its a recycle of jute presentation. It shows that unless we don't take recycling process seriously we'll deteriorate our environment. For that by recycling jut to make a bag, money bag, parse etc. can be helpful in many ways such as reduce wastages, less dependency on raw materials instead of recycled materials.

1. “BOSTA” A ECO-FRIENDLY
BAGGAGE
Group-3
Mahir Ashhab Shihab
Nafi Rahman
Aninda Chowdhury

2. INTRODUCTION
“Bosta” is a Bangladeshi baggage and fashion company based in
Dhaka. “Bosta” is the Bangladeshi street term for baggage. The
company produces different sort of bags exclusively made out of fine
jute fabric. This company was started in 2020 with an initial sample
production of 25 bags as a pilot project for the venture. After one
year of thorough research and development the company finally
decided to start operations on a commercial scale producing 400
bags categorized into three types in the year 2021.

4. VISION
The vision of the company is to represent Bangladeshi culture
on a global scale in a sustainable fashion.
Mission
The mission of the company is to develop good quality products
inspired by local ideas and sustainable eco-friendly materials for
people who are enthusiastic and care about fashion, sustainability
and the environment.

5. POSITIONING OF THE COMPANY
The market that “Bosta” is operating in is still a relatively new and niche market in
Bangladesh
The industry has many renowned companies working in the jute accessories industry
as well as the baggage industry one such company is M.I.B (Made in Bangladesh) which
is a market leader of locally produced premium quality bags.
The company operating in the exact same domain and can be considered a direct
competitor is “Kalindi” and “Baggitude” Since “Bosta” is a company that is just in its
launch period the positioning of the company is relatively lower compared to the
previously mentioned companies.

6. POLICY
This company policy is lenient liberal and secular.
The organization promotes efficiency over longer working
hours and a project-based working style in which each
department is assigned a split job depending on their
competence.
The employees are promised certain benefits such as
increment based on company and personal performance.

7. PDCA CYCLE

8. SWOT ANALYSIS
Strengths
The strength of the company is design
and production the company puts
emphasis on incorporating local art crafts
materials as well as promote local artists
in an attempt to create wearable art.
Weakness
The biggest weakness is marketing and
sales. Since there is a lack of expertise
and trained officials in this segment of
the company which is struggling to come
up with a full proof marketing and sales
strategy.
Opportunities
The opportunities of “Bosta” lies in the
shift in consumer behavior caused by the
climate change and go green movement
as the core focus of the company is to
produce eco-friendly products
Threats
The threats for the company include theft
of intellectual property, new competitors
in the market and external factors such as
recession and reduced buying capacity of
target customers.

9. BCG MATRIX
Stars
Heavily invest
Question
Marks
Sell off or
turn into stars
Cash
Cows
Milk for cash
Dogs
Sell off or
liquidate
High Low
Market Share
High
Low
Anticipated
Growth
Rate

10. COMPETITIVE FORCES
Competitive forces are the factors and variables that threaten a company's
profitability and prevent its growth.
Threats of new entrants: Threats of new entrants are inevitable in an open capitalistic market. But as we are
targeting a completely niche category of customers it will take time.
Threats of substitute: The threat of substitute is a concerning factor since there is already pre-existing products
in the similar category available at lower pricing.
Bargaining power: Bargaining power of the customer is greater considering in a general sense but from a
differentiation point of view the standpoint of the company can be justified.

11. COMPANY RECENT PERFORMANCE
Since the company is just in the launching phase the company is
still burning money paying necessary expenditures as well as
advertising and marketing
Since the cost of production was made in advance, it is
projected that the company will need at least a year to reach a
breakeven point based on current market data, research and
expected sales.

12. 2
3
4
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2020 2021 2022
Company Performance Chart
Profit (%)

13. FUTURE GROWTH POTENTIAL AND
STRATEGY
The future growth strategy of the company is dependent on scaling to a
global level along with product diversification while retaining premium
customer service and quality of goods along with product diversification
into different categories with the purpose driven eco-friendly mindset.