This document discusses the success that The Variety Post website experienced after implementing the Smash Booster Bar on their site. Some key metrics reported include an increase in their global website ranking from approximately 18 million to 445,583 in just over 2 months. They also saw an increase in returning visitors to 49.8% and new visitors to 50.2%. Between May and August 2014, they had over 827,000 page views, 24,000 users and 46,000 sessions, showing accelerated growth. The editor credits the Smash Booster Bar for their overwhelming success and positioning the company to become a global presence.