The document outlines 12 steps for bootstrapping a startup company. The first step is to steal content from Guy Kawasaki's presentations. Other steps include focusing on cash flow over profitability, forecasting from the bottom up, shipping then testing products, understaffing the company, and positioning the startup against industry leaders. The document is authored by Alexander Muse, co-founder of SpringStage Inc., and provides his contact information and links to his website and social media profiles.

1. Alexander Muse
Co-Founder, SpringStage Inc.
amuse@biggu.com
1+214.550.2003
Website: http://biggu.com
Blog: http://texasstartupblog.com
Twitter: http://twitter.com/amuse
Bootstrapping…

2. Step One:
Steal*
* This presentation 100% stolen from Guy Kawasaki

3. Step Two:
Focus on cash flow, not profitability.

4. Step Three:
Forecast from the bottom up.

5. Step Four:
Ship, then test.

6. Step Five:
Forget the ‘proven’ team.

7. Step Six:
Start as a service business.

8. Step Seven:
Focus on function, not form.

9. Step Eight:
Pick your battles.

10. Step Nine:
Go direct.

11. Step Ten:
Understaff

12. Step Eleven:
Position against the leader.

13. Step Twelve:
Take the ‘red pill’.

14. Alexander Muse
Co-Founder, SpringStage Inc.
amuse@biggu.com
1+214.550.2003
Website: http://biggu.com
Blog: http://texasstartupblog.com
Twitter: http://twitter.com/amuse
Good luck!