The document provides extensive advice on starting a company, including establishing a legal structure and incorporating, developing a product or service idea, raising capital from investors, hiring employees, setting up back office functions, intellectual property protection, marketing to and contracting with clients, and preparing for challenges. Key topics covered include establishing a minimum viable product, creating a pitch deck, different types of investors, equity considerations, and resources for entrepreneurs.
Entrepreneurial adventures - starting your own companyBryson Bort
So you’re not crazy, you just want to start your own company. Which kinda takes a level of crazy to pull it off. We’ll talk through what it takes to be an entrepreneur, different kinds of companies (service, product, non-profit), the market, back-office administration, pricing and economics, and my experiences starting three companies.
Talk first given at Derpcon.io security conference.
A guide to hiring based on my book, "Hello, Startup". Learn who to hire, where to find them, how to interview them, and how to make an offer they can't refuse.
Recording: https://www.youtube.com/watch?v=jaSmYLymc0U
Book: http://www.hello-startup.net
E-School for Girls presents How to Be a Successful Entrepreneur: Stories From Female Innovators. In this talk Mona Patel, CEO of Motivate Design shares with the audience the five things she wished she knew before she started her company.
E-School for Girls is a two-week summer intensive program at NYU designed to empower young women to become confident leaders and entrepreneurs.We strive to give rising High School juniors and seniors experiences that enable them to take initiative, pave their own paths and have the courage to achieve their own definition of success.
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
Entrepreneurial adventures - starting your own companyBryson Bort
So you’re not crazy, you just want to start your own company. Which kinda takes a level of crazy to pull it off. We’ll talk through what it takes to be an entrepreneur, different kinds of companies (service, product, non-profit), the market, back-office administration, pricing and economics, and my experiences starting three companies.
Talk first given at Derpcon.io security conference.
A guide to hiring based on my book, "Hello, Startup". Learn who to hire, where to find them, how to interview them, and how to make an offer they can't refuse.
Recording: https://www.youtube.com/watch?v=jaSmYLymc0U
Book: http://www.hello-startup.net
E-School for Girls presents How to Be a Successful Entrepreneur: Stories From Female Innovators. In this talk Mona Patel, CEO of Motivate Design shares with the audience the five things she wished she knew before she started her company.
E-School for Girls is a two-week summer intensive program at NYU designed to empower young women to become confident leaders and entrepreneurs.We strive to give rising High School juniors and seniors experiences that enable them to take initiative, pave their own paths and have the courage to achieve their own definition of success.
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
The Mindset You Need for Ultimate Success in Network Marketing and Running a ...Erik Christian Johnson
The Mindset You Need for Ultimate Success in Network Marketing and Running a Home-Based Business - This presentation will help you find your way in creating wealth and happiness in your life.
Collaboration, Publications, Community: Building your personal tech brandDr Janet Bastiman
Expanded slides from the talk given at the Tech Women London Meetup group https://www.meetup.com/Tech-Women-London/ on 29th August 2017
"Wordy" slides are additions. The blue quote slides were most of the original presentation.
59 responses of the best business adviceDebi Katsmar
Constant Contact surveyed 59 CEOs, and business owners in preparation for Small Business Week in the U.S. - asking what was the best business advice they had ever received? See all 59 responses.
Top 20 tips for entrepreneurship and small businessAhmed Samy
Are you an entrepreneur? or willing to be? Do you have a small business? or willing to have?
A must read presentation containing selected top 20 tips for entrepreneurship and small business
Provided by Eureka Digital
Do you know a company that abandons loyal employees while reporting record profits? Based on this LinkedIn article: http://tinyurl.com/kxk5jau I help clients be clear, credible and compelling. Please follow me on LinkedIn http://www.linkedin.com/influencer/36792 or visit http://www.kasanoff.com
Vince Stanzione Business Start Up Show Slides 18th NovemberVince Stanzione
http://www.themillionairedropout.com Slides used by Vince Stanzione 18th November talk at the business start up show. Start your own business with £100
Advice to Entrepreneurs from Elon Musk & Richard BransonStinson
Every entrepreneur needs a little inspiration. Here are some words from some of the greatest entrepreneurs of all times, Elons Musk and Richard Branson.
