The document proposes partnership opportunities for a marketing conclave called INSIGHT 2012 hosted by IIM Ahmedabad. It outlines various partnership levels - principal, platinum, gold and silver - which provide branding, market research, event participation, and publicity benefits. Past sponsors praise the effective market research conducted by IIMA students. The event aims to provide sponsors access to target customers through innovative research methods.

1. &
PRESENTS:
INSIGHT 2012
Annual Marketing Conclave of IIMAhmedabad
PARTNERSHIP PROPOSAL

2. INSIGHT – The Concept
A two-day marketing conclave: Day 1 revolves
around Marketing Competitions while Day 2 is
fun-filled Market Research Fair
Effective & Innovative Disguised Market Research
conducted through games and fun events
Speeches by eminent marketers, workshops and
national level competitions

3. INSIGHT 2011 – A RECAP
 Revamped from Market Research Fair to the
Marketing Conclave of IIMA
 Introduction & stupendous success of events:
 Productomania
 Ad-dicted
 Social Revelation
 Online Researcher
 12 projects accomplished and impressive
response from sponsors to the students’
project reports
 The Campus Walk attracted a lot of visitors
 The Great Ahmedabad Mela was a
tremendously entertaining experience for the
visitors via antakshari and rock concert

4. SPONSORSHIP OPPORTUNITIES
Branding
• Brand exposure to local Ahmedabad crowd in the fair
• Help promote products or concepts to the masses
Market
Research
• Rigorous consumer profiling by IIM-A students to get the
target consumers for your project
• Highly satisfied past clientele
• Highly cost effective
Events
Media
Exposure
• Obtain innovative solutions to their problems from the
sharpest minds in the country
• Identification of budding talent & prospective new hires
• Publicized extensively in more than 1000 colleges across
the nation and abroad too through posters, word of mouth
and periodic announcements

5. Partnership Proposal
AS
Principal
Partner

6. Exclusive benefits of associating as the Principal Partner
On-campus publicity
• Name/logo of <partner firm> will appear on
• all posters/banners displayed in various locations on campus as “IIM Ahmedabad and
<partner firm> present Insight 2012”
• All Insight 2012 merchandise, all certificates and prizes
• Option to set up a stall in designated locations in campus for the purpose of any publicity
event designed by <partner firm>
• One full page advertisement and organization profile will be included in the information kit
circulated to all participants
Online publicity
• Name/logo of <partner firm> will appear on:
•
•
•
•
the official website of Insight 2012
websites / web pages created for online events
all social networking forums dedicated to Insight 2012
Publicity for the principal partner on all alumni networks as part of Insight 2012 coverage
Customized event and project
• Option to design and conceptualize an event and disguised market research project at
Insight 2012 in order to cater to the specific needs of <partner firm>, for which you will
enjoy the benefits of an event and project partner as well

7. Exclusive benefits of associating as the Principal Partner
Media Coverage
• Name of <partner firm> will be mentioned in:
• Conjunction with Insight 2012 in all official press releases to leading newspapers and
magazines
• All print publicity material (viz. newspaper advertisements and advertisements in the
electronic media)
• All event coverage of Insight 2012 by business news channels
Pre-event publicity
• Name/ logo of <partner firm> will appear in:
• All posters and other generic publicity material sent out to over 1,000 colleges across 4
continents
• All events organized by the Insight team in build-up to the business summit
Corporate Presence
• Exclusive access to distribute corporate materials / merchandise to all the participants
(students, guests, alumni and faculty) during the duration of Insight 2012
• Additional web space / links on the Insight 2012 website for the purpose of company-specific
publicity will be made available to <partner firm>

8. Partnership Proposal
AS
Platinum
Partner

9. Exclusive benefits of associating as the Platinum Partner
On-campus publicity
• all posters/banners displayed in various locations on campus as “in association with <partner
firm>”
• Events publicizing <partner firm> as premier employer.
• Release of selected merchandise from <partner firm> for participants.
• All certificates shall carry the name/logo of the platinum partner
• Option to set up a stall in designated locations in campus for the purpose of any publicity
event designed by <partner firm>
• One full page advertisement and organization profile will be included in the information kit
circulated to all participants
Online publicity
•
•
•
•
Name/logo of <partner firm> will appear on
the official website of Insight 2012
all social networking forums dedicated to Insight 2012
Publicity for the platinum partner on all alumni networks as part of Insight 2012 coverage
Pre-event publicity
• Name/ logo of <partner firm> will appear in all posters and other generic publicity
material sent out to over 1,000 colleges across 4 continents

10. Exclusive benefits of associating as the Platinum Partner
Media Coverage
• Name of <partner firm> will be mentioned in conjunction with Insight 2012 in all official
press releases to leading newspapers and magazines
• Name/logo of <partner firm> will appear in all print publicity material (viz. newspaper
advertisements and advertisements in the electronic media)
Corporate Presence
• Exclusive access to distribute corporate materials / merchandise to all the participants
(students, guests, alumni and faculty) during the duration of Insight 2012
• Additional web space / links on the Insight 2012 website for the purpose of companyspecific publicity will be made available to <partner firm>
Customized project
• Option to conduct a disguised market research project at Insight 2012 in order to
cater to the specific needs of <partner firm>, for which you will enjoy the benefits of
a project partner as well

