is not accurate. There are also differences between desktop versus mobile which should be broken out. Mobile ad blocking is on the rise due to the adoption of browsers that block ads and trackers natively.
There are 2 main forms of mobile fraud - display ad fraud and install fraud. This deck focuses on the far more lucrative and larger form - mobile display fraud.
Factors influncing quality of mobile apps role of mobile app development life...IJCSEA Journal
In this paper, The mobile application field has been receiving astronomical attention from the
past few years due to the growing number of mobile app downloads and withal due to the
revenues being engendered .With the surge in the number of apps, the number of lamentable
apps/failing apps has withal been growing.Interesting mobile app statistics are included in this
paper which might avail the developers understand the concerns and merits of mobile apps.The
authors have made an effort to integrate all the crucial factors that cause apps to fail which
include negligence by the developers, technical issues, inadequate marketing efforts, and high
prospects of the users/consumers.The paper provides suggestions to eschew failure of apps. As
per the various surveys, the number of lamentable/failing apps is growing enormously, primarily
because mobile app developers are not adopting a standard development life cycle for the
development of apps. In this paper, we have developed a mobile application with the aid of
traditional software development life cycle phases (Requirements, Design, Develop, Test, and,
Maintenance) and we have used UML, M-UML, and mobile application development
technologies.
Marketers do their own experiments to determine the effectiveness of digital ads. The best way is to go dark for a short period of time and see if there is any change to business outcomes.
Digital ad fraud is so bad, I could not wait another quarter to update the numbers, based on recent research. The difference in quality is so dramatic, it is worthwhile just buying clean to begin with. Savvy marketers are already starting to do this.
Many still think that ad fraud is lower in mobile. It's not lower; it's just that current fraud detection cannot detect it. Examples and case studies about the rampant fraud in mobile - betcha didn't know.
Directly measured ad blocking rates are more accurate than estimates based on self-reported surveys or counts of downloads of ad blocking browsers. U.S. consumers have downloaded adblocking browsers but do not use them regularly.
The results confirm last month's observations that ad blocking is lower among good publishers, and industry estimates.
If we can cut off this outflow of dollars from the digital ad ecosystem, there will be 4 - 7X more digital ad dollars left for good publishers. Currently, marketers dollars are flowing straight out of the digital ecosystem into the pockets of cybercriminals.
Good publishers have real human audiences. Advertisers should value real human audiences because their ads will be shown to humans. By focusing on good publishers, marketers can get more ROI from their digital campaigns; good publishers will earn what they deserve; and ad fraud will be significantly reduced.
There are many types of bots. Some are simple; others are more advanced and therefore cost more. The key is that bots are used to make money and they won't work harder than they need to, to get the job done.
From two reputable exchanges (platforms) at every CPM price point, only 60 cents of every dollar goes towards working digital media. The rest can be considered "mark up" or margin taken by the middlemen.
Procurement can play a crucial role in fighting ad fraud; by helping marketers to move away from easily faked quantity metrics, to real business outcome metrics. And also removing misaligned incentives - like buying ultra low cost CPM inventory.
This study was to test whether there were more bots at higher CPM prices. There were, but not significantly more. But there were much more bots at the very low price points of < 50 cent CPMs
You all knew this, right? The adage "you get what you pay for" never held more than it does in digital media. Buying low CPM impressions doesn't save you money if you spend the same budget. Buying better media so your ads are shown to humans leads to better outcomes. And notice the conversions are done by humans.
Notice the trend over many years. It doesn't change much. Display ad click through rates are in the 0.1 - 0.2% range. So if you are getting 1% CTR or 10% or even 100% click through rates, something is wrong. Double check it.
Good publishers are left with a small portion of the ad spend, after fraud siphons the dollars out of the ad ecosystem into the pockets of the bad guys. Once the fraud is cleaned up, a lot more ad revenue opens up for good publishers (the ones that have human audiences, and good business practices).
Ad blocking rates must be directly measured; other ways of estimating it based on counting downloads is not accurate. There are also differences between desktop versus mobile which should be broken out. Mobile ad blocking is on the rise due to the adoption of browsers that block ads and trackers natively.
There are 2 main forms of mobile fraud - display ad fraud and install fraud. This deck focuses on the far more lucrative and larger form - mobile display fraud.
