Search Engine Optimization (SEO) is a marketing strategy aimed at improving website rankings on search engines like Google and Bing, employing both on-page and off-page techniques. Soft System Solution, based in New York, specializes in using white hat SEO techniques, focusing on the quality of backlinks to enhance website visibility and traffic. Effective SEO practices can yield a higher return on investment, driving increased sales and exposure for businesses.

1. Search Engine Optimization
(SEO)
Presented By:
Soft System Solution

2. An effective marketing strategy that
drives traffic for websites
Search engine optimization is a procedure of
improving ranking of any website in the search results
of popular search engines such as Google, Yahoo,
and Bing. As an effective marketing strategy, it takes
into consideration how search engine works, words
used by online users for searching any particular
information and search engine used by the targeted
audience. Soft System Solution, a New York based
company known for its SEO services among large
audiences.

3. On­page and Off­page SEO
On page optimization revolves around website and its
associated web pages whereas the off page
optimization techniques focus on improving ratings of
the websites in search index of commonly used
search engines. The SEO experts in Soft System
Solution have thorough understanding of both the
techniques and implement in an effective manner.

4. White Hat Vs. Black Hat SEO techniques
Soft System Solution makes use of white hat
techniques to improve ranking and visibility of the
websites. The white SEO techniques are those that
follow guidelines of the search engine whereas the
black hat techniques are totally opposite as such
techniques focus on improving ranking of a website
by following certain ways that search engines do not
support.

5. Significance of back links in the search
engine optimization process
Back links are nothing but getting quality links from
reputed and reliable websites. The SEO experts build
such links with the help of various social bookmarking
websites such as Diigo and Delicious and also
through social networking websites such as Facebook
and Twitter. Soft System Solution understands very
well the significance of back links that is why gives
stress on quality instead of the quantity of the links.

6. What makes SEO an effective marketing
technique?
SEO techniques if implemented effectively can bring
higher rate on investment when compared with other
techniques. Therefore, it results in increasing overall
sales and profits of the business. The SEO
professionals in Soft System Solution have ability to
implement an SEO campaign effectively, helped many
businesses in getting traffic and exposure.

7. What makes SEO an effective marketing
technique?
SEO techniques if implemented effectively can bring
higher rate on investment when compared with other
techniques. Therefore, it results in increasing overall
sales and profits of the business. The SEO
professionals in Soft System Solution have ability to
implement an SEO campaign effectively, helped many
businesses in getting traffic and exposure.