11. Partnership Proposal
AS
Gold
Partner

12. Exclusive benefits of associating as the Gold Partner
On-campus publicity
• Events publicizing <partner firm> as premier employer.
• Release of selected merchandise from <partner firm> for participants.
• Option to set up a stall in designated locations in campus for the purpose of any publicity
event designed by <partner firm>
• One full page advertisement and organization profile will be included in the information kit
circulated to all participants
Online publicity
•
•
•
•
Name/logo of <partner firm> will appear on
the official website of Insight 2012
all social networking forums dedicated to Insight 2012
Publicity for the gold partner on all alumni networks as part of Insight 2012 coverage
Pre-event publicity
• Name/ logo of <partner firm> will appear in all posters and other generic publicity
material sent out to over 1,000 colleges across 4 continents

13. Exclusive benefits of associating as the Gold Partner
Media Coverage
• Name of <partner firm> will be mentioned in conjunction with Insight 2012 in all official
press releases to leading newspapers and magazines
• Name/logo of <partner firm> will appear in all print publicity material (viz. newspaper
advertisements and advertisements in the electronic media)
Corporate Presence
• Exclusive access to distribute corporate materials / merchandise to all the participants
(students, guests, alumni and faculty) during the duration of Insight 2012
• Additional web space / links on the Insight 2012 website for the purpose of companyspecific publicity will be made available to <partner firm>

14. Partnership Proposal
AS
Silver
Partner

15. Exclusive benefits of associating as the Silver Partner
On-campus publicity
• Events publicizing <partner firm> as premier employer.
• Release of selected merchandise from <partner firm> for participants.
• Option to set up a stall in designated locations in campus for the purpose of any publicity
event designed by <partner firm>
Online publicity
•
•
•
•
Name/logo of <partner firm> will appear on
the official website of Insight 2012
all social networking forums dedicated to Insight 2012
Publicity for the silver partner on all alumni networks as part of Insight 2012 coverage
Pre-event publicity
• Name/ logo of <partner firm> will appear in all posters and other generic publicity
material sent out to over 1,000 colleges across 4 continents

16. Exclusive benefits of associating as the Silver Partner
Media Coverage
• Name of <partner firm> will be mentioned in conjunction with Insight 2012 in all official
press releases to leading newspapers and magazines
• Name/logo of <partner firm> will appear in all print publicity material (viz. newspaper
advertisements and advertisements in the electronic media)
Corporate Presence
• Exclusive access to distribute corporate materials / merchandise to all the participants
(students, guests, alumni and faculty) during the duration of Insight 2012
• Additional web space / links on the Insight 2012 website for the purpose of companyspecific publicity will be made available to <partner firm>

17. EXPECTED FINANCIAL CONTRIBUTIONS
Principal Partner
• INR 10 Lacs
Platinum Partner
• INR 8 Lacs
Gold Partner
• INR 6 Lacs
Silver Partner
• INR 4 Lacs
At Different Levels of Association

18. Partnership Proposal
AS
Project
Partner

19. Exclusive benefits of associating as the Project Partner
Disguised Market Research
• A project addressing marketing concernsstudyanalysis of
<partner firm> and its servicesproducts shall be carried out by
students of IIM-Ahmedabad by primary data collection through
“disguised” market research – proven as most efficient form
of research
• Focussed research on the target audience during the Great
Ahmedabad Mela
• Choice to select the student teams to <partner firm>
• Constant monitoring and guidance by IIM-Ahmedabad
Professors
• Opportunity to publicize <partner firm> as premier employer
amongst students.
• No publicity in Great Ahmedabad Mela due to disguised
market research perspective.

20. OUR PAST SPONSORS

21. SPONSOR REVIEWS
“Analyzed and executed by India’s
brightest, the marketing research done was
crucial getting information about our
customers. The whole process was smooth
and was executed painlessly through
professional conduct and coordination.”
“Insight was a great platform for us to carry
out market research giving us access to
feedback from Business owners, customers
and prospects. Creative techniques backed
in by the IIM faculty experience made for a
very good experience.”
“We are glad to say that this avenue helped us
accessing our target consumer base. It helped in
identifying the product element that mobile
customers prioritize while making a mobile
purchase. It gave us an insight into the entire
buying process through research techniques in the
form of innovative games”

22. Publicity
 Viral Marketing: introduction of a
competition for viral promotion of the fest
on Internet
 Better visibility on campus: Rundown
events to capture attention of IIMA students
 Online Events surrounding Facebook,
Twitter, YouTube etc.
Heavier incentives for participating teams
 A promised local footfall of 5000+
 Planned schedule of fair events
 Expensive tangibles as prices
 Extensive publicity through leading
newspapers, hoardings, banners, radio, TV
and social media

23. MEDIA COVERAGE

24. Team Insight 2012 looks forward to an association with <partner
firm> in the Silver Jubilee Celebrations of Insight
THANK YOU
CONTACT US:
CORPORATE COMMUNICATIONS TEAM
Event Secretary, Insight 2012
Dorm 18, Room 06
IIM, Ahmedabad - 380 015
M: +91 – 88 66 44 86 83
a11rushirajp@iimahd.ernet.in
insight@iimahd.ernet.in
Mrunmayi Oke
M: +91 – 90999 46320
p11mrunmayio@iimahd.ernet.in
Chintan Udani
M: +91 – 89805 22463
p11chintanu@iimahd.ernet.in