This document discusses the importance of storytelling for engaging supporters of an organization. It notes that 96% of respondents see storytelling as an important part of communications and 90% expect its importance to increase in the next two years. It then provides definitions for "story" and "engagement" and gives tips for telling stories socially, visually, and by letting others tell the story. The tips include being consistent, using various platforms and media, keeping content bite-sized, and coordinating efforts while maintaining a casual tone. It encourages diversifying calls to action, equipping and prompting supporters, and recognizing, rewarding and reporting on their contributions.

1. BEYOND THE BUZZWORDS
Engaging Supporters with Your
Organization’s Stories
@jdldixon | @georgetowncsic

2. 96%
Storytelling is an important part of
our communications.

3. 90%
I expect the importance of storytelling
to increase in the coming 2 years.

4. define “story.”

5. define “engagement.”

6. tell it socially.
tell it visually.
don’t tell it.

7. tell it socially.
Source: Miuenski (flickr)

8. slacktivism
clicktivism
pictivism
Source: Shane Pope (flickr)

13. consistent.
platform-specific.
bite-sized.
coordinated, yet casual.
diverse.

14. tell it visually.
Source: Candida Performa (flickr)

20. http://vimeo.com/43627069

21. consistent.
varied.
real-time.
more than images.

22. don’t tell it.
let others tell it for you.
Source: likeablerodent (flickr)

28. diversify calls-to-action.
equip & prompt.
recognize. reward. report.

29. http://www.adaymadebetter.com/

30. Questions?
Contact Me:
Julie Dixon
jld227@georgetown.edu
@jdldixon | @georgetowncsic