BlockToken is a next gen token issuance and marketing and distribution platform for ICOs and token offers. We help ICOs simplify their journey and reach mass audiences globally.

1. BlockToken.ai
Next generation token issuance,
marketing and distribution
Copyright BlockToken.ai - Mar 2018

2. BlockToken.ai is a leader in the issue and
distribution of next-gen token offers.
An end-to-end platform that encompasses
onboarding, distribution, token issuance and
post-ICO liquidity and governance.

3. BlockToken.ai offers a highly differentiated
approach for the distribution of token offerings
to target audiences:
Token issuance and
offer structure,
automation and
access to an investor
audience
Complex token and
security features and
protocols
Distribution, ICO
Growth Marketing,
Strategy & Execution

4. What does BlockToken do?
➔ A platform for fundraising, marketing and issuing tokens
➔ Seamless token issuances - token creation, issuance and exchange trading
➔ Ability to create complex tokens, income streams and security like tokens
➔ Ability for fractionalising and tokenising assets
➔ Develop and manage global and local crypto and brand audiences
➔ Distribution capacity for token offerings through partners, brokers and media
➔ Integrated ICO underwriting mechanism (via partner funds)

5. Services:
A ‘one stop shop’ approach for token issuances
Platform
The core platform to manage leads,
token offerings, KYC and token
issuance logistics
Management
Marketing and
distribution campaign
management and
planning
Audience
Build a direct ICO
investor audience
Funding Partners
Funding and
investment partners
with a blockchain and
token focus
Distribution Partners
Media and ICO
partners for offer
distribution to targeted
audiences
Governance
Venture quality, governance for
ventures, investor comms and
compliance with security regulations
1
2
3
4
5
6

6. ICO Growth Marketing:
Raising Capital & Captivating Customer Audiences
Global Exposure &
Multi-Lingual
services
Community Building
& Engagement
PR & Media Partners
Advertising &
Content Marketing
Event Roadshows,
Investor Club
Brand & Strategy,
Creative
Growth Marketing
Tactics & Technical
Stacks
Wholesale and
Retail Investor
Networks
ICO Capital Raising
Captivating
Customer Audiences

7. ICO Growth Marketing:
Our distribution packages
● Landing Pages
● Foundation Content
● User/Customer Database
Generation
● Community/Partner
Distribution
● Investor Communications
● Audience Development
● Advertisement Spend
Bootstrap
● “Bootstrap Package”
● Investor Roadshow
● Sophisticated Investor Club
● Community Management
● Increased Advertising Spend
Startup
● “Bootstrap Package”
● “Startup Package”
● Brand, Content & Strategy
● Custom Vertical Targeting
● Investor Management
● Increased Advertising
Spend
● PR & Media Partners
Scale-up

8. ICO Growth Marketing:
Brand & Strategy, Creative
Mission
Statement
Why?
What?
How?
Customer
Personas
Audience
Development
Creative Story
Branding
Customer
Journey
Demographics
&
Psychometrics
Content Campaigns
Strategy

9. ICO Growth Marketing:
Advertising & Content Marketing
Channels Analytics Advertising Content Retargeting Groups
Facebook ✔ ✔ ✔ ✔ ✔
Instagram ✔ ✔ ✔ ✔ ╳
LinkedIn ✔ ✔ ✔ ✔ ✔
Influencers ✔ ✔ ✔ ✔ ╳
ICO Websites ✔ ✔ ✔ ✔ ✔

10. ICO Growth Marketing:
Event Roadshows, Investor Club
Event
Roadshow
Investor Club
SeminarsExhibitionsConventions Private EventsPitch Sessions

11. ICO Growth Marketing:
Community Building & Engagement
Database Building
Audience
Development &
Discovery
Community
Partners
Community
Management
Customer Service
Community
Channels
FAQ

12. ICO Growth Marketing:
Global Exposure & Multi-Lingual services
➔ Access to international markets
➔ Global event roadshows
➔ Multilingual content
➔ Expansive Audience
➔ International Partners & Brands

13. ICO Growth Marketing:
Growth Marketing Tactics & Technical Stacks
Lead Generation,
Landing Pages
Marketing &
Technical Stacks
Viral Loops,
Competitions,
Bounties
Platform
Integration,
Analytics, ROI
Engagement &
Retention Systems
Database Building

14. ICO Growth Marketing:
PR & Media Partners
ICO Websites
Media Partners
Influencers
Brokers/Crypto
Funds
BlockToken.ai
Listings
BlockToken.ai
Community
BlockToken.ai
Social Channels
Marketing distribution
for Clients

15. ICO Growth Marketing:
Wholesale and Retail Investor Networks
15
Consumer
audience brand
awareness
Consumer
audience
verticals and
niches
Conferences,
meetups and
crypto events
Wholesale
investor
meetings
Targeting of
key B2B
channels and
verticals
Wholesale Retail
Investor
partners and
brokers
We customise your typical investor profile and distribution (wholesale vs retail) based on your product
offering and features of your token offering

16. ICO Growth Marketing:
We can deliver ventures a structured pathway for token offerings
We progress ICOs through a structured development model that provides milestones, reduces costs and
delivers investor confidence
Audience
Development,
Branding,
Content
ICO Website
Listings
PR & Media
Partner
Engagement
Audience Building
& Community
Management
Marketing,
Distribution
Partners,
Campaigns
Post-ICO
Promotion,
Community
Management
Whitelist
Invitation, Private
Investment Club
Bounties, Growth
Hacking, Hype
Building
Event
Roadshows,
Investor Audience
Engagement
Customer &
Performance
Management
Early Stages Pre-ICO ICO Project Execution Pathway
Post-ICO Value
drivers

17. Disclaimer
This document is provided by BlockToken Pty Ltd ([BlockToken or the Company) and is an overview for an ICO Growth
Marketing, project.
The contents of this paper are confidential and the property of BlockToken and its associated entities and partners and
must not be distributed or communicated to third-parties without prior permission.
Copyright 2018 - BlockToken Pty Ltd

18. BlockToken.ai
https://BlockToken.ai
https://facebook.com/BlockToken.ai
https://twitter.com/BlockTokenAI
Telegram: BlockTokenAI
Genson Glier
genson@blocktoken.ai
m: 0406 154 072
Ivan Mantelli
ivan@blocktoken.ai
m: 0421 021 516