The Mindset You Need for Ultimate Success in Network Marketing and Running a ...Erik Christian Johnson
The Mindset You Need for Ultimate Success in Network Marketing and Running a Home-Based Business - This presentation will help you find your way in creating wealth and happiness in your life.
Collaboration, Publications, Community: Building your personal tech brandDr Janet Bastiman
Expanded slides from the talk given at the Tech Women London Meetup group https://www.meetup.com/Tech-Women-London/ on 29th August 2017
"Wordy" slides are additions. The blue quote slides were most of the original presentation.
59 responses of the best business adviceDebi Katsmar
Constant Contact surveyed 59 CEOs, and business owners in preparation for Small Business Week in the U.S. - asking what was the best business advice they had ever received? See all 59 responses.
Top 20 tips for entrepreneurship and small businessAhmed Samy
Are you an entrepreneur? or willing to be? Do you have a small business? or willing to have?
A must read presentation containing selected top 20 tips for entrepreneurship and small business
Provided by Eureka Digital
Do you know a company that abandons loyal employees while reporting record profits? Based on this LinkedIn article: http://tinyurl.com/kxk5jau I help clients be clear, credible and compelling. Please follow me on LinkedIn http://www.linkedin.com/influencer/36792 or visit http://www.kasanoff.com
Vince Stanzione Business Start Up Show Slides 18th NovemberVince Stanzione
http://www.themillionairedropout.com Slides used by Vince Stanzione 18th November talk at the business start up show. Start your own business with £100
Advice to Entrepreneurs from Elon Musk & Richard BransonStinson
Every entrepreneur needs a little inspiration. Here are some words from some of the greatest entrepreneurs of all times, Elons Musk and Richard Branson.
Everything I Wish I'd Known When I Moved From Finance To a Tech StartupKate Huyett
I spent five years in finance before moving to work at a tech startup based in NYC. The recruiting process in tech is very different, and this presentation shares everything I wish I'd known when I was making the move, including:
How to think about what I was looking for
How to approach startups
Whether or not I should be active on social media
Interviewing tips
There's a version with audio on Udemy: http://bit.ly/14Byvm2
If you don’t have a purpose or goals, you’re just drifting around. If you're drifting, decisions are more difficult to make, and it takes a lot longer to find success. Set career goals, and think about how you might work them in and achieve them. Think about how you will handle career/personal life balance as many of the greatest personal events in your life come around.
Hosted by TalentPuzzle.
From the incredibly successful Scaling Startups event held at the Kia Oval on the 12th September 2013.
Delegates enjoyed talks from Tom Allason- Shutl, Titus Sharpe- MVF Global, Alicia Navarro- Skimlinks and many more.
Starting a business as engineers: algorithms aren't everythingAlja Isakovic
What are startups and other lessons learned from starting tech companies. The slides are for a lecture aimed at computer science students, delivered in March 2019.
It's time for branding to become more agile. This deck lays out why branding is important, especially for start-ups, and why the old ways don't work. It lays out a new, better way, and why it should only cost $3,000 to begin and $1,000/month after that.
A one hour business style course that I just taught this morning in Norman Oklahoma. I have uploaded this before but there are some updates. This is how to look at Oklahoma real estate as a business and have more valuable time for success.
18 ways to kill a startup or your startup FU40 Group sharesEmmanuel Omikunle
for founders and entrepreneurs who really want to try to prevent business / startup failure. most parts were written by Paul of YC we are just sharing. Enjoy
Copy of the presentation I gave in the Entrepreneurship Workshop at IIM Calcutta Ascent'09 on 19th July 2009. " 7 Secrets Investors won’t tell you about Business Plans " - The Art of BPlans
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMADK PAGEANT
Abha Vishwakarma, a rising star from Uttar Pradesh, has been selected as the victor from Gonda for Miss High Schooler India 2024. She is a glad representative of India, having won the title through her commitment and efforts in different talent competitions conducted by DK Exhibition, where she was crowned Miss Gonda 2024.
