Todd Rudisill, Inc. is a landscaping and design company located in Greenville, South Carolina that provides services throughout the Upstate region and parts of Western North Carolina. The company values quality outdoor care and design with strong customer loyalty. It aims to offer a full range of landscaping, design, and lawn maintenance services for projects of any size. Currently, the company lacks a single identifiable face but is looking to expand its client base regionally through strategic growth and maintaining happy existing clients. Core competencies include innovative, environmentally-friendly products and services that differentiate the company from competitors. A key value chain activity was acquiring a rival company to expand territory and customers.

1. Todd Rudisill, Inc.
Landscaping and Design
Case Analysis By Matthew Scott

2. Current Situation
Todd Rudisill, Inc has within recent years expanded their organization and
consistently show continual growth although there are some seasonal
declines. The company is located out of Greenville, South Carolina. Services
are provided throughout the Upstate, and Western North Carolina.
The values of the organization are to guarantee quality outdoor care and
design with strong customer loyalty.
Todd Rudisill, Inc vision is to offer an entire range of outdoor design,
landscaping, and lawn maintenance. No matter what size the project, Todd
Rudisill, Inc can provide all materials and assistance in service.
The organizations mission is to deliver the upmost service at an affordable
price with expertise in customer service.

3. Current Situation
The company lacks in having a personal image, or a face behind it.
Travelling to multiple cities throughout the day and leaving
advertisements as leaflets in mailboxes or a logoed flag in the
ground helps reach a broad audience, but doesn’t have the personal
touch a smaller company would have in going door to door.
The strategic vision for the company is to slowly gain new clients in
the area and maintain the clients that are already interested in
keeping the service provided.
The company wants to be able to provide service to all homes
regionally and to maintain happy clients. Having those things will
guarantee the sustainability of the organization for the continued
future.

4. Financial & Strategic Objectives
Todd Rudisill, Inc has been sustaining profit increase over the last
few years and this has allowed for more capital to be bought to
have more efficient teams through the increase in vehicles and
trailers.
Having a Low-cost provider strategy is in part for why the
organization has been so successful and allowed for expansion.
Being both proactive, and reactive is how to the organization keeps
a competitive advantage over its rivals.
Having a business model and core values of convenience, efficiency,
reliability, at and affordable price is how the organization should
pursue future profit growth. This is how to keep a loyal customer
base, which is very important in this particular industry.

5. Competitive Advantage
One advantage previously mentioned was the Low-cost provider
strategy that is being used in the organization to further its
advancement. There are multiple strategies being used to have the
most probable chance for sustainability.
Another advantage implemented into the organization is the use of
the broad differentiation strategy. The company has a “niche” for
promoting an eco-friendly environment with the types of material
used, and ways in which the organization provide services.
On top of the Low-cost strategy, the organization has a Best-cost
provider strategy by providing the upmost quality service, and in a
very efficient amount of time to give the customer complete
satisfaction.

6. Competitive Advantage
The organization has relied more on offensive strategies for gaining
a sustainable competitive advantage over rival businesses. The
organization was one of the first companies in the region to
diversify their services, and products to environmentally friendly
and clean. This has allowed for environmentally conscious
customers to have a service that caters to them at an affordable
price. This leap in the industry to offer more specialty products has
permitted the organization to gather a niche customer base.
The organization has tapped into the offensive strategies that can
be best used. The success of the strategies is evident as the
organization has bought other companies in the past to expand
their base geographically. Being the first business to move into
more diversification has really opened the opportunities for the
organization to continuing to expand and be successful.

7. SWOT and Porter’s Five Forces Model
The internal strengths of the organization include the specially made
products that allow for environmentally friendly material to be used during
outdoor projects. This has created a wider customer base as being
environmentally friendly is trending in today’s society.
One of the weaknesses internally is the inconsistent cash flow, The business
largely depends on seasonal income and looks towards the warmer months
for most of their profit.
Further opportunities in the organization would be more intensive
advertising, and letting the service be known to the target customer base.
The external threats in the industry are the amount of other rival businesses
in the region. This allows for a buyers market, so applying to those
customers who want a certain service is a must.

8. Core Competences
The core competency of the organization is the impact of their efforts
for value of uniqueness in the industry. Not many rival companies
offer a niche service with such environmentally friendly designs.
This helps differentiate the organization from the many others who
do not offer this type of service. Having innovative technology and a
society that is more environmentally aware has lead to this decision
being made.

9. Value Chain Activities
The most crucial value chain activity that has taken place in the
organization is the buying out of a former rival, Attridge Landscape
Inc.
Merging the companies made it possible for Todd Rudisill Inc. to
continue furthering the organizations business territory and claiming
customers from the former rival business. Outsourcing cannot be a
valid type of value chain activity as the service is provided at the
client’s domestic home.
The organization needs to continue to dominate the market and buy
out competitors.

10. Why it matters
Todd Rudisill Inc. is one of the leaders in the industry with social responsibility
at the up most priority. The organization offers niche products or services as
environmentally friendly installation and material usage. The level social
responsibility is high in regards to the environment and offering the best
service in the most efficient way.
Another element that could be considered social responsibility is the quality of
work ethic that is put into each project. The employees strive to improve each
and every day in hopes of offering the best value for the customer. The
company uses a combination of CSR strategies, but the most prominent is
taking actions to protect and sustain the environment.
This has opened up many more opportunities for the business with a new set
of clients. There is also a code in which all employees must follow in order to
operate effectively. This is under the CSR strategy actions to ensure the
company operates honorably and ethically.

11. Actions that can be taken
There are still ways to improve the company and having a clear line
of communication through a solid chain of command, and that is
essential.
Also continuing to be innovative and look for other opportunities to
create niches within the market is vital. There is already a
competitive edge made by societies environmentally conscious
attitude in the past decade.
Ingraining a cultural value of quality, efficiency, and having the
potential personal growth within the organization is something to
strive for, but if the organization can continue to be managed
strategically as it has, it will be successful for the foreseeable future.

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