This document outlines a plan to launch a crowdfunding platform called Born USA that will support creative entrepreneurs and small businesses. It details launching the platform in iterations from 2015-2016, holding creative competitions in major US cities, gaining media exposure, and ultimately launching a branded investment fund and retail brand called Born Brands to support creators who use the platform. The goal is to establish Born USA as a leading crowdfunding platform and brand in the US.

1. A Financial Opportunity…
… The Intersection of Creation and Imagination
February 2015

2. The Bottom Line
Traditional Finance (Banks & Investors) can not adequately support the creative
spark of individual entrepreneurs and small businesses.
The Problem is World Wide…

3. These Would Not Exist

4. At This Moment
on
Kickstarter
• 548 Design Projects
• 317 Craft Projects
• 589 Art Projects
• 530 Fashion Projects
• 1118 Film & Video Projects
• 863 Technology Projects
• 970 Music Projects
• 279 Photography Projects
• 177 Theatre Projects
Over 6000 new creative ideas are active RIGHT NOW …
… KICKSTARTER eclipses all other Crowdfunding*
* $500 Million pledged in 2014 alone, over $1 Billion pledged since 2008

5. Must EXIST in the US Market
Why? The majority (over 50%) of all global crowdfunding takes place in the
US Market.

6. Crowdfunding Worldwide + Growth Rate
As of 2012, $2.7 Billion was contributed into CF campaigns worldwide. By the
end of 2014, that number was $5 Billion.
The World Bank suggests this number will reach $300 Billion by 2025.

7. Born USA - The Road To EOY 2016
Build Core
Team
Market via
Events &
Meetups
Platform
Iteration 1
Creative
Competitions:
All US
All Media
Exposure
Shark Tank
Funding
Model
Born USA
Brands
Launch
Creative
Competitions:
Major Cities
Platform
Iteration 2
Platform
Iteration 3

8. Leadership, Management, Subject
Matter Experts + Platform Team
• Leadership:
• Establish CCO - A visionary leader/speaker/pitchman for the Born Brand - The Chief Creative
Officer (part CEO, part Brand Architect, part Orator)
• Management:
• Establish CIO - An instigator and provocateur motivating all employees - The Chief Instigation
Officer (part COO, part CEO, part Visionary)
• Establish CPO - An executor with keen esthetic drive toward outrageously great user experience -
The Chief Platform Officer (part COO, part CTO, part Designer, part Software Engineer)
• Subject Matter Experts:
• Contract + Employee - thought leaders in design, art, technology, science, engineering,
architecture, crafting
• Employee - brand developers and key marketing experts across major media
• Platform Team:
• User Experience Designer, User Interface Designer, Platform Architect, Product Manager,
Software Engineering Team
Build Core
Team

9. Market via
Events &
Meetups
Events Team
• Brand Development Events
• Event Architect & Brand Developer to craft unique
experiential events in target Born “Origin” cities - New
York, San Francisco, Austin - 1 Event Per Quarter, 2015
• “Creative” Meetup Events
• Event Architect & Thought Leaders to craft common
ground learning & sharing events in target Born “Origin”
cities - New York, San Francisco, Austin - other cities may
apply after initial events are run, vetted and perfected - 1
Event Per Month, 2015

10. Platform
Iteration 1
Platform Team - Iter. 1
• Platform Product Design & Development
• Born Platform Architect & Brand Developer to design
unique platform features - competitive elements, shared
reward elements, sponsor elements and more - the Born
platform should be every bit as much a “Belle Creation”
as any creative product promoted through the platform
• Platform Product Engineering
• All core platform capabilities are to be delivered as sprint
development cycles to enable launch of Iteration 1 of the
Born USA “experience” within the 1st half of 2015

