Botline Bling

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This document provides an agenda for a panel discussion on conversational bots. The agenda includes introductions of panelists, discussions on the resurgence of conversational bots, the user experience of bots, transforming websites into bots, a demo of a HomeAdvisor bot, and a question and answer session. A presentation on Init.ai's platform for building conversational bots and how it enables companies to easily create bots is also included.

Technology

Discussion Document – Strictly Confidential & Proprietary

Agenda …
Overview
• Panelist Introductions
• Resurgence of Conversational Bots
• User Experience of Conversational Bots
• Transforming from Web to Bot
• HomeAdvisor Bot Demo
• Q&A
August 05, 2016
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Panelist Introductions …
Your panelists for the afternoon
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Elizabeth Cadkin KeithBrisson PaulBallas LeviFuller

Resurgence of Conversational Bots …
Why bots and why now?
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Bot Framework
Messenger
Platform
AI Platform
Bot Users
Cloud Computing Natural Language
Processing
Apps aren’t the
right model

Resurgence of Conversational Bots …
Init.ai is building a platform which enables companies to easily build conversational bots
August 05, 2016
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User Experience of Conversational Bots …
Conversational bots have evolved passed simple text conversations
August 05, 2016
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User Experience of Conversational Bots …
Pana is building a conversational application to make traveling simpler and more delightful
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Transforming from Web to Bot …
What does a bot-ified web experience look like?
August 05, 2016
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Booking Hair Appointment Online Booking Hair Appointment using a Bot

Transforming from Web to Bot …
Unmatched scale in the home services space
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12 Million homeowners annually
128,000 screened & approved pros
$360 Million in annual revenue
500 project categories
367 US Markets
1 million project cost reports

Transforming from Web to Bot …
HomeAdvisor specializes in on-demand connections
August 05, 2016
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Instant Connect
Instantly connect to a
pro via the telephone.
Instant Booking
View pricing and
book appointment.
Our size, scale and technical capabilities make us
the only marketplace that can power on-demand experiences.

Transforming from Web to Bot …
Frictionless access to home services in the connected home & beyond
August 05, 2016
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Smart Home
Automation Hubs
Connected
Devices
Digital Voice
Assistants

HomeAdvisor Bot Demo …
We built our bot using the Init.ai platform and smooch.io
August 05, 2016
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Facebook Messenger
Init.ai bot
Integration Platform

HomeAdvisor Bot Demo …
We taught it with conversations and programmed the bot how to respond
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HomeAdvisor Bot Demo …
[DEMO] Let’s see what a HomeAdvisor bot could look like …
August 05, 2016
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Q&A …
Here’s your chance to ask our panelists those burning questions …
• Audience Q&A
• Announcements
• Thanks for attending Botline Bling!
August 05, 2016
Botline Bling
16

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Botline Bling

2. Discussion Document – Strictly Confidential & Proprietary

3. Agenda … Overview • Panelist Introductions • Resurgence of Conversational Bots • User Experience of Conversational Bots • Transforming from Web to Bot • HomeAdvisor Bot Demo • Q&A August 05, 2016 Botline Bling 3

4. Panelist Introductions … Your panelists for the afternoon August 05, 2016 Botline Bling 4 Elizabeth Cadkin KeithBrisson PaulBallas LeviFuller

5. Resurgence of Conversational Bots … Why bots and why now? August 05, 2016 Botline Bling 5 Bot Framework Messenger Platform AI Platform Bot Users Cloud Computing Natural Language Processing Apps aren’t the right model

6. Resurgence of Conversational Bots … Init.ai is building a platform which enables companies to easily build conversational bots August 05, 2016 Botline Bling 6

7. User Experience of Conversational Bots … Conversational bots have evolved passed simple text conversations August 05, 2016 Botline Bling 7

8. User Experience of Conversational Bots … Pana is building a conversational application to make traveling simpler and more delightful August 05, 2016 Botline Bling 8

9. Transforming from Web to Bot … What does a bot-ified web experience look like? August 05, 2016 Botline Bling 9 Booking Hair Appointment Online Booking Hair Appointment using a Bot

10. Transforming from Web to Bot … Unmatched scale in the home services space August 05, 2016 Botline Bling 10 12 Million homeowners annually 128,000 screened & approved pros $360 Million in annual revenue 500 project categories 367 US Markets 1 million project cost reports

11. Transforming from Web to Bot … HomeAdvisor specializes in on-demand connections August 05, 2016 Botline Bling 11 Instant Connect Instantly connect to a pro via the telephone. Instant Booking View pricing and book appointment. Our size, scale and technical capabilities make us the only marketplace that can power on-demand experiences.

12. Transforming from Web to Bot … Frictionless access to home services in the connected home & beyond August 05, 2016 Botline Bling 12 Smart Home Automation Hubs Connected Devices Digital Voice Assistants

13. HomeAdvisor Bot Demo … We built our bot using the Init.ai platform and smooch.io August 05, 2016 Botline Bling 13 Facebook Messenger Init.ai bot Integration Platform

14. HomeAdvisor Bot Demo … We taught it with conversations and programmed the bot how to respond August 05, 2016 Botline Bling 14

15. HomeAdvisor Bot Demo … [DEMO] Let’s see what a HomeAdvisor bot could look like … August 05, 2016 Botline Bling 15

16. Q&A … Here’s your chance to ask our panelists those burning questions … • Audience Q&A • Announcements • Thanks for attending Botline Bling! August 05, 2016 Botline Bling 16

Editor's Notes

“Apps are fundamentally not the right model For every iPhone sold, 119 apps have been downloaded Fewer than a quarter of those apps are used in any given month On average, apps lose 77% of their users after 3 days 30% of the time, a person never opens an app more than twice Keith, could you tell us a bit about init.ai and why bots are the
No longer text only conversations Bots should perform a few tasks extremely efficiently Provide contextual feedback every step of the way Paul, could you tell us a bit about Pana and what drove the need for a better conversational travel concierge?
Elizabeth, would you tell us a bit about HomeAdvisor and some of the potential opportunities of transforming a traditional web experience into a conversational bot?

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