New Explore Careers and College Majors 2024Dr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
4. @brysonbort
Me
I’m not a lawyer
This is not legal advice.
I’m not even one of the best
entrepreneurs out there.
5. @brysonbort
Product
● Spun out of GRIMM
in 2018 with a $3M
Seed Raise
● Wordpress for
malware
Services
● Founded in 2013
● By myself*
● Organically grew to
50 hackers
501(c3) Non Profit
● Co-Founded in 2017
● Education and
awareness around
critical infrastructure
9. @brysonbort
What is the Idea?
● Talk to people
● Talk to more people
● Have them introduce you to more people and talk to them
● And by talk, I mean listen
● The best technology doesn’t win
● Value Proposition
● Minimum Viable Product (MVP)
11. @brysonbort
Incorporate!
● Legal Structure: LLC, S, C
○ Check name availability!
○ Doing Business As (DBA)
● IRS
○ EIN
● State
○ Local
○ “Clever” - Delaware, Nevada, Wyoming
● County
● US Government
○ SAM: CAGE Code
○ Dun and Bradstreet: DUNS Number
12. @brysonbort
Starting With Your BFF
https://images.app.goo.gl/Jzr8ytLi2FvDPfag8
● Role
● Expectations
● Equity
○ Why not… wait?
● What if things change?
● What does success look like?
13. @brysonbort
To Raise or Not To Raise
Ida Black https://www.deviantart.com/idablack/art/Shakespeare-ish-Loki-to-be-or-not-to-be-319197493
Company
Type
No
(probably)
Yes
(maybe)
Services Products
14. @brysonbort
To Raise or Not To Raise
Control vs Growth
Bootstrapping Ego by Haroon Meer
https://vimeo.com/274978116
15. @brysonbort
Types of Investors
● VC Types
○ Funds
○ Private Equity
● Angels
● Friends and Family
● Incubators
● SBIR - https://www.sbir.gov/
16. @brysonbort
Okay, so you’re going to raise
Pitch Deck
I. What - THE PROBLEM in ONE SLIDE
II. How - your solution
III.Proof - (beta) customers, examples
IV.Funding - how much $ and execution
V. Vision - schedule, milestones, MVP
* Your Team
Ron Gula - https://www.gula.tech/blog/files/five-slides.html
17. @brysonbort
The Process
“Everything cishet white male founders tell you probably will not work if you are
not in that group.”
-Katie Moussouris
It is an insular community.
● West Coast (Valley bias)
● “Tech Bros”
● Relationships
26. @brysonbort
Clients
● Acquisition / Go To Market (GTM)
● Procurement/Contracts
○ Non Disclosure Agreement
○ Contract for The Work
● Types
● Execution - expectation management
● Who knew getting paid is the hard part
27. @brysonbort
Every Month
You will face a random existential crisis that no amount of
planning can prepare you for. You will get past it, you will
survive. And, at some point, they stop happening.
And you’re not alone.
28. @brysonbort
Resources
● Security Founders Slack - #FutureFounders channel,
contact for access
● Gusto.com - payroll, benefits, reporting all in one
● Pilot.com - easy, cheap accounting*
● Brex.com - credit card not tied to your personal credit
(best for funded product start-ups)
● ANY ENTREPRENEUR!
29. @brysonbort
“The Club”
“Becoming an entrepreneur is like joining an exclusive club
where the only requirement is the desire to join. Every
member will help you.”
--me
30. @brysonbort
In a downturn
Gray Hall, a BuildGroup managing director and co-investor at Cybrary shared a post
from his firm’s blog titled “How to Manage Your Business During the Coronavirus
Crisis”. The main points of the blog were:
● As an entrepreneur and business leader, your first responsibility is to keep your team
safe and healthy.
● You also need to take care of your business.
● If you are profitable, you want to stay profitable. If you are burning, you want to cut
your burn to give yourself more runway.
● Don’t panic, but take the opportunity as a mandate to build your business into
something leaner and more resilient!