11. Creative
Competitions:
Major Cities
Competitions Team - Major
Cities
• Competition Events
• Event Architect & Brand Developer to craft unique competition
events in target Born “Origin” + “Expansion” cities - New York,
San Francisco, Austin, Chicago, Miami, Atlanta, Los Angeles -
Event #1, 2nd Half, 2015 or Event #1, 1st Half, 2016
• Competition Feeder Events
• Event Architect, Brand Developer & Thought Leaders to craft
competition feeder events in target Born “Origin” +
“Expansion” cities - New York, San Francisco, Austin,
Chicago, Miami, Atlanta, Los Angeles - other cities may apply
after initial events are run, vetted and perfected - 3rd Quarter/
4th Quarter, 2015

12. Platform
Iteration 2
Platform Team - Iter. 2
• Platform Product Design & Development
• Born Platform Architect & Brand Developer to design
unique platform features - investor elements, sponsorship
elements, fulfillment elements and more - the Born
platform should the “Belle Creation” vision through the
platform
• Platform Product Engineering
• All sponsorship, investor and fulfillment platform
capabilities are to be delivered as sprint development
cycles to enable launch of Iteration 2 of the Born USA
“experience” within the 1st half of 2016

13. Creative
Competitions:
All US
Competitions Team - All US
• Competition Events
• Event Architect & Brand Developer to craft unique
competition events in target Born “Origin” + “Expansion”
cities + All US - Event #2, 1st Half, 2016 -or- Event #2,
3rd Quarter, 2016
• Competition Feeder Events
• Event Architect, Brand Developer & Thought Leaders to
craft competition feeder events in target Born “Origin” +
“Expansion” cities + Secondary Cities - New York, San
Francisco, Austin, Chicago, Miami, Atlanta, Los Angeles -
- 1st Quarter/2nd Quarter, 2016

14. All Media
Exposure
Media Blitz
• Social Media National Campaign
• Brand Developer & Marketing Experts to visionary social media
campaigns - the messages should be iconic, inspirational, aspirational
and memorable; blitz to begin 1st half of 2016
• Traditional Media Campaign
• Brand Developers & Marketing Experts to work with PR Experts &
Writers retained to drive broad reach traditional media communications
through targeted thought leading periodicals, blogs & newspapers; blitz
to begin 1st half of 2016
• Influencer Cultivation
• Key Global Influencers to be cultivated by Executive Team to engage
and invite participation in this unique one of a kind effort - the launch of
the Born Spirit of Creation national event; End of 1st half of 2016

15. Platform
Iteration 3
Platform Team - Iter. 3
• Platform Product Design & Development
• Born Platform Architect & Brand Developer to design
unique platform features - the atelier marketplace,
competitive bidding on unique items, potential individual
investment opportunities for small investors - the Born
“Belle Creation” should change the way we perceive and
interact with the creative world
• Platform Product Engineering
• All new capabilities are to be delivered as sprint
development cycles to enable launch of Iteration 3 of the
Born USA “experience” within the 3rd quarter 2016

16. Shark Tank
Funding
Model
Shark Tank / Dragon’s Den
• Televised Production
• Brand Developer and Chief Creative Officer to work with industry
professionals to design unique shark tank style show - this show
provides a vehicle for the Born Venture Partners and others to
selectively participate in the expansion of exemplary creative’s
businesses; the televised format becomes a vehicle for further
monetization of sponsorship and continued expansion of the Born
brand; target of Fall Season 2016 for potential launch of television/cable
property.
• Uniquely Qualified Investors
• Live events feeding the televised events provide opportunity for 3rd
party major and minor investors to express interest as either parties to
the Born Partners investment vehicle or as parties to investment
vehicles succeeding a Born Partnership refusal to participate; 3rd
Quarter 2016 Launch of Live Investor/Pitch Events

17. Born USA
Brands
Launch
Born Brands Launch
• Born Collective Investments Pooled
• Born USA Leadership to work with rights holders to pool
all collected investments succeeding Born activities
under the Born Brands umbrella; 4th Quarter 2016
• Born Brands Launched
• Born Brands launch to include distributor/retailer
relationships as well as boutique retailer relationships +
online; 4th Quarter 2016