Factors influncing quality of mobile apps role of mobile app development life...IJCSEA Journal
In this paper, The mobile application field has been receiving astronomical attention from the
past few years due to the growing number of mobile app downloads and withal due to the
revenues being engendered .With the surge in the number of apps, the number of lamentable
apps/failing apps has withal been growing.Interesting mobile app statistics are included in this
paper which might avail the developers understand the concerns and merits of mobile apps.The
authors have made an effort to integrate all the crucial factors that cause apps to fail which
include negligence by the developers, technical issues, inadequate marketing efforts, and high
prospects of the users/consumers.The paper provides suggestions to eschew failure of apps. As
per the various surveys, the number of lamentable/failing apps is growing enormously, primarily
because mobile app developers are not adopting a standard development life cycle for the
development of apps. In this paper, we have developed a mobile application with the aid of
traditional software development life cycle phases (Requirements, Design, Develop, Test, and,
Maintenance) and we have used UML, M-UML, and mobile application development
technologies.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
Mobile Application Security Testing, Testing for Mobility App | www.idexcel.comIdexcel Technologies
Application development has come a long way in last two decades, but it is puzzling to see that despite major security breaches, security testing takes a back seat as compared to other forms of quality testing measures such as usability or functional testing.
AndRadar: Fast Discovery of Android Applications in Alternative MarketsFACE
Compared to traditional desktop software, Android applica- tions are delivered through software repositories, commonly known as application markets. Other mobile platforms, such as Apple iOS and BlackBerry OS also use the marketplace model, but what is unique to Android is the existence of a plethora of alternative application markets. This complicates the task of detecting and tracking Android malware. Identifying a malicious application in one particular market is simply not enough, as many instances of this application may exist in other markets. To quantify this phenomenon, we exhaustively crawled 8 markets between June and November 2013. Our findings indicate that alternative markets host a large number of ad-aggressive apps, a non-negligible amount of mal- ware, and some markets even allow authors to publish known malicious apps without prompt action.
Motivated by these findings, we present AndRadar, a framework for dis- covering multiple instances of a malicious Android application in a set of alternative application markets. AndRadar scans a set of markets in parallel to discover similar applications. Each lookup takes no more than a few seconds, regardless of the size of the marketplace. Moreover, it is modular, and new markets can be transparently added once the search and download URLs are known.
Using AndRadar we are able to achieve three goals. First, we can discover malicious applications in alternative markets, second, we can expose app distribution strategies used by malware developers, and third, we can moni- tor how different markets react to new malware. During a three-month eval- uation period, AndRadar tracked over 20,000 apps and recorded more than 1,500 app deletions in 16 markets. Nearly 8% of those deletions were related to apps that were hopping from market to market. The most established markets were able to react and delete new malware within tens of days from the malicious app publication date while other markets did not react at all.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
The Global State of the App Industry. New Opportunities, Drastically Decreased Barriers to Entry have Created a Thriving App Economy - With the invention of the smartphone and the automation of online payment & distribution, an unprecedented thriving industry has emerged.
how the money flows from the advertisers through the ad tech intermediaries to longtail, fraud, and fake sites, with the help of botnets and traffic sellers
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.
“In addition to the ad fraud itself, bad guys make money by selling the “picks and shovels” too – e.g. bots, traffic, clicks, malware, fake apps, etc. They have an entire ecosystem to extract value. What follows are just a few examples, scratching the surface.”
The original idea of the digital media trust collaborative is was sharing threat intelligence to more quickly remove fraudulent domains and apps from media buys.
most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.
digital ad fraud is as rampant as ever; new ripples caused by privacy regulations are starting to affect the market. and more BS from trade associations pretending to be doing something
Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud.
from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectively
More from Dr. Augustine Fou - Independent Ad Fraud Researcher (20)
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
May 2017 - Mobile Display Fraud Case Study
1. May 2017 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Mobile Display Fraud Case Study
Marketing Science analyzed 1 billion ad impressions data from nearly 1,000 mobile
apps. Highly suspicious apps were identified because they caused a
disproportionally large portion of the ad impressions. These apps were then cross
referenced with SDK data from Aki Kinetic that corroborated the impressions were
loaded using fake mobile devices (mobile simulators created in data centers).
Specifically, fake mobile devices installed and ran fraudulent apps designed solely to
load hundreds of millions of ad impressions.
KEY FINDINGS (labeled in the chart below)
1. 9% of the apps (blue dots) caused 52% of total impressions, 66% of
which were fraudulent (fake devices)
2. The remaining 91% of apps (blue dots) caused the remaining 48% of
the total impressions, 18% of which were fraudulent
3. Overall average – 43% of impressions were fraudulent
1 (52% of imps)
2 (48% of imps)
66% avg fraud
18% avg fraud
RELATED: “Google boots 40 apps, downloaded 36 million times, used for
generating fake impressions and clicks.” Forbes, May 2017