31. @brysonbort
Ron Gula
● COVID made cyber and supply chain more important and created opportunities to compete with
companies like Zoom.
● Need to have two goals - what you are doing/selling/solving as a company and what are your
personal goals.
● This video has lots of stuff you can pull from: https://www.gula.tech/blog/files/fifth-domain.html it's
military focused, but I hit my major points like the 5 slide pitch deck
● It is easier if you can work a year on GTM or are a consultant who is close to the problem.
● The pitfalls blog has a lot of stuff you can pull from too: https://www.gula.tech/blog/files/cyber-
pitfalls.html
● If you think you are not doing this for money, then why are you not open sourcing this tech? If you
are doing this for money, then be prepared to live in a world of lawyers, tax advisors, family
planning, etc. and be prepared to help your founders and employees take advantage of this so you
help create more entrepreneurs and they will do this next after you do.
32. @brysonbort
Keenan Skelly
“Be Hungry. Hungry like you are living on ramen noodles (you might be). Be
Fearless. Unapologetically Fearless, as if you have 8 more lives after this one
(and plan to use them). Push back. Just because your ideas may be different
than the status quo, that doesn’t mean you are wrong.
Craft “your” time. I read, bake cakes, and ride 15 miles a day. No matter what.
What is “your” time? Most importantly, Inspire! Inspire yourself, your employees,
your community, investors, and especially those who will come after you. And,
seriously, don’t wear the black turtlenecks. Be you.”
33. @brysonbort
Casey Ellis
“A founder is someone who gets irrationally
pissed off about a problem they think they can
solve.”
Jake Williams
“The biggest thing I'd note is to find the thing you
do best and focus on that thing.”
34. @brysonbort
Tim Medin
● The technology part is easy. Acquiring clients is the hard part. The saying “Build a better mousetrap, and the world
will beat a path to your door” is malarkey. Can you make a better burger than McDonalds?
● Get an accountant. They are way better at the tax game than you are. It will save you way more money then you
spend. (I still ado QuickBooks myself, but I took an accounting class years ago).
● Don’t do everything yourself. Yes, you can save money, but do it right (website, marketing, logo design).
● Your most critical resource will soon become time (not money). Be very careful with it. Also, see the point above.
● Don’t be afraid to ask others for help or ask questions. Be aware, their time is valuable so keep it to the point.
● Your first few hires are critical. They will define your company and the culture.
● Let people do their jobs. That’s why you hired them. You don’t have time to micromanage.
● The customer is not always right. Your people come first. You can get new clients, but if you your culture is toxic
you’ll die.
● Feedback (positive and constructive criticism) is a gift. It also means employees never have to question where they
stand. Give feedback early and often.
35. @brysonbort
Dan Tentler
Mostly as it pertains to things like getting a PO box first since the UPS store
doesn’t require you to furnish any actual evidence that you own a company,
because if you put your home address and phone number on articles of
incorporation you get bombarded with spam, and things like complete strangers
who decide they want to invest in you or buy your company and butter you up are
scammers of some variety who after 3 minutes on the phone, sound incredibly
shady, but I have no idea what their end game is because I never let them finish
their bullshit before punching out.
36. @brysonbort
Chris Truncer
● Get a good lawyer – you’ll want to spend the money to make sure you are covered. Have them draft up all the
documentation you need for sales, signing contracts, NDAs (or mutual NDAs), basically everything that you will need
to hit the ground running. Do this up front before you launch/go public.
● Build your website – Work with a company (or do it yourself if you can) to build your company’s website so that when
you launch/go public people can see it immediately.
● Figure out what you want to/need to do for insurance (business insurance requirements, health insurance, etc.)
● Prep for the software/hardware you need immediately and that you can wait to purchase until work arrives
○ Server(s)
○ Laptop(s)
○ Office 365
○ MSDN
○ Etc.
● Prep for a minimum of 6 months where you might not receive a paycheck.
● Prep marketing (blog posts, etc.) so that once you are public you have a steady stream of content your company can
publish to get your company out there and known